News
11,104 articles covering the AdTech ecosystem
Affiliate and Partner Marketing Spend Grows to £1.8 Billion in 2025
APMA’s State of the Affiliate Nation report shows spend and revenues increasing The Affiliate & Partner Marketing Association (APMA) has released the third edition of its State of the Affiliate Nation report, which uses data from 11 affiliate networks, including impact.com, to track the size, scale and scope of the UK affiliate market in 2025. The […]
AI-Native Partner Co-Selling Management Launches in ZINFI Unified Partner Management — Privacy-First, Multi-Persona Co-Sell for the Channel and Partner Ecosystem
New AI co-sell platform built into the SELL zone of ZINFI’s UPM platform orchestrates a 12-step co-sell flow across Global Admins, Partner Account Managers, channel partner sales reps, and Alliance/ISV partners, with privacy-first mutual opt-in matching and field-level visibility governance for every joint account. ZINFI Technologies, Inc. is the #1 user and analyst-rated channel management […]
Medita Communication Joins Brandi AI’s Global Agency Partnership Program to Help PR and Marketing Clients Strengthen AI Visibility, Trust and Recognition Across Generative AI Platforms
First Finnish agency partner will use Brandi AI to help PR and marketing clients measure, understand and improve how their brands appear in AI-generated answers on ChatGPT, Gemini, Claude, and Perplexity Medita Communication, a content and digital marketing and PR agency specializing in the technology industry and expert sectors, and Brandi AI, the industry’s most comprehensive, intelligence-driven […]
Aircall Acquires Vogent to Advance Its AI Voice Agent Built Natively into Business Phones
Aircall, the AI-powered customer communications platform trusted by more than 22,000 businesses worldwide, announced the acquisition of Vogent, an AI voice agent company. The acquisition adds a new layer of specialized voice AI technology to Aircall’s platform – strengthening the technology behind Aircall’s AI Voice Agent and moving it from already great to best-in-class. “Aircall […]
Adobe’s New Productivity Agent Redefines How People Understand, Create and Share Information
New productivity agent enables people to chat with PDFs, surface insights and quickly create presentations, podcasts, blogs and social posts from their documents Productivity agent is powering new sharing and publishing capabilities in PDF Spaces in Acrobat that turn static files into interactive experiences with customized AI assistants that represent senders’ tone and intent; now available in Acrobat Express and Acrobat […]
How To Design URL Structures For AI Retrieval, Not Just Rankings
Improve how products are surfaced and recommended by applying SEO principles directly to product feed optimization. The post How To Design URL Structures For AI Retrieval, Not Just Rankings appeared first on Search Engine Journal.
WordPress Loses Marketshare. Is Astro Eroding Their User Base? via @sejournal, @martinibuster
WordPress is losing market share, with over 10% of sites abandoned. Astro is downloaded 2.5 million times a week. The post WordPress Loses Marketshare. Is Astro Eroding Their User Base? appeared first on Search Engine Journal.
Disney+ film shows boy growing up with the brand
It was created by VCCP.
Frubes picks lead creative agency
Appointment made through a competitive pitch.
The trust vacuum is real. Successful brands should be able to fill the gap
With the public having less trust in organisations, brands need to make sure they have the authority to play in a space and point to a track record.
AB InBev wins Cannes Lions creative marketer of the year award for third time
Award aims to honour brand that has developed a reputation for creative marketing.
TikTok’s global executive creative director Tom Skinner departs
Tom Skinner was at BBH before spending six years at the social platform.
AB InBev Wins Cannes Lions Creative Marketer of the Year for a Historic Third Time
Cannes Lions has named AB InBev as its 2026 Creative Marketer of the Year.
The Real WPP Story Is in the Margin, Not the Revenue
When WPP posted its first-quarter numbers last week, one line did all the talking.
AI is pushing copyright enforcement into DAM
From deepfakes to unlicensed assets, new risks are emerging. Learn how governance and workflows can keep them in check. The post AI is pushing copyright enforcement into DAM appeared first on MarTech.
Your Email A/B test winner might be lying (and it’s costing you)
Why single-metric wins, short test windows, and surface-level analysis in email marketing hold your program back — and what to do instead The post Your Email A/B test winner might be lying (and it’s costing you) appeared first on MarTech.
From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing
The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and carrier partnerships. But the app download is just the beginning. Ninety percent of new users stop using an app after seven days, eMarketer warns. How do we turn those installs into sustained engagement? We need […] The post From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing appeared first on AdExchanger.
Pipedrive Accelerates Australian Growth With Sydney Data Centre and Local Expansion
Reducing latency and removing data barriers as demand grows for faster, locally compliant software Pipedrive, an easy and intelligent CRM for small and medium-sized businesses (SMBs), has launched a Sydney-based data centre, tackling the “distance tax” that has traditionally slowed down software performance for Australian users. Built on AWS (Amazon Web Services), the move cuts […]
EnforceAuth Open-Sources Zift — A Code Scanner Built to Close the Authorization Gap in Enterprise and AI Systems
First open-source tool to automatically discover authorization decisions across multi-language codebases and emit Rego policy stubs ready for Open Policy Agent. EnforceAuth, the AI Security Fabric platform, today announced the open-source release of Zift, a code scanner that automatically discovers authorization decisions buried inside application source code and emits Open Policy Agent (OPA)–ready Rego policy […]
VisRank Launches Free SEO and AI Search Visibility Audit Tool
VisRank helps website owners check SEO, AI readiness, security and local presence in one 30-second website scan. VisRank, a website visibility audit platform, has launched a free online tool that helps business owners, marketers, agencies and developers understand why their websites may not be visible enough in Google search and AI-driven answer engines. VisRank gives […]
CredSpark Launches Banter: A New Brand Focused on Transforming B2B Marketing and Sales Through Interactive Experiences
New platform helps enterprise teams turn audience engagement into actionable insight and pipeline growth. CredSpark (credspark.com) today announced the launch of Banter, a new brand purpose-built to help B2B enterprise marketing and sales teams accelerate their pipelines by transforming passive content into interactive, data-driven experiences. Banter introduces a fundamentally different approach to demand generation and […]
StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot
StackAdapt, the leading AI advertising and orchestration platform, shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing choices, and making decisions. As a technology partner supporting advertising in ChatGPT, StackAdapt is enabling advertisers to test and […]
ServiceNow turns enterprise AI chaos into control with the platform for governed, autonomous work
As AI agents reshape the enterprise, ServiceNow delivers the unified platform to sense, decide, act, and secure autonomous work at scale ServiceNow Otto allows every person in an enterprise to turn intent into outcomes, across every system, however they work, wherever they are Booking.com, Honeywell, the NHL, PayPal, Ulta, and more achieve AI results with […]
ServiceNow extends agentic AI governance from desktops to data centers with NVIDIA
ServiceNow introduces Project Arc: an enterprise autonomous desktop agent secured by NVIDIA OpenShell and governed by ServiceNow AI Control Tower ServiceNow AI Control Tower is now included in the NVIDIA Enterprise AI Factory validated design, extending enterprise governance to large-scale model workloads Open benchmarking standard for AI agents advances enterprise AI capabilities ServiceNow, the AI […]