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20,446 articles covering the AdTech ecosystem
NHL, DoorDash Partner In U.S., Canada
The deal includes a broad set of marketing rights and NHL designations for DoorDash, including broadcast-visible branding during nationally televised games.
Apple Touts Big Emmy Wins: Will Marketing Do A Big Job?
Premium streamer Apple keeps working under the radar of the big guys - including Netflix, Prime Video, HBO Max and Disney+ - in scoring major awards.
Toys R Us accelerates store openings in time for the holidays
The toy retailer is making a major brick-and-mortar push with 120 locations opening across the U.S.
Amazon boosts minimum hourly starting wage to $20
The e-commerce company increased pay by $1 an hour for full-time employees in core operations and added new grocery discounts.
Nike eyes innovation with LVMH board pick
Alexandre Arnault, deputy CEO of Moët Hennessy, has “a reputation for helping iconic global brands evolve, innovate and grow,” Executive Chairman Mark Parker said.
Jordan Brand debuts training equipment line
The brand is releasing a line of strength training products inspired by Michael Jordan, even as Nike says it is overindexed with its classic footwear franchises.
PODGO and Earned Media Productions Form Strategic Partnership to Combine Content Production, Distribution and Monetization
Partnership creates an integrated offering for companies and creators seeking to develop, produce, distribute and monetize podcast, video and branded content Earned Media Productions will serve as one of PODGO’s preferred production partners for podcast, video and branded content, providing clients with an experienced production team and streamlined execution. PODGO will serve as EMP’s preferred […]
Omneky Brings Its AI Growth Agent to Slack, Extending the Premier Agentic Harness for Advertising
Marketing teams can now brief, approve, and launch ad campaigns from the channels where they already work Omneky, the autonomous AI growth platform, announced a Slack integration that brings the Omneky AI Growth Agent into the channels where marketing teams plan, review, and approve their work. The launch comes during Dreamforce week, as Salesforce, Slack’s […]
Women‘s Impact Report 2026
The professionals featured in Variety’s 2026 Women’s Impact Report navigated yet another crazy year in show business. Despite the mergers, layoffs and the ongoing transformation brought by AI, the box office returned with a bang and small-screen series captured imaginations. The resilience and determination to create, execute and deliver great entertainment by this year’s honorees […]
Meta streamlines creator, brand tie-ups with new marketing hub
Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.
Wonderful Pistachios spotlights first NIL roster in social campaign
“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO via @sejournal, @rollerblader
Product page copy builds shopper trust and fills gaps in AI feeds, giving customers the details they need to buy. The post Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO appeared first on Search Engine Journal.
Reddit AI Search Picks Already-Popular Comments, Audit Finds via @sejournal, @MattGSouthern
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often. The post Reddit AI Search Picks Already-Popular Comments, Audit Finds appeared first on Search Engine Journal.
Overwolf Ads Launches In-Game Audience Map
Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 [...] The post Overwolf Ads Launches In-Game Audience Map appeared first on ExchangeWire.com.
Marc Benioff Rejects SaaSpocalypse, Points to 72% Jump in AI Agents Built on Salesforce
As AI reshapes how customers use its platform, Salesforce is rethinking pricing, interfaces, and its pitch to skeptical customers
Intuit Credit Karma, Ollie, and 3M Reveal Their Biggest AI Wins and Challenges
At ADWEEK’s Brandweek event in Atlanta, three top marketers from Credit Karma, Ollie, and 3M opened up on stage about where in their org they’ve managed to harness AI to make their work better, and what functions are still a challenge.
United Group rolls third gen TV platform in SE Europe
United Group, a telco and media group in Southeast Europe, has launched the third generation of EON, its cloud-based television and entertainment platform, across the region. The platform is built around an AI-driven engine and a redesigned electronic programme guide, and the full experience is now available on an app as well as on a […]
FAST: A New Frontier for Creators
Fast Channels TV recently explored why content creators should be taking free ad-supported streaming TV (FAST) seriously. Now, they’re setting out how creators can make the most of the opportunity and take their content from social media to the big screen. FAST is changing the way audiences discover and watch entertainment. Viewers can access a […]
Heather Dansie of Newsworks: “The role of news brands in shaping culture has been undervalued”
A major new study from Newsworks has quantified the commercial value of culture for the first time, revealing that cultural relevance contributes to 15% of UK sales and is worth an estimated £147 billion to UK consumer spending. New Digital Age spoke with Heather Dansie, Research & Insight Director at Newsworks to find out more… The post Heather Dansie of Newsworks: “The role of news brands in shaping culture has been undervalued” appeared first on New Digital Age.
Beyond the hype: How Stelia is helping brands move from AI fragmentation to enterprise governance
Stelia is on a mission to drive the maturation of AI adoption. New Digital Age sat down with Ula Nairne , VP of Strategic Markets, to find out more. The post Beyond the hype: How Stelia is helping brands move from AI fragmentation to enterprise governance appeared first on New Digital Age.
🎨 What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning
Plus, a new Instagram update could change brand feeds forever.
FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying
Premium Signals Packaging now brings quality, attention and emotional resonance signals into curated inventory packages, helping buyers identify and activate high-engagement, outcome-driven CTV environments while giving publishers new ways to differentiate premium supply Launch Partners Include Adelaide, Magid, and Mediaprobe FreeWheel, a global technology platform for the television advertising ecosystem, introduced new third-party inventory scoring […]
Lowe’s Is Merging Marketing With Commerce
Lowe’s has made an organizational change that says more about the future of multi-location marketing than a typical executive promotion. The home-improvement retailer has expanded CMO Jen Wilson’s role to include Lowes.com and its third-party marketplace. Wilson, now executive vice president and chief marketing and digital commerce officer, already oversaw marketing, loyalty, personalization and Lowe’s […] Lowe’s Is Merging Marketing With Commerce first appeared on Street Fight.
Nex Playground Gaming Console Maker Raises More Than $150 Million in Funding, Niantic’s Jeff Shouger Joins as CFO
Nex, the company behind the popular family gaming console Nex Playground, has secured more than $150 million in new financing to support expansion across retail distribution and help grow its content ecosystem with major gaming and entertainment partners. According to Nex, the company plans to roll out “connected play,” which will allow families to play […]