News
11,104 articles covering the AdTech ecosystem
Airbyte Agents Launched to Fix the Data Problem Breaking AI Agents
Gives AI agents a unified view, replicated data ready to query – fixes fragmented, slow, and unreliable data access that causes agents to fail in production Airbyte, creator of the open data movement platform, launched Airbyte Agents, a context layer that gives production-grade agents direct access to a unified, search-optimized index of an organization’s data […]
Campaign launches Media Week Awards 2026
Media Week Awards 2026 is now open for entries.
100 years of the AA: what we should take into the next century
Chief executive Stephen Woodford writes on the day of the Advertising Association's centenary celebrations.
The North Face and Vans owner reviews EMEA media account
PHD is the incumbent on North Face.
Broadcasters That Don’t Lean into Ad Tech Ecosystem Are “Easier to Remove From the Plan” – Buy-Side View with Goodstuff’s Paul McGee
As streaming giants increase the availability of their inventory and insights, UK broadcasters need to strive for parity with those global suppliers or risk being left off media plans, says Paul McGee, Head of Video Planning at Goodstuff. "We get relatively little insight out of Channel 4, and much deeper stuff from Amazon. So how Read More
VideoWeek Podcast: #57 Justin Sampson, Barb – Live Exit Interview
In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview. Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including: Read More
“Media Needs to Turn Down Toxic and Turn Up Trust”
There’s a wake-up call happening in the media industry at the moment around the importance of trust and truth says Rak Patel, Chief Commercial Officer at Channel 4. And Channel 4’s recent documentary Molly vs The Machines provides a clear message that it’s time for the media industry to “turn down toxic, and turn up Read More
The key to reaching Gen Z? Marketing that emphasizes quality
A new Morning Consult survey finds 80% of Gen Z cite product quality as the generation's top loyalty driver.
Why Gen Z skills keep junior roles viable—and which present the most opportunity
Agency executives describe the areas best suited for entry-level talent, such as social and experiential, and why.
2026 Leading Women and Rising Star entry checklist—what to finalize before May 13
Senior leaders driving impact across marketing, media, technology and advertising are eligible for Leading Women, and emerging talent are eligible for Rising Stars. Entries for both are due by May 13.
Using brand heritage as a foundation, not a ceiling—Samsonite’s VP of marketing on the approach
David Oksman, VP of marketing and direct-to-consumer at Samsonite, discusses how the 115-year-old luggage company is shifting from product-led to culture-led marketing.
O Boticário explores the long ride to the empty nest in Mother’s Day ad
AlmapBBDO’s short film follows a mother and son across life stages marked by quiet goodbyes.
The CMO mandate: 5 shifts that matter now
Leaders can embrace the new era by focusing on these important areas.
Jameson Teams Up With J Balvin and KidSuper for Soccer’s Big Year
Jameson, MLS's official whiskey, releases campaign ahead of the World Cup.
Exverus by Brainlabs’ Aaron Silva Is the Good Cook Behind Big Evil Barbecue
The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.
How I AI: Tech Recipes CEO Brian Chap Built a ‘True Decision Engine’
Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.
KYBER1 Launches to Expand Access to Commerce Media for Retailers and Data Owners
KYBER1 enables retailers and data-rich organizations to transform first-party commerce signals into privacy-safe audiences that can be activated beyond owned channels. Its approach emphasizes governed access, interoperability, and closed-loop measurement tied to business outcomes, without requiring partners to build full retail media networks. KYBER1 announced its launch with a focus on helping a broader set of […]
Guidepoint Launches MCP on Claude, Embedding Trusted Expert Insights into AI-Powered Research Workflows
Guidepoint, a global pioneer in access to expert insight, announced the launch of its Model Context Protocol (MCP) server with Anthropic’s Claude. Research teams can now incorporate trusted knowledge from Guidepoint’s library of 100,000+ expert interview transcripts directly into their AI-enabled research workflows, with every insight attributed and linked to its source in Guidepoint360. Research […]
XstraStar Launches Full-Funnel GEO Optimization Service to Help Brands Win AI Search Visibility
XstraStar has launched a full-funnel Generative Engine Optimization (GEO) solution designed to help brands build measurable visibility across AI search platforms including Doubao, DeepSeek, ChatGPT, and Perplexity. As AI search adoption accelerates globally, the company positions GEO as a practical alternative to traditional SEO—focused on making brands both discoverable and recommendable throughout the AI-driven buyer journey. […]
SurfiAI Launches Single Pane of Glass Company Dashboard with 60+ API Integrations and AI-Powered KPI Analytics
SurfiAI unifies company KPIs across 60+ business apps into one AI-powered dashboard with automated analytics and intelligent remediation recommendations. SurfiAI announced the launch of its new Single Pane of Glass company dashboard, a unified AI-powered analytics platform that connects to over 60 business APIs and delivers real-time KPI insights, anomaly detection, and intelligent remediation recommendations — […]
Middleware Launches OpsAI, an AI SRE Agent That Resolves Production Issues Before They Impact End Users
Middleware, the unified observability platform for cloud-native engineering teams, announced the general availability of Middleware OpsAI, an AI-native Site Reliability Engineering (SRE) agent that detects, diagnoses, and resolves production issues across the full application stack, often before end users are ever affected. On-call engineers spend nearly 60% of their time hunting for root causes instead of building […]
Innovative Solutions and AWS Sign Two-Year Strategic Collaboration Agreement to Scale Agentic AI Delivery
Agentic Service Delivery model triples engineer capacity, cuts project staffing in half, and reframes how services businesses grow with customers Innovative Solutions, an Amazon Web Services (AWS) Premier Tier Services Partner that delivers AI and data services to growing businesses, announced that it has signed a 2-year Strategic Collaboration Agreement (SCA) with AWS around agentic […]
SalesProTracker Launches as the Sales System Built for Teams That Want to Grow—Not Be Watched, Led by Lisa C. Laird
Lisa C. Laird, A New Orleans–based founder, is redefining sales software around execution, relationships, and accountability. NOLA Persistence Consulting today announced the expansion of SalesProTracker, a Sales System designed to help small and mid-sized teams grow through consistent activity, real coaching, and a level of accountability most traditional CRMs fail to deliver. This is not […]
It’s Time To Stop Letting Platforms Grade Their Own Ad Fraud Homework
Ad fraud is big business. Not only are scammers using automation to reach new scale – contributing to a criminal enterprise that’s eight times the size of credit card fraud – but fake engagement causes knock-on effects. For advertisers, bad data sullies marketing campaigns and drains budgets. For ad platforms, despite what they say publicly, […]