News

Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.

Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible's co-founder and owner.

The biggest creators feel growing pains as they try to build successful standalone companies

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’

Clip It To Win It  If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […] The post Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’ appeared first on AdExchanger.

ISBA names Mark Given as president

He replaces Pete Markey, who resigned due to personal reasons in November.

Vox Media Welcomes a Bidding War

James Murdoch is the latest suitor to eye the empire. What does that mean for the rest of the portfolio?

Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Growth Did Not

On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February. The post Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Growth Did Not appeared first on AdExchanger.

Lamar Launches $2M Ronald McDonald House DOOH Partnership

As Digital Out of Home (DOOH) continues evolving beyond traditional billboard advertising, media operators are increasingly positioning their networks as flexible, community-connected platforms capable of supporting both brand performance and large-scale public awareness initiatives. This week, Lamar Advertising announced a yearlong partnership with Ronald McDonald House, committing more than $2 million in donated digital Out […] Lamar Launches $2M Ronald McDonald House DOOH Partnership first appeared on Street Fight.

Microsoft to Stop Developing Copilot for Xbox Console, ‘Winding Down’ on Mobile (Gaming News Roundup)

New Xbox CEO Asha Sharma has confirmed that Microsoft has stopped development of Copilot on console and to begin “winding down” use of the AI service for mobile gaming. Sharma took to X to reveal that Microsoft will retire features “that don’t align with where we’re headed.” Gaming Copilot, which was still in the beta […]

Bing Team Describes How Grounding Differs From Search Indexing via @sejournal, @MattGSouthern

Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas. The post Bing Team Describes How Grounding Differs From Search Indexing appeared first on Search Engine Journal.

Google Says AI Creative Should Help Brands Differentiate, Not Blend In via @sejournal, @brookeosmundson

Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale. The post Google Says AI Creative Should Help Brands Differentiate, Not Blend In appeared first on Search Engine Journal.

Minnesota Lottery - Meet Gopher 5 - 30s

Watch live on May 6 Purpose Marketing Hits and Misses

Watch live on May 6 Purpose Marketing Hits and Misses

Watch the newest commercials from Walmart, Purina, Maison Perrier and more

Maison Perrier serves up scenes of love, fashion and pleasure in a French-language spot (with subtitles).

Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both

Most discussions of artificial intelligence in advertising and media circles still largely revolve around how to use the technology to generate actual growth, as opposed to achieving some level of efficiency. Target’s Roundel believes it can do both with its Precision Plus program. Billed as Roundel’s AI-based performance engine, Roundel uses it to  optimize audience [...]

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds

Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a third won’t pay full price for a game and would rather sample via a gaming platform subscription. According to the […]

Disney’s New CEO Is Focused Two E’s: Engagement And ESPN

Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. But ESPN ad revenue was down 2% year over year, although subscription and affiliate revenue was up 6%. The post Disney’s New CEO Is Focused Two E’s: Engagement And ESPN appeared first on AdExchanger.

Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But […] The post Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes appeared first on AdExchanger.

Amazon leaps into B2B grocery

The new service, which allows businesses to bundle groceries and office essentials, is the latest move by the company to grow its grocery business.

Wakefern restructures its sales and marketing operations, impacting 79 jobs

The move will allow the grocery cooperative to take a “banner-driven approach” to customer communications, a company executive told Grocery Dive.

SEC unveils blueprint for ditching quarterly reporting

The proposal is part of the “Make IPOs Great Again” push aimed at reducing the “rigidity” of rules governing public companies, SEC Chair Paul Atkins said Tuesday.

Target’s digital chief breaks down the retailer’s creator overhaul

Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.

Brooks Running boasts global sales growth

The athletics retailer reported pronounced growth in China and an acceleration in apparel sales.