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20,412 articles covering the AdTech ecosystem
United Airlines brings American football to seatback screens
United Airlines has signed an agreement with DISH. Travellers can now watch live professional and college American football games on their Starlink-enabled seatback screen. Fans can watch live broadcasts from ABC, CBS, NBC, FOX, FS1, ESPN, ESPN2, NFL Network and TNF on Prime Video on more than 200 Starlink-equipped airplanes – about 700 of flights […]
Survey: AI users rank saving time among most valuable benefits
Parks Associates has released research from its AI Experience Consumer Insights Dashboard showing 54 per cent of AI users in US internet households rank ‘saving time’ among AI’s top five most valuable benefits. Eighteen per cent rank ‘saves me time’ as the single most valuable benefit, twice the percentage of AI users selecting any other […]
SpaceX delays Starship #14 again
SpaceX has again delayed its planned launch of its massive Starship for a test flight #14 from September 22nd to September 28th at the earliest. There is no information as to the cause of the delay. The 2-hour 24-minute launch window now opens at 07.23 Texas time on September 28th. The Federal Aviation Authority has […]
Roku unveils Roku Labs
Roku has unveiled Roku Labs, a new programme built on the idea that “the best innovation happens when customers help shape it”. Available soon in the US, Roku Labs, which will have a tile on the Roku Home Screen, will give viewers early access to experimental, in-development apps — straight from Roku’s engineers and innovators […]
Data: Europa League streaming sets new internet record
While millions of football fans across Europe watched European League competition matches on September 17th, the Internet was also running at full speed: At DE-CIX Frankfurt, Europe’s largest Internet Exchange, more than 20 terabits per second (Tbit/s) were transmitted for the first time (exactly 20.02 Tbit/s). At the same time, data throughput across DE-CIX’s global […]
CallMiner Named a Strong Performer in Customer Feedback Management and Analytics Report by Top Analyst Firm
First-time inclusion recognizes CallMiner’s AI-native vision, combining conversational intelligence, real-time action, and enterprise-scale CX insight CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced that it has been named a Strong Performer in The Forrester Wave™: Customer Feedback Management And Analytics Solutions, Q3 2026. CallMiner received the highest scores […]
MNTN Appoints Mike Katz to Board of Directors
Veteran T-Mobile executive known for shaping the Un-carrier strategy joins MNTN’s board as Performance TV advertising continues to scale MNTN, the technology platform bringing performance marketing to Connected TV, announced that Mike Katz has joined the company’s Board of Directors. Katz is former Chief Business & Product Officer for T-Mobile, where he continues to serve […]
Vibe Expands Connected TV Platform With Agent Access and Six New Integrations
Advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account. Vibe, the streaming TV ad platform built for performance marketers, outlined a quarter of platform expansion that makes its connected TV product accessible from outside its own interface. This quarter, the company shipped […]
Stensul Brings Governed Creation to Salesforce Marketing Cloud Next
New integration helps marketers and AI agents create and personalize campaigns at scale, then move them directly into Salesforce for activation Stensul, the Governed Creation™ Platform for enterprise marketing, announced the beta availability of an integration with Marketing Cloud Next, building on its longstanding support for Salesforce. Turn Salesforce data and AI creation into personalized […]
accessiBe Launches Code Agent, Bringing Agentic Accessibility Into Developer Workflows
Catching accessibility issues after code ships costs teams time, trust, and rework. accessiBe’s new Code Agent moves that review into the GitHub pull request itself, at the moment code is written. accessiBe, a global leader in digital accessibility, announced Code Agent. The new capability is live in beta for eligible accessFlow customers. Code Agent reviews […]
Causaly is Now Available in Microsoft Copilot
Enterprise scientists and knowledge workers can now access Causaly’s scientifically grounded research directly inside of Microsoft 365 Copilot, helping users turn evidence into decision-ready intelligence Causaly announced an expansion of its collaboration with Microsoft that brings agentic scientific research directly into Microsoft Copilot. Enterprise life sciences R&D can now access Causaly from within their existing […]
Perforce Previews New Engineering Intelligence Product with Perforce P4 Signals
Perforce P4 Signals addresses the need to measure AI’s productivity and value against engineering standards. Perforce Software, the modern DevOps Tech Stack that ensures AI governance, announced a rollout of updates across its flagship version control platform, Perforce P4. This announcement includes a new engineering intelligence product, Perforce P4 Signals, that will be available to […]
How to turn your client-agency matchup into a successful threesome
In many cases, procurement is mistakenly brought into the process after marketers and agencies have already established expectations, defined what they want, and even decided what they think something should cost.
How DTC brand Parke is turning its social-first community into retail growth
Apparel maker Parke, which has established itself as a direct-to-consumer darling, is keen to cement new and existing customers alike with collaborations and retail partnerships.
Cuddly toy emits the hum of an AI data center in biting satirical campaign
Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.
Agency Brief—Rethink nabs TBWA\Chiat\Day’s New York chief creative officer
This week, we’ve got the exclusive on Rethink’s new chief creative officer, Accenture Song’s latest media aspirations and more.
How prediction markets are reshaping the sports betting marketing battle
Prediction markets are battling with sportsbooks for customers, media inventory and partnerships—and that’s fueling higher spending, more provocative creative and growing pushback.
Ads of the Week: 11 Campaigns That Caught Our Eye, From Goodwipes to Zoom
Samsung, Zoom, Verizon, Goodwipes, and more are behind the week’s most notable ads.
Retail Roundup: Google’s New AI Tools, and Kroger Grows Ad Revenue
Plus, Lowe’s CMO gets new remit, and Sam’s Club wants to predict what people will buy next.
The Trade Desk’s Bumpy Ride Down
The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place. The post The Trade Desk’s Bumpy Ride Down appeared first on AdExchanger.
LeanData Speeds AI Transformation With Major Product Release for its GTM Platform
LeanData, the backbone for AI-ready go-to-market infrastructure, announced the latest feature-packed release of its GTM platform. Ops teams can now use AI inside the process flows they already trust, capture meetings booked anywhere, and follow a full buying group in one view. “As GTM becomes increasingly AI agent-driven, LeanData’s role is to make AI outcomes […]
CreatorIQ Connect Returns October 13 in Los Angeles for a Fourth Year, with YouTube as Presenting Sponsor and 1,000+ Global Marketing Leaders Expected
Now in its fourth year, CreatorIQ Connect features mega-creators Jordan the Stallion, Kareem Rahma, SeanDoesMagic, and Brittany Isenhour alongside executives from the world’s most influential brands, agencies, and platforms. CreatorIQ, the global operating system for creator-led growth, today announced details of CreatorIQ Connect 2026, the premier one-day event for global marketing leaders turning creator marketing […]
DV Launches Ask Neura, Expanding Natural-Language Access to Media Intelligence
New DV-built conversational AI experience helps advertisers uncover insights and act on recommendations across social, streaming TV and the open web DoubleVerify (“DV”), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies […]
Viamedia.ai Announces Local-First Omnichannel Operating System, Uniting Advertising Supply, Demand and Intelligence
Ad tech leader unifies products and services to meet the needs of broad range of media and advertising clients Viamedia.ai, a next-generation ad tech company focused on simplifying today’s fragmented media landscape, announced the formation of its local-first omnichannel operating system, a unified platform combining Viamedia’s exclusive inventory, advertising demand, and unique intelligence assets to […]