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Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.

A museum’s campaign shrinks iconic photos to social feed size, and McDonald’s goes ultra-minimal in New Zealand billboards.

SoFi encourages viewers to “level up your finances with SoFi’s highly competitive APY.”

The $4 billion company is now targeting the full creative pipeline—from brief to final cut—with AI agents for enterprise teams.

It's been more than one month since Nancy Guthrie was reported missing.

All three networks had over a million total viewers during primetime.

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.

Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and long-term growth. And while brand advertising drives sales, the gap between an upper-funnel awareness campaign and final purchase makes accurate […]

Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent. The post Will The Trade Desk Right-Size Its Margins? appeared first on AdExchanger.

Ahead of March Madness, the pizza brand is hoping influencers will drive sales.

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

Clara Soteras joins Shelley Walsh to explain how publishers and brands can use Google Discover strategically, and why relying on it alone is risky. The post Why Google Discover Is No Longer Just For Publishers appeared first on Search Engine Journal.

Technical SEO is evolving from crawl hygiene to truth packaging, and this article details the next infrastructure layer. The post The Verified Source Pack Agents Trust First appeared first on Search Engine Journal.

Campaign rounds up what brands got up to on social media last month.

They leave at the end of April.

AppHarbr, GeoEdge’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s first In-App Network Ad Quality & Safety Performance Index, a benchmarking report measuring how ad networks perform on ad safety, user experience, [...] The post AppHarbr by GeoEdge Launches the First Index Ranking In-App Ad Networks on Ad Quality & Safety appeared first on ExchangeWire.com.

We give you a first glance at this year’s judging panel for The Wires 2026, first hearing from a few voices representing the EMEA region. As the UK wakes up to spring, we’re planning far ahead: this year’s The Wires will [...] The post The Wires 2026: What Makes an Award-Winning Entry?  appeared first on ExchangeWire.com.

EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and AI agents. The collaboration aims [...] The post EXTE Joins Forces with HUMAN Security to  Protect Ad Inventory Quality & Integrity appeared first on ExchangeWire.com.