News
20,504 articles covering the AdTech ecosystem
Study: Federal film & TV production incentive would boost US economy
A jobs and economic opportunity study by Olsberg•SPI, commissioned by the Motion Picture Association (MPA) in support of the work endorsed by the US Film & TV Production Coalition, has found that a federal film and TV production incentive that increases the share of global film and TV productions made in America would deliver significant […]
Snap launches AR Specs
The glasses cost nearly $2,200 and feature a 51-degree field of view, while questions linger about consumer enthusiasm for the product.
Threads adds more podcast promotion features
Creators can now post their logos and info on their profiles and users can save their favorite episodes in the app.
LinkedIn offers tips on company targeting via Campaign Manager
LinkedIn's Companies Hub provides insights into how business representatives have engaged with a business's organic posts and paid advertising.
Meta adds simplified third-party AI support to WhatsApp
The update will help brands set up their preferred agent profiles and responses without requiring in-depth coding knowledge.
Report highlights the value of creator-led collabs on Instagram
Creator-published brand collaborations outperform brand posts and brand-published collaborations, according to a new study from Emplifi.
X adds in-stream stock trading
Users in the U.S. can now tap through Cashtag partner listings to buy or trade stocks in-stream, furthering the platform’s ambitions to provide financial services.
The AI Race, the Search for Sticky Content and Building Fan Communities on the Agenda at Variety’s Entertainment and Technology Summit
Is the stock market in the grip of an AI bubble? Will consumer spending collapse under the weight of inflation fueled by rising energy prices? Can Disney, Netflix and other entertainment giants build out their streaming platforms beyond video to boost profits and margins? There’s no shortage of business trends coalescing around media and entertainment […]
Google Search Profile Badges Expose The Publisher Traffic Crisis via @sejournal, @martinibuster
Google published guidance for adding a Search profile badge as Search becomes a destination for following creators and publisher. The post Google Search Profile Badges Expose The Publisher Traffic Crisis appeared first on Search Engine Journal.
Meta Reportedly Readies Camera-Less Smart Glasses
Meta reportedly plans to launch "Luna" - a new camera-less smart glasses model, following its potential unveiling at the company's Connect developer conference from Sept. 23- 24.
Microsoft AI Chief Warns Humanlike Claude Is Risky
The Microsoft CEO warned of the risks of training AI models like Anthropic's Claude to be human-like and consider their own state of consciousness or welfare.
Inside Wikipedia’s Plan to Survive the Answer Engine Apocalypse
At Brandweek, the nonprofit's director of brand explained why ubiquity without attribution is an existential threat, and how a new campaign aims to fix it.
The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […] The post The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR appeared first on AdExchanger.
AI Can Scale Marketing, but Human Taste Still Sets It Apart
CANNES, France — Artificial intelligence may be able to write an advertisement, analyze an audience and rescue an executive from the inconvenience of forming an original sentence. That does not mean it should run the marketing department. AI’s proper role is to help people work faster and make better decisions, according to marketing leaders who […]
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
CANNES, France — Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone has found the conference room. That does not mean it always should. As agencies and brands race to adopt agentic AI, the industry needs to move beyond isolated experiments and build systems […]
Brands Must Take Holistic Approach to AI: Flywheel’s Amie Owen
CANNES, France – Artificial intelligence may be capable of planning vacations, organizing inboxes and softening emails written in a moment of righteous irritation. Transforming a sprawling marketing organization is another matter. Companies must prepare for AI across their operations, even if employees, clients and finance chiefs are not entirely comfortable with the cost or consequences, […]
Electronic Arts’ Alex Dao, LiveRamp’s Frederick Stanichev and DoorDash’s Katie Daleo Turn Marketing Into Moments
CANNES, Lions — Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to experience reality without checking a phone. That fragmentation is pushing marketers to look beyond conventional media placements and find moments when people are actively engaged. Electronic Arts, DoorDash and LiveRamp are helping brands connect those […]
Adobe’s Ryan Fleisch Wants Marketers to Escape the Data Silo Factory
Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many discovered that the solution came with its own collection of clean rooms, technology integrations and fresh silos. Apparently, data infrastructure follows the same rule as household storage: The more containers you buy, the more clutter you find. Ryan Fleisch, […]
Amazon wants Prime Video users to get their news from TikTok-style clips
Amazon is about to find out whether TikTok users will bring common behaviors to Prime Video. The entertainment hub is now hosting short-form news clips that digest top headlines into bite-sized videos. Prime Video's short-form news content is collected in "curated playlists" that cover national and local stories. Users can find those selections by looking in the Trending Topics or Local News carousels on the Prime Video app. Amazon's announcement indicates that the playlists will be populated with content from "multiple trusted news sources." Outlets that are linked to the Prime Video homepage include ABC News Live, CBS News 24/7, LiveNOW from Fox, CNN Headlines, and NBC News NOW. Visit Tubefilter for more great stories.
TikTok Shop’s luxury goods glow-up is happening on live streams
Buying goods from strangers on the internet is a crapshoot, and customers assume more risk as the value of the purchased item goes up. So as TikTok Shop becomes a hub for luxury goods, buyers are looking for an additional layer of trust -- and they're finding it on TikTok LIVE. Countless sellers employ TikTok's live streaming format to show off their wares, and those broadcasts have become especially important within the realm of luxury goods. At the inaugural Luxury Resale Summit in New York City, TikTok shared a telling stat regarding its higher-priced transactions: 94% of TikTok Shop's luxury resale revenue in the U.S. comes from live broadcasts. Visit Tubefilter for more great stories.
Google UCP Update Lets Merchants Enable Cart Transfer To Site via @sejournal, @MattGSouthern
Google is rolling out cart transfer and checkout testing in the Merchant Center UCP hub, plus a YouTube ads beta and wider AI insights. The post Google UCP Update Lets Merchants Enable Cart Transfer To Site appeared first on Search Engine Journal.
Tinuiti Unveils Ad Fatigue Tool For Meta Platforms
The new tool's introduction comes as more ads are created with AI technology making quality and variety of creative a bigger factor in campaign success, according to the agency.
Reddit's ChatGPT Citation Crash Isn't AI-Maggedon For Humanity
The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday.
Samsung Says Folding Up Is Hard To Do
In a new campaign, "Couples Therapy" star Dr. Orna helps people learn to say, "It's not you. It's your iPhone."