5,889 articles covering the AdTech ecosystem
The start-up also hired former Dark Horses CEO Melissa Robertson as non-exec director.
The awards ceremony will take place at The Park Hyatt London River Thames on 16 April.
Ad revenues fell by 5% in 2025.
An external force could yet shape WPP’s destiny before the end of Elevate28.
The appointment follows a three-way pitch that included Fold7, Atomic London and VCCP.
The work was made by Wieden & Kennedy London.
This year's theme for International Women's Day is “Give to Gain” – it should mean paying women more.
When Netflix first launched its ad-supported subscription tier in 2022, it was noted how barebones the offering was. Despite speculation that the streaming giant would rethink the ad model, were it to ever make the move into ads, its initial offering for advertisers was very simple, with little in the way of targeting or advanced Read More
Over the last two years, ITV has been working to embed AI across its production workflows, the UK broadcaster said on its full-year earnings call this morning, in order to help reduce production costs at ITV Studios. Total Studios costs fell by 5 percent YoY in 2025, with content costs and non-content costs down by Read More
In today’s digest, we cover Amazon eyeing a role in chatbot ad sales, News Corp landing a USD$50m (£37m) AI deal with Meta, and 85% of Europeans using ad-supported streaming. The post Digest: Amazon Eyes Role in Chatbot Ad Sales; News Corp Lands $50m AI Deal with Meta; 85% of Europeans Use Ad-Supported Streaming appeared first on ExchangeWire.com.
New work from MLS, Saucony and NASCAR highlights access.
Understanding the socio-economic factors driving a trend is key.
Here are the top tips for marketers to understand generative engine optimization and how brands appear in large language models today.
Ad Age selected a group of players that stand out from the rest based on subtle competitive advantages and the strength of their client rosters.
The marketing lesson at the heart of the recent boycott against ChatGPT, Meta’s revision to click-based attribution, AMC Networks’ expanded partnership with Runway AI and more.
Ford's new racing ad campaign follows Cadillac F1's Super Bowl ad.
LLMs can generate lots of copy but not the kind that new brands actually need.
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers The post Accessibility Can’t Stop at the Shelf: An $18 Trillion Lesson for Marketers appeared first on MarTech.
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Ingenuity+ ran the competitive pitch process.
Meta knows LLMs could transform its ads business. Getting there is another matter.
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.
Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.