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As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social feeds aren’t going to cut it with a social-native audience. Meanwhile, creator-led media companies are building ad businesses that resemble […] The post Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model appeared first on AdExchanger.

Yoast SEO introduces a feature that consolidates site schema and disambiguates entities like authors, articles, products, and organizations. The post Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation appeared first on Search Engine Journal.

She will join on 17 March.

Images are powerful tools in advertising but finding archetypal examples, without nuance or complexities, can really add to the work's impact.

Independent agency PMG will establish a cross-functional team to work with Zoom.

Elliot Millard, chief strategy officer at Thinkbox, criticised the acronyms the industry uses to define TV.

The chief executive of WPP Creative says: “No consumer looks at a brand and says, 'That's media' or 'That's creative'.”

Mascots must be nuanced, well thought out and most importantly, reflect the realities of the audiences they serve.

Over the last 18 months, European broadcasters and TV sales houses have ramped up their efforts to attract new-to-TV advertisers that usually spend on search and social platforms. While many of these announcements have focused on lowering the cost of entry to TV using AI-enabled creative solutions, Sky Media has looked to addressable advertising to Read More

In today’s digest, we cover Meta trialling an AI shopping tool to challenge ChatGPT, Google planning to fill 150 tech roles in Singapore, Gemini, and eBay cutting 800 jobs, 6% of its workforce. The post Digest: Meta Trials AI Shopping Tool; Google to Fill 150 Tech Roles in Singapore; eBay Cuts 800 Jobs appeared first on ExchangeWire.com.

Limelight Inc.’s latest case study showcases how a CTV Publisher Network utilised Adaptive Rules Centre (ARC) to double revenue from existing demand sources while maintaining control of QPS limits, inline with their KPIs.  ARC is Limelight’s rule-based, automation, and optimisation toolkit. [...] The post CTV Publisher Network Doubles Revenue From Existing Demand Resources Using Limelight Inc.’s Adaptive Rules Centre  appeared first on ExchangeWire.com.

Shirley Marschall is back, and this week she's looking at the three-pronged peril for the open web in the age of AI slop... The post AI Slop and Peril for the Open Web appeared first on ExchangeWire.com.

Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New Year’s campaign and how it is building the social gym of the future.

American Airlines, Estée Lauder and Kroger are among the brands taking a look at their agency relationships.

Grey’s evolved creative puts the beer front and center, positioning a cold Modelo as proof the grind was worth it.

ColorComm, the membership community and conference series for advancing executives in business, is opening a full-service strategic advisory firm.

McCann global CEO Tyler Turnbull spends his winters in the mountains of Canada. Catch him if you can.

A warning was issued about two vulnerabilities affecting up to 60,000 installations of the Seraphinite Accelerator WordPress plugin. The post Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites appeared first on Search Engine Journal.

Agency leaders highlighted the importance of trust, mental wellbeing and outcomes for clients and teams when making the decision.

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...] The post IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising appeared first on ExchangeWire.com.

Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG's agency brands, as well as why they were kept alive.

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.

Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.