5,899 articles covering the AdTech ecosystem
Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.
Stranger Things drops to second place.
AI rewards original insight, proprietary data and firsthand experience over length and polish. Here’s how content strategy must evolve. The post Why original thinking is your competitive advantage in the AI era appeared first on MarTech.
Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies. The post Automation is marketing’s fastest path to AI returns appeared first on MarTech.
IAB Tech Lab’s new CoMP framework aims to create standardized commercial terms for AI systems before they crawl or use publisher content. The post IAB Tech Lab proposes rules around AI content scraping appeared first on MarTech.
New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms. The post Google details how its on-Google checkout works appeared first on MarTech.
DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation. The post Dstillery Has A New Agentic AI Interface For Refining Audiences Faster appeared first on AdExchanger.
Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the social media-type engagement that occurs on its platforms – including shares, like, saves, bookmarks, comments, etc. – into a category called “engage-through attribution.” When, for example, […] The post Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It) appeared first on AdExchanger.
Google's Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster. The post Google’s Titans And MIRAS: Significant Advancement In Long-Context AI appeared first on Search Engine Journal.
Critical vulnerability in WordPress User Registration & Membership plugin enables unauthenticated attackers to obtain administrator role. The post WordPress User Registration & Membership Plugin Vulnerability appeared first on Search Engine Journal.
The marcomms M&A sector is undergoing a notable global rebound after two challenging years, driven by new private equity entrants and strategic acquisitions in technology and influencer infrastructure.
AI is reshaping how people think, choose and buy – and, in doing so, it’s elevating the importance of brand-building.
Meanwhile, Campaign Red lists the key creative wins reported globally last year.
Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.
Supermarket extends media planning and buying brief with EssenceMediacom.
Understanding anticipation, its value and what drives it, is not just interesting, but essential.
Agency was crowned after competitive pitch run by Formula E’s procurement team.
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
In today’s Digest we discuss the UK launching a consultation on a social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping growth. The post Digest: UK to Trial Social Media Ban on Under-16s; Google Patent Hints at AI-Generated Landing Pages appeared first on ExchangeWire.com.
FirstPartyCapital has announced the launch of a new corporate innovation model. The post FirstPartyCapital Announces Corporate Innovation Model to Facilitate Strategic Investment in Ad Tech appeared first on ExchangeWire.com.
A practical guide for creators to write effective brand pitch emails, with process steps, pro tips and follow-up best practices.
Reaction to Chris Kempczinski’s post underscores how quickly online audiences can reshape a corporate message.
Arianna Orpello, Geico’s CMO since January, has already signed a multiyear deal with basketball star Azzi Fudd.