News

Week in Charts: Mark Penn says Stagwell is Taking on Bigger Clients, Streaming Services Lean on TV Shows for Ad Loads, and CTV Consumption Growth Outpaces Mobile Video

In this week's Week in Charts, Mark Penn says Stagwell is taking on bigger clients, streaming services lean on TV shows for ad loads, and CTV consumption growth outpaces mobile video. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Read More

Assertive Yield Announces Product & Customer Success Leadership Appointments

Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes. Leela Fallah has joined the company as vice president of customer success, while Eytan Sayag, who previously served as such [...] The post Assertive Yield Announces Product & Customer Success Leadership Appointments appeared first on ExchangeWire.com.

Rady Children’s Health - A Million Dreams - 90s

Ogilvy invests in sports agency, names first global sports and entertainment chief

Article 41 co-founder Vickie Segar will fill Ogilvy's newly created role as global chief sports and entertainment officer.

March for Our Lives - The Bulletproof Dress - 67s

Suncorp - A Tale of Two Queenslands - 60s

Rady Children’s Health dreams ‘A Million Dreams’ in rousing brand spot

Small New York and director Benjamin Nicolas introduce the newly merged California health system for kids.

Canva Triples Its Cannes Lions Beach Space After Drawing 4,000 Visitors Last Year

The Creative Cabana will host a gelateria, a Pride Party, and over 30 points of programming.

The Trust Equation Health Marketers Must Solve

This post was created in partnership with Doceree Key Takeaways From the success of GLP-1 marketing to the viral campaign encouraging men to get a prostate screening, health marketing done […]

Using Agentic AI to Connect Across the Funnel

This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates business […]

Maintaining Brand Safety and Integrity in the AI Slop Era

This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an […]

The intent data playbook is breaking down

When everyone targets the same in-market accounts, pipeline suffers. Learn how to build custom signals your competitors don’t have. The post The intent data playbook is breaking down appeared first on MarTech.

Digital video ad spend surges as AI and targeting reshape strategy

Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. The post Digital video ad spend surges as AI and targeting reshape strategy appeared first on MarTech.

Social video ad spending is set to outpace CTV in growth rate this year

IAB estimates suggest advertisers are chasing users as they watch more video on Facebook, YouTube, TikTok and Instagram.

Google Ads Launches New Tools For Mapping Incrementality

Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. The new interface helps marketers understand which data sets are impacting ad performance and lets them spot errors in campaign […] The post Google Ads Launches New Tools For Mapping Incrementality appeared first on AdExchanger.

SEO Strategist Avicena Fily A Kako: A New Era of Integrated Digital Literacy in Business, Finance, and AI

SEO Specialist Avicena Fily A Kako launches avicenafilyakako.com, a strategic hub merging AI innovation, dividend investing, and business growth strategies. As the global digital economy shifts toward a deeper integration of automated intelligence and strategic financial management, Avicena Fily A Kako, a seasoned SEO Specialist and digital architect, today announced the premiere of his centralized […]

Kaltura Open-Sources Suite of AI Agent Skills, Enabling Any AI Agent to Build Intelligent Rich-Media Digital Experiences

Production-validated skills teach AI coding agents to instantly build secure, compliant rich media applications – from avatar-guided portals to intelligent webinars – on Kaltura’s agentic digital experience platform Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced the open-source release of a suite of AI agent skills – structured, production-tested knowledge modules that enable AI coding agents such […]

FOXVISITS LTD Repositions as an AI-First Digital Marketing Agency for International Service Businesses

FOXVISITS LTD launches a strategic shift to align search visibility with the rise of AI-driven discovery across global markets. After eight years operating as a traditional agency, FOXVISITS LTD has announced its repositioning as an AI-first digital marketing agency, built specifically for service businesses operating across multiple locations and countries. The move reflects a broader […]

Meet SprySite: The Website Builder and Marketing Platform Redefining Small Business Websites

New All-in-One Platform Gives Small Businesses a Simple, Surprisingly Powerful Alternative to Complicated Website Builder Platforms and Expensive Marketing Agencies SprySite, a new all-in-one website builder and small business marketing platform, has officially launched with a clear mission: to give small businesses an affordable, simple, and genuinely useful online home – without the headaches, complexity, […]

New Jellyfish report introduces Generative Engine Marketing as a compass for brands

Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]

Oktopost brings B2B Social Execution into AI Workflows with first Claude Code skill Purpose-Built for B2B

Oktopost, the B2B social media management company, today announced the general availability of the Oktopost Claude Plugin, the first Claude Code skill purpose-built to operationalize B2B social media execution inside AI workflows. The plugin is immediately available on GitHub under the Apache-2.0 license to all Oktopost customers. Designed for marketing operations, social media, and revenue […]

Why American Family Insurance made a reality competition series for Hulu

CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.

Google: AI Makes Human Experience More Important For Content via @sejournal, @martinibuster

Google says AI's ability to surface common information makes human experience and subjective insights more valuable for content. The post Google: AI Makes Human Experience More Important For Content appeared first on Search Engine Journal.

Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future via @sejournal, @gregjarboe

Google celebrates AI search growth while industry insiders warn of widespread job displacement. The post Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future appeared first on Search Engine Journal.