5,899 articles covering the AdTech ecosystem
FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study. The new research reveals that viewers across Europe have bought into streaming TV, with many [...] The post FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience appeared first on ExchangeWire.com.
Leo UK builds new campaign around real phone galleries that often lead to a McDonald’s stop.
The campaign pairs a jazz-inspired MacBook Pro performance piece with a tabs-filled MacBook Air story.
Ads from nice&frank and director Elliott Power turn obsessive condiment testing into stylized comedy.
Longtime freelancers and a recruiter share their advice for those entering a turbulent market and what it takes to make it work as a freelancer now.
Brooks Brothers' 'Make It Yours' ushers brand into the future while honoring its heritage.
Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.
The P&G brand is the latest to 'kill off' and resurrect a mascot.
Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.
From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox. The post How Gemini in Gmail changes inbox visibility for marketers appeared first on MarTech.
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. The post 6 post-purchase moments that shape customer lifetime value appeared first on MarTech.
TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television. The post Hey B2Bs, don’t pass on connected TV appeared first on MarTech.
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. The post Revive old content to win in AI search appeared first on MarTech.
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […] The post Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead appeared first on AdExchanger.