5,899 articles covering the AdTech ecosystem
TBWA\MCR made the digital campaign.
Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.
Plenty has been written over the past year about publishers seeing declines in referrals from Google, as the search giant has upped the presence of its AI tools within Google Search. With Google's AI Overviews and AI Modes delivering direct answers to audience queries, many publishers are reporting that audiences are clicking through to their Read More
In this week's Week in Charts, Magnite on the impact of The Trade Desk's OpenPath, PubMatic leans into agentic campaigns, and Amazon overtakes DAZN in sports rights spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
Seedtag, the global Neuro-Contextual advertising company, announced today (3rd March, 2026) the appointment of Brendan McCarthy as chief marketing & communications officer. McCarthy will oversee Seedtag’s global marketing and communications strategy, supporting the company’s rapid international expansion while driving the [...] The post Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer appeared first on ExchangeWire.com.
Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the publication of Mark Loves Marketing: How to Share Big Ideas for Young Minds, a children’s book. Aimed at young readers, the book [...] The post Thrad CEO Andrea Tortella Launches Children’s Book “Mark Loves Marketing” to Inspire the Next Generation of Marketers appeared first on ExchangeWire.com.
Adform, the powerful and safe media buying platform built for game changers, announces the promotion of Dovilė Buinickaitė to senior vice president, people & culture. In her new role, Buinickaitė will lead the company’s global people strategy across all markets, [...] The post Adform Promotes Dovilė Buinickaitė to SVP, People & Culture, to Strengthen Organisational Capability appeared first on ExchangeWire.com.
The Publicis Conseil campaign reframes a brand deal as a reflective wellness journey.
BBH London promotes the brand’s easier-to-open wrappers by creating the opposite.
Zoom appointed PMG as its first global media agency of record after an internal review.
LOLA Madrid’s sequel to an award-winning campaign links calendar alerts with winter sun forecasts.
IHOP’s Mr. Fantasy meet-and-greet, K18’s attempt at breaking a Guinness World Record and social media’s outpouring of support for a baby monkey are some of this week’s creator economy headlines.
Versace promotes its new fragrance Crystal Emerald in a spot starring model Lila Moss.
LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.
Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.
CEO Chris Kempczinski’s bite is garnering more attention than the burger itself, which echoes a previous launch.