News
11,115 articles covering the AdTech ecosystem
Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners
This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal […]
OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
MIAMI BEACH, Fla. — At the Possible conference, where optimism flows as freely as rosé and every panel promises to reinvent advertising by Tuesday, Tim Vanderhook, co-founder and chief executive of Viant Technology, delivered a reality check. Some of your TV ads aren’t just underperforming. They are performing to absolutely no one. “We see 20 [...]
3 takeaways from Albertsons’ annual report
The grocer has become more reliant on pharmacy to drive its overall sales, while e-commerce sales growth has slowed and private label has rebounded.
Beyond Yellow Tags: How grocers are evolving from traditional discount strategies
In this four-part series, Grocery Dive examined how retailers are changing their pricing and promotional strategies to meet new consumer demands around value.
Publix Executive Chairman Todd Jones to retire
Jones, who has worked for the Florida-based grocer since 1980, will remain with the company as chairman of the board.
Carter’s chief marketer on pairing heritage with progress
The first creative under Global Chief Marketing Officer Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”
Mattel CEO: ‘Consumers are buying toys’
Ynon Kreiz said that the toy industry is healthy and the company is continuing to see demand.
Victoria’s Secret & Co. faces off with activist investor, again
BBRC wants shareholders to vote against reelecting two directors on the retailer’s board — a move that comes a few weeks before Victoria’s Secret’s poison pill expires.
Gap co-founder Doris Fisher dies at 94
Fisher and her husband Donald founded the company in 1969. The first Gap store opened in San Francisco and only sold men’s jeans and music.
Yellow.ai Launches Nexus Vox: The First Enterprise Voice AI That Can Clone Any Brand’s Voice and Deploy It Across 500+ Languages in Under a Second
The first enterprise voice AI built as one system, eliminating the multi-vendor complexity, latency tax, and language ceilings that have held enterprise voice automation back for a decade. Global enterprises answer billions of customer calls a year. Almost all of them run through complex stitched-together architecture. One vendor handles speech recognition. Another handles voice synthesis. […]
DealerOn Launches OnPrompt to Help Dealerships Compete in the age of AI Search
New platform gives dealers visibility into how their business appears across AI-powered search experiences, helping them identify sentiment, competitive positioning, and content gaps DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, announced the launch of DealerOn OnPrompt, an AI search visibility platform built for automotive dealerships. Search remains one of the most important ways […]
SlashID Launches AI Identity Governance, the First Access Graph-Native Solution Built to Govern OAuth-Connected AI Apps, Agents, and MCP Servers
Purpose-built to extend SlashID’s Access Graph to every AI identity touching corporate data — from OAuth 2.0 app authorizations and MCP servers to cloud-hosted models and browser-based shadow AI — with policy-based controls and continuous segregation-of-duties enforcement SlashID, the platform that secures every identity, announced the launch of AI Identity Governance. This represents the identity […]
LinkSquares Launches the First and Only All-Agentic CLM Platform, Automating Contract Management from Draft to Execution
New AI-native architecture transforms contract management by automating drafting, redlining and contract workflow in minutes, turning contracts into active drivers of business operations LinkSquares, the leading AI-powered contract lifecycle management (CLM) platform, announced the launch of its new AI-native CLM platform, designed to move organizations from a static system of record to a dynamic system of […]
Bluefish Launches AI Accuracy, Bringing Brand Verification to AI Channels for the First Time
The launch is a first-of-its-kind AI accuracy technology and enables a new brand-verified data pipeline between enterprise brands and AI channels — improving AI accuracy for consumers, AI providers and commercial brands. Bluefish, the Agentic Marketing Platform (AMP) for Fortune 500 brands, launched AI Accuracy — a first-of-its-kind capability that tracks whether AI channels are […]
Precisely Advances Agentic-Ready Data with a New AI Agent, Data Product Marketplace, and MCP-Enabled APIs
Latest Data Integrity Suite enhancements help organizations build, share, and use trusted data across AI-driven workflows and analytics Precisely, the global leader in data integrity, announced new capabilities in its Data Integrity Suite to help organizations build, share, and use Agentic-Ready Data, the highest quality data that is integrated, governed, and enriched for AI, automation, […]
DealerOn Unveils Sidekick, an AI-Powered Suite to Elevate Dealership Website Management & Performance
New intelligent tools enhance merchandising, engagement, and insights to help dealers compete in the Artificial Intelligence age DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, announced the launch of DealerOn Sidekick, an AI-powered suite of tools designed to elevate dealership website management and performance. Built as an intelligent layer, Sidekick works […]
Ping Identity and OLOID Bring Passwordless, Verified Trust to the Clinical Workforce
The cloud-delivered solution brings verified onboarding, passwordless Tap-and-Login, and secure recovery to reduce clinician friction and credential risk Ping Identity, a leader in securing digital identities for the world’s largest enterprises, announced a partnership with OLOID to deliver a passwordless, Verified Trust identity solution for the U.S. clinical healthcare workforce. As healthcare organizations face rising credential-based […]
Cannon Studio Develops Unified Platform for AI Video Creation and Workflow Management
Platform integrates generation, editing, asset management, and distribution tools to support structured AI content production Cannon Studio announced ongoing development of its AI-powered platform designed to support video creators, filmmakers, and digital teams working with artificial intelligence tools. The future of AI video is not random one-off clips. It is consistent worlds, better workflows, stronger […]
Adsterra Monetization Case Study: Google Discover Traffic Revenue
Insights into building a scalable model with Google Discover traffic and optimized ad placements by Adsterra publisher. A newly released case study explores how a digital publisher used trending news content, Google Discover traffic, and Adsterra monetization tools to generate nearly $7,000 in revenue over a short period. It outlines a practical approach to spotting emerging […]
AI Made Marketing Faster. It Also Made It Harder to Control.
Generative AI is accelerating creative production, but it’s also making performance harder to control. As more teams generate more assets, consistency drifts and optimization becomes less clear. The next phase of AI in marketing isn’t about speed … it’s about structure. For midsize marketing teams, generative AI has unlocked unprecedented speed. Campaigns that once took […] AI Made Marketing Faster. It Also Made It Harder to Control. first appeared on Street Fight.
Elon Musk to Pay $1.5 Million to Settle SEC Lawsuit Alleging He Failed to Disclose Twitter Share Purchases Ahead of Acquisition
Tech mogul Elon Musk, the world’s wealthiest individual with a net worth currently estimated at $659 billion, agreed to pay a $1.5 million civil penalty to settle an SEC lawsuit accusing him of failing to properly disclose stock he was amassing in Twitter in violation of securities laws. Musk consented to the settlement “without admitting […]
James Murdoch in ‘Advanced Talks’ With Vox Media to Buy New York Mag and Podcast Network: Report
James Murdoch, a media and tech investor who is the younger son of Rupert Murdoch, is reportedly in advanced negotiations to buy Vox Media-owned New York magazine and Vox’s podcast network. Murdoch’s Lupa Systems investment firm is in talks with Vox Media about a deal but it “could still fall apart,” the Wall Street Journal […]
Dropout CEO on Launching a ‘Game Changer’ Board Game, Plans for ‘Dimension 20’ Home Format and Digital Game Aspirations
Dropout launched its Kickstarter campaign for “Game Changer: Home Edition” Tuesday in its mission to bring the game show into fans’ homes. A challenging one for a show where the game is supposed to change every time. “So translating this to a home game was no small feat, such that we didn’t do it for […]