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11,090 articles covering the AdTech ecosystem
Amazon, LinkedIn help advertisers reach professionals via CTV ads
As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.
Google Answers If Preferred Sources Overrides Low Quality Signals via @sejournal, @martinibuster
Google's John Mueller answers if Preferred Sources overrides ranking signals. Could it be a "trust button" signal? The post Google Answers If Preferred Sources Overrides Low Quality Signals appeared first on Search Engine Journal.
How To Leverage AI Ad Placements And Are They Worth It? – Ask A PPC via @sejournal, @navahf
AI ads aren't mysterious once you know the rules. Here's how to access inventory, set expectations, and build budget that actually works. The post How To Leverage AI Ad Placements And Are They Worth It? – Ask A PPC appeared first on Search Engine Journal.
Thierry Henry can't stop watching himself in new Samsung ad
With the World Cup six weeks out, Samsung and BBH deploy Thierry Henry and a television.
4Creative puts socks and eggs in its logo in brand refresh
The work includes a new logo, visual language and website.
Google set to sponsor ITV’s World Cup coverage
Campaign understands that it is the biggest sponsorship ITV has ever secured.
Boost keeps it simple in debut work by Lucky Generals
The out of home and social campaign will run across the UK and Republic of Ireland.
Rightmove ad gives home-buying the green light
Neverland created the work.
Arthur Sadoun to earn potential €10.5m package after 20% salary hike
Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.
Five Guys UK hires Spin as retained social agency
Social shop was appointed without a pitch.
Adidas drops World Cup film starring Timothée Chalamet
Lola USA created the film.
Review of the Week: Anchor spreads joy with melted butter
The work has been created by Havas London.
How the Industry Can Exploit the Synergies Between CTV and DOOH
There are plenty of synergies between CTV and digital out-of-home says Will Jones, Senior Director, Advanced TV and Omnichannel Activation at Adform. They’re both very immersive formats which sit in real-world moments, and in some cases are targeted using the same parameters, such as geography. But to advance that opportunity, buyers need more information to Read More
AI SEO punishes lazy marketing strategies by Brick Marketing
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence. The post AI SEO punishes lazy marketing strategies appeared first on MarTech.
Creative Fabrica Selects Google Cloud to Help Scale its AI-Driven Content Creation
Creative Fabrica, a leading content platform and digital marketplace for everyday creators, announced a new collaboration with Google Cloud to accelerate its global growth and drive AI innovation in content creation. By leveraging Google Cloud’s Gemini Enterprise Agent Platform and latest AI models, Creative Fabrica is enhancing its creative platform to provide its 20 million-strong […]
Invoca First to Integrate With ChatGPT Ads to Help Advertisers Drive Revenue Growth From AI Search
New no-code integration enables marketing teams to prove how ChatGPT ad spend impacts business results and power optimizations and audience targeting to maximize appointments, sales, and revenue. Invoca, the AI-powered leader in revenue execution, announced a new no-code integration with the Conversions API for ChatGPT Ads. Marketers and their agency partners can now use Invoca to measure […]
Rakuten Advertising Launches Mirai, Affiliate Marketing’s First Advanced AI Optimization Agent
Initial capabilities enhance creation of affiliate offers and optimize them for peak performance in real time Leading performance intelligence partner Rakuten Advertising launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. The launch reflects Rakuten Advertising’s continued focus on developing proprietary AI capabilities that deliver smarter, more scalable […]
Nisan Schitrit Appointed CEO of YouAppi to Lead Next Phase of AI-Led Growth and Global Expansion
Former COO to lead YouAppi’s global expansion and innovation to accelerate its verticalized, AI-led growth strategy across mobile and Connected TV YouAppi, a leading mobile growth and Connected TV advertising platform and part of the Affle Group, announced the appointment of Nisan Schitrit as Chief Executive Officer. In this role, Schitrit will lead YouAppi’s next […]
AI.cc 2026 Update: Empowering Developers with a Seamless, Unified AI API Infrastructure
We spent four weeks testing AI.cc’s unified API platform against direct provider integrations across seven use cases, 300+ models, and real production workloads. Here’s what we found. The unified AI API market has grown from a niche developer convenience into mission-critical infrastructure. As of Q2 2026, no serious AI engineering team is managing a single-model stack. The […]
Headflood Integrates Agentic AI Engineering Into Small Business Workflows, Expanding Search and AI Visibility Services
Redding, California-Based Agency Bridges Traditional SEO and the Emerging AI Discovery Landscape for Growing Businesses Headflood Marketing, a full-service digital marketing and SEO agency headquartered in Redding, California, today announced the integration of agentic AI engineering principles into its core service offerings — redefining how small and mid-sized businesses manage their digital workflows and compete […]
Revelir AI, Behind Enterprise QA at Xendit & Tiket.com, Launches Revelir Insights – AI Analyst for Customer Experience
Revelir AI, a customer service AI company, today announced the launch of Revelir Insights, an AI analyst designed to explain why customer experience (CX) metrics move. The new product connects directly to Anthropic’s Claude, allowing CX leaders to query 100 percent of their support dataset in plain English. Every month, support teams at fintechs, travel […]
Polymemo Launches iOS and Android Apps for Its Multilingual Content Platform
Translation costs are covered by readers. Write, read, and communicate in 200+ languages with a new content ecosystem. Polymemo, Inc. (Headquarters: Kawasaki, Kanagawa, Japan; CEO: Yuichi Tada) today announced the launch of its iOS and Android mobile apps for “Polymemo,” a multilingual content platform. Polymemo breaks down language barriers by letting readers fund translations and […]
zSellify Launches AI-Powered Platform to Help Local Businesses Grow Their Online Presence
New AI-powered platform provides automated, done-for-you digital visibility solutions for beauty, wellness, and local service businesses. zSellify (zsellify.ai), a patent-pending AI infrastructure company, today announced the launch of its end-to-end platform designed to help local businesses build and maintain a complete online presence — automatically. The platform addresses a growing challenge facing millions of local businesses: […]
Polygon launches first full-scale Display & Video (DV) campaign in Nigeria, marking a new milestone for data-driven outdoor in Africa
Polygon, Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher network, has announced the launch of its first full-scale Display&Video 360 (DV360) campaign in Nigeria; a milestone that highlights the growing maturity of pDOOH across the continent. The campaign, executed in Lagos State for Schweppes, represents the first time a Google-based enterprise media buying […]