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NEW YORK, NY, March 4, 2026 — Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced significant updates to its Multi-State Privacy Agreement (MSPA), representing the most substantive amendments to the framework since 2023. The updates are designed to aid advertisers’ compliance and business objectives by simplifying privacy law … Continued The post IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement appeared first on IAB.

Amsterdam brings museum masterpieces into the streets, and A&W Canada spoofs that awkward McDonald’s CEO video.

Standard demographic data not delivering the results you need? Learn how economic insights can help drive double-digit conversion lifts while cutting ad spend.

Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.

From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.

The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.

A+E Global Media announces new content and brand creative studio.

GMA was the only morning show with week-to-week gains in both measured categories.

Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently. The post SEO Vs. PPC Strategy: What’s Right For Your Business? appeared first on Search Engine Journal.

Redesign enterprise SEO from a downstream audit function into an embedded capability that shapes structure and eligibility. The post Why Most Enterprise SEO Operating Models Are Structurally Broken appeared first on Search Engine Journal.

Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover. The post Google Zero Is A Lie appeared first on Search Engine Journal.

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Leo UK made the work.

In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI... The post The Survival of the Scarcest: Why AI Favours the Premium Publisher appeared first on ExchangeWire.com.

Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...] The post Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising appeared first on ExchangeWire.com.