5,885 articles covering the AdTech ecosystem
EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and AI agents. The collaboration aims [...] The post EXTE Joins Forces with HUMAN Security to Protect Ad Inventory Quality & Integrity appeared first on ExchangeWire.com.
Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients [...] The post Lumen Launches New Attention Measurement Solution for Advertisers with Netflix appeared first on ExchangeWire.com.
Thrad, the leading advertising infrastructure provider for the AI ecosystem, announced it has joined AgenticAdvertising.org (AAO) as a founding member. The organisation, guided by industry veterans Randall Rothenberg and Matthew Egol, is advancing open standards for AI-powered advertising through the [...] The post Thrad Joins AgenticAdvertising.org as Founding Member appeared first on ExchangeWire.com.
Pageviews for articles about electric cars have shot up by 166% over the past three months, reflecting a growing scepticism towards the alternative vehicle type, according to Taboola. Data from Taboola Newsroom, which monitors readership trends across Taboola’s international network of publisher [...] The post Taboola: EV Controversy Drives Huge Readership Spike appeared first on ExchangeWire.com.
Damola Adamolekun’s comic product demo riffs on seafood chain Red Lobster’s ill-fated “Endless Shrimp” promotion.
Special U.S. and director Nick Ball return with ads that transform product names into surreal setups and punchlines.
In this webinar, we'll unpack this streaming paradox and explore how identity-driven, audience-first CTV strategies help brands cut through fragmentation, reconnect with consumers wherever they're watching and turn streaming complexity into a measurable advantage.
Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.
A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance. The post Turn ChatGPT into your on-demand GTM consultant appeared first on MarTech.
Our new buyer's guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data. The post The 5 trends reshaping identity resolution in 2026 appeared first on MarTech.
It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working. The post Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio appeared first on AdExchanger.
The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” focused on its engineering prowess.
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen. Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than structured content and machine interpretation. If your CMS cannot clearly communicate meaning to AI systems, your visibility is at risk long before a customer ever sees your site. For CMOs and marketing leaders, this is no longer just an SEO discussion. It is a platform-level question. Can your content be […] The post If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar] appeared first on Search Engine Journal.
The start-up also hired former Dark Horses CEO Melissa Robertson as non-exec director.
The awards ceremony will take place at The Park Hyatt London River Thames on 16 April.
Ad revenues fell by 5% in 2025.
An external force could yet shape WPP’s destiny before the end of Elevate28.