News
20,533 articles covering the AdTech ecosystem
Box Office Surges - What About Movie Theater Tickets?
From Jan. 1-Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in 2019, before the COVID-19 pandemic.
Netflix's 'Grand Theft Auto' Promo Pulls High Subscription Sign-ups
In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offered during a 6-hour exclusive time period on its launch day - Aug. 27.
Tomorrow's Consumers Can Scroll, But Can They Read The Offer?
Average academic performance across developed economies hit its lowest recorded level in science, reading and mathematics.
VidCon Is Leaving Anaheim After Creator Convention Combines With LIONS, Parent of Cannes Lions
VidCon’s flagship event for digital creators and their fans is leaving its Anaheim home after 16 years in Southern California. LIONS, the company that produces the Cannes Lions advertising and marketing festival in France, announced that it is merging VidCon with its creator-focused events in North America to create VidCon x LIONS Creators. Both LIONS […]
It Was There A Minute Ago via @sejournal, @pedrodias
A model can know the right answer and still defer to a wrong tool result. What does that mean for your visibility report? The post It Was There A Minute Ago appeared first on Search Engine Journal.
The Monoculture Is Dead. It’s Time for the Rise of Niche
Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all at once.
Why Brands Need Every Location to Be Agent Ready
Agentic commerce, or the process of AI agents helping users research, compare, and, increasingly, complete local purchases, has moved from concept to reality. For a single-location business, getting ready for this means cleaning up one website, one set of listings, one menu, one booking system, to make sure their customer journey works equally well for […] Why Brands Need Every Location to Be Agent Ready first appeared on Street Fight.
‘Go Vacation on Location’ with Hollywood Location Managers in New Expedia Video Series (EXCLUSIVE)
The Los Angeles Tourism & Convention Board is launching a new movie-tourism video series, “Go Vacation on Location” in partnership with Expedia to spotlight the city’s most visitor-friendly filming locations. Hosted by real Hollywood location managers, the videos will show tourists and film fans around Los Angeles. “Location scouts and managers are among the most […]
Why the Fields Good Business Plan Is Anything But Cookie-Cutter
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch.
Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist
"Asstra" was developed in four days by Frank Cartagena's OK Future.
FTC Takes Action to Prevent Anticompetitive Arrangement in Beretta, Ruger Deal
FTC continues crackdown on competitors sharing company directors in violation of Section 8 of the Clayton Act The Federal Trade Commission took action to resolve antitrust concerns arising from a stock purchase agreement between two of the largest firearm manufacturers, Beretta Holding S.A. (Beretta) and Sturm, Ruger & Co. Inc. (Ruger), by accepting a proposed consent order that prevents anticompetitive entanglements between the two companies. View Press Release
Stream, green?
Streaming isn’t cruise or cargo shipping, but that doesn’t mean it doesn’t have a carbon footprint. It may tread relatively lightly, but its footprint is growing geographically and demographically. And streaming is yet another example where the ‘developed world’ takes all the benefit, while the global south – still mainly served by energy efficient FTA […]
Horizon Media integrates Roku TV data
Horizon Media and Roku have announced that advertisers will now be able to leverage Roku TV data in HorizonOS’ Blu marketing intelligence platform. As a HorizonOS partner, Roku is bringing its TV data into Blu, expanding the platform’s ability to connect viewing insights with cross-channel planning, activation and optimisation. The partnership reflects the continued acceleration […]
Speakers announced for NDA’s fourth Media Pride lunch
NDA has anounced the first […] The post Speakers announced for NDA’s fourth Media Pride lunch appeared first on New Digital Age.
AI Availability: the new brand growth challenge for marketers
As AI systems influence discovery and consideration, AI availability increasingly becomes part of brand equity, says Jon Arthurs of Toluna... The post AI Availability: the new brand growth challenge for marketers appeared first on New Digital Age.
Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
Allbirds’ IP owner snaps up Nasty Gal for $16M
Plans are to expand globally via licensing deals and partnerships. WSG Brands also acquired streetwear company Von Dutch two years ago.
RWS launches Tridion agentic platform, bringing governed AI agents into enterprise content workflows
Tridion Agent and Tridion Connect now in public preview, enabling enterprises to build, deploy and orchestrate AI agents within governed content workflows RWS, a global AI solutions company, announced the public preview of its Tridion agentic platform, giving regulated enterprises a governed way to build and run AI agents across their content lifecycle. The platform […]
pdfFiller Launches New PDF Cropping Feature for Faster & Cleaner Document Editing
New crop tool in pdfFiller helps managers, agents, and teams boost their productivity through simplified everyday document management pdfFiller, a comprehensive document management platform by airSlate, Inc., is announcing the launch of its new PDF cropping feature, thus providing PDF editor users with a fast and simple way to trim, resize, and clean up PDF […]
Entrinsik Launches Informer Apps, Giving Organizations a Governed Path from Trusted Data to AI-Powered Action
Informer Apps helps organizations turn business challenges into purpose-built solutions grounded in trusted, governed data Entrinsik announced the launch of Informer Apps and Informer GO, giving organizations new ways to rapidly build business applications within a governed environment. Informer can honor existing data governance, security and access controls or provide the foundation organizations need to […]
Syntax Introduces Maintenance Cost Budgeting for Mining, Giving Operators Forward-Looking Control Over Maintenance Spend
Co-innovated with SAP, the solution brings greater visibility, automation, and predictability to mining finance and maintenance teams Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, announced the launch of Syntax Maintenance Cost Budgeting, a mining-focused solution that helps finance and maintenance teams improve visibility into maintenance spend across sites, cost […]
Coach channels music into fall campaign with Spotify integration, bus tour
A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now via @sejournal, @gregjarboe
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter. The post MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now appeared first on Search Engine Journal.
Google Search Profiles Now Available At 10,000 Followers via @sejournal, @MattGSouthern
Google lowers Search profile eligibility to 10,000 followers for U.S. websites and creators, with new account tools and updated article displays. The post Google Search Profiles Now Available At 10,000 Followers appeared first on Search Engine Journal.