News

SlashID Launches AI Identity Governance, the First Access Graph-Native Solution Built to Govern OAuth-Connected AI Apps, Agents, and MCP Servers

Purpose-built to extend SlashID’s Access Graph to every AI identity touching corporate data — from OAuth 2.0 app authorizations and MCP servers to cloud-hosted models and browser-based shadow AI — with policy-based controls and continuous segregation-of-duties enforcement SlashID, the platform that secures every identity, announced the launch of AI Identity Governance.  This represents the identity […]

LinkSquares Launches the First and Only All-Agentic CLM Platform, Automating Contract Management from Draft to Execution

New AI-native architecture transforms contract management by automating drafting, redlining and contract workflow in minutes, turning contracts into active drivers of business operations LinkSquares, the leading AI-powered contract lifecycle management (CLM) platform, announced the launch of its new AI-native CLM platform, designed to move organizations from a static system of record to a dynamic system of […]

Bluefish Launches AI Accuracy, Bringing Brand Verification to AI Channels for the First Time

The launch is a first-of-its-kind AI accuracy technology and enables a new brand-verified data pipeline between enterprise brands and AI channels — improving AI accuracy for consumers, AI providers and commercial brands. Bluefish, the Agentic Marketing Platform (AMP) for Fortune 500 brands, launched AI Accuracy — a first-of-its-kind capability that tracks whether AI channels are […]

Precisely Advances Agentic-Ready Data with a New AI Agent, Data Product Marketplace, and MCP-Enabled APIs

Latest Data Integrity Suite enhancements help organizations build, share, and use trusted data across AI-driven workflows and analytics Precisely, the global leader in data integrity, announced new capabilities in its Data Integrity Suite to help organizations build, share, and use Agentic-Ready Data, the highest quality data that is integrated, governed, and enriched for AI, automation, […]

DealerOn Unveils Sidekick, an AI-Powered Suite to Elevate Dealership Website Management & Performance

New intelligent tools enhance merchandising, engagement, and insights to help dealers compete in the Artificial Intelligence age DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, announced the launch of DealerOn Sidekick, an AI-powered suite of tools designed to elevate dealership website management and performance. Built as an intelligent layer, Sidekick works […]

Ping Identity and OLOID Bring Passwordless, Verified Trust to the Clinical Workforce

The cloud-delivered solution brings verified onboarding, passwordless Tap-and-Login, and secure recovery to reduce clinician friction and credential risk Ping Identity, a leader in securing digital identities for the world’s largest enterprises, announced a partnership with OLOID to deliver a passwordless, Verified Trust identity solution for the U.S. clinical healthcare workforce. As healthcare organizations face rising credential-based […]

Cannon Studio Develops Unified Platform for AI Video Creation and Workflow Management

Platform integrates generation, editing, asset management, and distribution tools to support structured AI content production Cannon Studio announced ongoing development of its AI-powered platform designed to support video creators, filmmakers, and digital teams working with artificial intelligence tools. The future of AI video is not random one-off clips. It is consistent worlds, better workflows, stronger […]

Adsterra Monetization Case Study: Google Discover Traffic Revenue

Insights into building a scalable model with Google Discover traffic and optimized ad placements by Adsterra publisher. A newly released case study explores how a digital publisher used trending news content, Google Discover traffic, and Adsterra monetization tools to generate nearly $7,000 in revenue over a short period. It outlines a practical approach to spotting emerging […]

AI Made Marketing Faster. It Also Made It Harder to Control.

Generative AI is accelerating creative production, but it’s also making performance harder to control. As more teams generate more assets, consistency drifts and optimization becomes less clear. The next phase of AI in marketing isn’t about speed … it’s about structure. For midsize marketing teams, generative AI has unlocked unprecedented speed. Campaigns that once took […] AI Made Marketing Faster. It Also Made It Harder to Control. first appeared on Street Fight.

Elon Musk to Pay $1.5 Million to Settle SEC Lawsuit Alleging He Failed to Disclose Twitter Share Purchases Ahead of Acquisition

Tech mogul Elon Musk, the world’s wealthiest individual with a net worth currently estimated at $659 billion, agreed to pay a $1.5 million civil penalty to settle an SEC lawsuit accusing him of failing to properly disclose stock he was amassing in Twitter in violation of securities laws. Musk consented to the settlement “without admitting […]

James Murdoch in ‘Advanced Talks’ With Vox Media to Buy New York Mag and Podcast Network: Report

James Murdoch, a media and tech investor who is the younger son of Rupert Murdoch, is reportedly in advanced negotiations to buy Vox Media-owned New York magazine and Vox’s podcast network. Murdoch’s Lupa Systems investment firm is in talks with Vox Media about a deal but it “could still fall apart,” the Wall Street Journal […]

Dropout CEO on Launching a ‘Game Changer’ Board Game, Plans for ‘Dimension 20’ Home Format and Digital Game Aspirations

Dropout launched its Kickstarter campaign for “Game Changer: Home Edition” Tuesday in its mission to bring the game show into fans’ homes. A challenging one for a show where the game is supposed to change every time. “So translating this to a home game was no small feat, such that we didn’t do it for […]

Toyota merges four distinct campaigns in EV push

From singing puppets to inspirational small business stories, the brand is attempting to cover as many bases as possible as EV sales increase.

Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans

Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.

GM marketing executive Norm de Greve is departing the automaker

The move comes six months after GM installed a new CMO, giving de Greve new duties.

Lay’s builds toward the World Cup with shopping stunt, giant Whatsapp group

“No Lay’s, No Game” platform from Slap Global returns as the PepsiCo brand rethinks its audience engagement.

Lay's - Epic Watch Party - 76s

Martech 2026: AI drives a major industry reset

Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built. The post Martech 2026: AI drives a major industry reset appeared first on MarTech.

HBO Max to Release ‘Harry Potter’ Podcast Revisiting All 8 Original Films — Running a Total of 16 Hours

HBO Max wants to charm viewers into watching (or rewatching) the original eight “Harry Potter” movies with a new podcast that digs deep into Warner Bros.’s cinematic Wizarding World. “Harry Potter: The Official Film Podcast” is set to debut May 19, with a special two‑episode launch about the first film, “Harry Potter and the Sorcerer’s […]

How To Test A New Bid Strategy In Google Ads

How PPC strategists can validate bid strategy changes using conversion value by time and CRM data instead of relying on surface-level metrics. The post How To Test A New Bid Strategy In Google Ads appeared first on Search Engine Journal.

Google Previews Meridian GeoX, Data Manager Measurement Updates via @sejournal, @MattGSouthern

Google previews Meridian GeoX, Meridian Studio, Data Manager updates, and visual Google tag setup ahead of Google Marketing Live. The post Google Previews Meridian GeoX, Data Manager Measurement Updates appeared first on Search Engine Journal.

AI Changed My Work. And Yours, Too via @sejournal, @Kevin_Indig

Advisor or builder? How agentic vibe coding is redefining what marketing and product work actually means. The post AI Changed My Work. And Yours, Too appeared first on Search Engine Journal.

Tombola campaign brings the street-party vibe

Meanwhile made the campaign.

U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB

New York, NY – May 5, 2026 – U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year – nearly 20% faster than the total ad market – according to IAB, the leading trade organization for the digital advertising ecosystem. Digital video comprises CTV (connected TV), online video, and social … Continued The post U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB appeared first on IAB.