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Oscar Mayer’s Wienie 500 and Ikea’s “Sleep Talk Reviews” are among the other winners at the Gerry Graf event.

This year’s Gen Zers to Watch list highlights 24 rising young professionals already making an outsized impact on the advertising and media industry.

Credit card companies are leveling up their perks in hopes of attracting young spenders. But is it a race to the bottom?

Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.

Points maxxing is for the spreadsheet warriors.

Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needs

Is underwriting a movie as effective as product placement?

The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.

NPR's new campaign flips its logo to defend the public’s right to stay curious.

Heineken made a documentary about 26 ordinary locals in Kilteely, Ireland, who bought their local pub to save it from ruin.

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different […] The post The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All appeared first on AdExchanger.

Social campaign by BBH includes lollipop with carbon composite shell, coated in silicon carbide, wrapped in aramid fibres and dipped in liquid rubber.

Campaign's journalists give their take on WPP's investor presentation and if chief executive Cindy Rose's plan will turn around the fate of the company.

Pitch process was managed by Ingenuity+.

Omnicom-backed creative agency BBDO revamps leadership as holding companies restructure and clients rethink agency relationships.

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the company first hinted at in late 2025 — that large language models would become the next frontier of its commerce media strategy. […]

Ads have arrived in ChatGPT. The Knot is one of the first brands to try them, and is figuring out the rules as it goes.

Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.

Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?

Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI. The post Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages appeared first on AdExchanger.

Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had some great ones, like this instant classic. Well, now we’re turning to you for a little help – and the winner […] The post Rev Up Those Brains! It’s Time For Another AdExchanger Comic Caption Contest appeared first on AdExchanger.

Google's landing page generator patent is limited to low conversion shopping pages, product feeds and advertising. The post Google AI Generated Landing Page Patent Is Limited To Shopping & Ads appeared first on Search Engine Journal.