News
11,141 articles covering the AdTech ecosystem
Maintaining Brand Safety and Integrity in the AI Slop Era
This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an […]
The intent data playbook is breaking down
When everyone targets the same in-market accounts, pipeline suffers. Learn how to build custom signals your competitors don’t have. The post The intent data playbook is breaking down appeared first on MarTech.
Digital video ad spend surges as AI and targeting reshape strategy
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. The post Digital video ad spend surges as AI and targeting reshape strategy appeared first on MarTech.
Social video ad spending is set to outpace CTV in growth rate this year
IAB estimates suggest advertisers are chasing users as they watch more video on Facebook, YouTube, TikTok and Instagram.
Google Ads Launches New Tools For Mapping Incrementality
Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. The new interface helps marketers understand which data sets are impacting ad performance and lets them spot errors in campaign […] The post Google Ads Launches New Tools For Mapping Incrementality appeared first on AdExchanger.
SEO Strategist Avicena Fily A Kako: A New Era of Integrated Digital Literacy in Business, Finance, and AI
SEO Specialist Avicena Fily A Kako launches avicenafilyakako.com, a strategic hub merging AI innovation, dividend investing, and business growth strategies. As the global digital economy shifts toward a deeper integration of automated intelligence and strategic financial management, Avicena Fily A Kako, a seasoned SEO Specialist and digital architect, today announced the premiere of his centralized […]
Kaltura Open-Sources Suite of AI Agent Skills, Enabling Any AI Agent to Build Intelligent Rich-Media Digital Experiences
Production-validated skills teach AI coding agents to instantly build secure, compliant rich media applications – from avatar-guided portals to intelligent webinars – on Kaltura’s agentic digital experience platform Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced the open-source release of a suite of AI agent skills – structured, production-tested knowledge modules that enable AI coding agents such […]
FOXVISITS LTD Repositions as an AI-First Digital Marketing Agency for International Service Businesses
FOXVISITS LTD launches a strategic shift to align search visibility with the rise of AI-driven discovery across global markets. After eight years operating as a traditional agency, FOXVISITS LTD has announced its repositioning as an AI-first digital marketing agency, built specifically for service businesses operating across multiple locations and countries. The move reflects a broader […]
Meet SprySite: The Website Builder and Marketing Platform Redefining Small Business Websites
New All-in-One Platform Gives Small Businesses a Simple, Surprisingly Powerful Alternative to Complicated Website Builder Platforms and Expensive Marketing Agencies SprySite, a new all-in-one website builder and small business marketing platform, has officially launched with a clear mission: to give small businesses an affordable, simple, and genuinely useful online home – without the headaches, complexity, […]
New Jellyfish report introduces Generative Engine Marketing as a compass for brands
Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]
Oktopost brings B2B Social Execution into AI Workflows with first Claude Code skill Purpose-Built for B2B
Oktopost, the B2B social media management company, today announced the general availability of the Oktopost Claude Plugin, the first Claude Code skill purpose-built to operationalize B2B social media execution inside AI workflows. The plugin is immediately available on GitHub under the Apache-2.0 license to all Oktopost customers. Designed for marketing operations, social media, and revenue […]
Why American Family Insurance made a reality competition series for Hulu
CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.
Google: AI Makes Human Experience More Important For Content via @sejournal, @martinibuster
Google says AI's ability to surface common information makes human experience and subjective insights more valuable for content. The post Google: AI Makes Human Experience More Important For Content appeared first on Search Engine Journal.
Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future via @sejournal, @gregjarboe
Google celebrates AI search growth while industry insiders warn of widespread job displacement. The post Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future appeared first on Search Engine Journal.
Google Says A New Wave Of AI Users Is Transforming Search via @sejournal, @martinibuster
Google says a new wave of users are learning that Search can handle more complex questions, changing how they search. The post Google Says A New Wave Of AI Users Is Transforming Search appeared first on Search Engine Journal.
Airwallex captures a firework of ideas in launch film for brand platform
Uncommon Creative Studio created the work.
Coca-Cola hires Ajaz Ahmed start-up for Christmas campaign
Coca-Cola works with several agencies outside WPP Open X – the holding company’s bespoke marketing solution.
Brand storytelling is evolving into micro-dramas and agencies need to keep up
Writers who have previously developed advertising scripts are not getting the demands of micro-dramas.
Trans+ History Week campaign spotlights trans+ community voices
Uncharted Studio created the campaign.
Stop Picking Sides: Let ‘Living Data’ Power Total TV
The strongest strategies for using data in CTV recognise that both first-party and third-party data have a role to play, says Matt Bryan, Director of Analytics & Insights at Samsung Ads EMEA. But that doesn't always happen in practice. In this article, Bryan explores how the concept of 'living data' can guide marketers in how Read More
Buyers Are Paying More Attention to Signals in CTV
Buyers nowadays are taking a close look at what’s included when they’re buying streaming TV inventory programmatically, says Sarah Botherway, Senior Director, Marketplace Operations, Index Exchange. Increasingly, they’re looking for inventory which is enriched with the right signals, and they want more transparency around what supply is being packaged by premium media owners in CTV Read More
“The Intersection of Insight, Innovation, and Measurable Impact”: Banke’s Natasha Chandnani on a Winning Entry for The Wires
In the lead up to this year’s Wires awards, we caught up with Natasha Chandnani, Head of Brand and Marketing at Banke. As a judge for the upcoming awards, she shares what she’s most excited about and what she believes [...] The post “The Intersection of Insight, Innovation, and Measurable Impact”: Banke’s Natasha Chandnani on a Winning Entry for The Wires appeared first on ExchangeWire.com.
Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI venture; Musk Settles Twitter Lawsuit Paying $1.5m
In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC [...] The post Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI venture; Musk Settles Twitter Lawsuit Paying $1.5m appeared first on ExchangeWire.com.
The third parties shaping your brand in AI search
AI answers are shaped by sources beyond your site. Understand which platforms matter and how to ensure your brand shows up accurately. The post The third parties shaping your brand in AI search appeared first on MarTech.