5,884 articles covering the AdTech ecosystem
Le Labo strikes deal with Equinox and Nike tops 'cool' list—plus, Meta Ray-Ban glasses targeted in user privacy investigation
This week, we’re digging into Gartner’s new warning on agencies’ AI platforms, plus Geico’s chief marketing officer provides an update on agency relationships.
A fake ad ponders a future in which human gym rats power AI and serve their tech bro overlords.
A renewed focus on media transparency has increased the need for brands to check their agency partners.
Actionable plays to win 2026 reviews: lead with social-first ideas, monetize AI integration, answer transparency on principal media buying and prove full-funnel impact.
We may have lost decades of progress in the industry, but there is still a path forward.
NPR, Mr. Clean, Heineken, Brooks Brothers, and more are behind the week's most notable ads.
Tributes ring out for ‘irrefutable giant,’ who held leadership roles at Accenture Song, Publicis, and Ogilvy.
The brand has previously worked with Who Wot Why and BMB.
In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
WPP declared itself transformed. CMOs will decide if that’s true.
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones. The post Skate Where The Puck Is Going; Malware, Malware, Everywhere appeared first on AdExchanger.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: CTV Tracking appeared first on AdExchanger.
Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform for privacy-safe targeting and measurement, helped Life360 take its first steps into advertising. Life360 is applying the tech to understand […] The post Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo appeared first on AdExchanger.
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does happen, what would it mean on a practical level for the TV advertising industry writ large? The post Paramount Skydance Is Trying To Buy WBD. Now What? appeared first on AdExchanger.
NanoClaw's creator says Google ranks a fake website above his project's real site despite 18K GitHub stars, press coverage, and structured data setup. The post NanoClaw Creator Loses SEO Battle To Impostor Website appeared first on Search Engine Journal.
Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.
The bigger are getting bigger in advertising and technology.
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results. The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.