News
20,533 articles covering the AdTech ecosystem
Bravo Fan Fest Is Turning Brands Into Bravolebrities
Brand partners are set to be stars at Bravo Fan Fest 2026.
AI-R Studio Wins Higgsfield’s AI Adathon Competition
The winner was presented on stage at Brandweek 2026
Reese Witherspoon’s Draper James and Levain Cookies on Building Beyond Their Founders
The two CEOs discuss how to keep innovating without losing what made them famous.
HubSpot rebuilds its platform around AI agents
A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they need. The post HubSpot rebuilds its platform around AI agents appeared first on MarTech.
How the retail crime bill could bolster ICE
Concerns are mounting that organized retail crime-fighting legislation, which passed the U.S. House and is now before the Senate, could drag retailers into mass deportations that have little to do with theft.
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
Ahead of the Holiday Season, Shoppers Show AI Caution
However, there’s still confidence in AI for order tracking and shipping updates, according to new research.
OpenText, Cohere Partner to Combine Trusted Data with Agentic AI
Partnership combines OpenText’s trusted data and context with Cohere’s North platform and models to help organizations build, connect, and orchestrate agentic AI from pilot to production OpenText Corporation, a global leader in data management and context for enterprise AI, and Cohere, the world’s leading sovereign AI company, announced a strategic partnership at the ALL IN […]
Marvin Launches Live Intercept, Bringing Voice-to-Voice AI-Moderated Research Inside the Digital Customer Experience
The new product captures in-the-moment feedback inside products and websites and connects it with a company’s existing customer knowledge. Marvin, the customer insights platform used by hundreds of Fortune 500 companies, today launched Live Intercept, a new product in its suite of automated customer research tools. Live Intercept conducts AI-moderated interviews directly inside digital products […]
How To Detect Affiliate Brand Bidding And Hidden Revenue Leakage
Strong affiliate numbers can hide brand bidding. Learn how to define violations, build a search test list, capture ad evidence, and match it to partners. The post How To Detect Affiliate Brand Bidding And Hidden Revenue Leakage appeared first on Search Engine Journal.
UK nonprofit takes on AI hiring decisions in ‘Reject the Rejections’ campaign
A film from Worth Your While and director Amara Abbas explores the human impact of software-driven hiring decisions.
Coffee mate provokes ludicrous dancing in creamer’s wacky new campaign
Leo New York and director Guy Shelmerdine turn the brand’s 30-plus flavors into a musical starring animated creamer bottles.
After 15 Years of Pro, Politico Finally Launches a Second Subscription
Priced at roughly $1,000 a year, Decoded is a fraction of the cost but has a similar strategy.
How Crocs Became One of TikTok Shop’s Top Sellers
Crocs chief brand officer Terence Reilly demonstrated the brand's 'audacious' social strategy live at Brandweek.
Companies are measuring AI against the wrong goal
AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for customers. The post Companies are measuring AI against the wrong goal appeared first on MarTech.
IAB Tech Lab proposes new rules for programmatic
The proposed practices aim to give buyers and sellers clearer rules for using existing standards and reducing friction in programmatic transactions. The post IAB Tech Lab proposes new rules for programmatic appeared first on MarTech.
The problem with AI doing exactly what you ask
AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness. The post The problem with AI doing exactly what you ask appeared first on MarTech.
Does anyone understand the CDP market anymore?
The CDP space re-invented itself in the past three years through AI agents and M&A. BlueConic CEO Melissa Murray Bailey helps us sort it out. The post Does anyone understand the CDP market anymore? appeared first on MarTech.
Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means for Advertisers
Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform. The duo asserts that this is more than just another data integration. It’s a joint product roadmap to tackle the persistent challenges in streaming TV ad buying. The post Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means for Advertisers appeared first on AdExchanger.
EE TV rolls out discounted Entertainment package
EE and BT have announced a refresh to the EE TV line-up, introducing Entertainment, a new lower-priced package. In addition, Sport TV packages for BT Broadband customers will now include HD as standard. The new Entertainment package combines Netflix Standard with Ads and NOW Entertainment, which includes unmissable Sky Originals, exclusive US shows, and returning […]
Ziggo names leadership team
Ziggo Group, Liberty Global’s newly established Benelux connectivity company bringing together its interests in VodafoneZiggo and Telenet, has announced its leadership team as it begins operations and prepares for its intended listing on Euronext Amsterdam in mid-2027. Stephen van Rooyen, who continues as CEO of VodafoneZiggo, will lead Ziggo Group and John Porter will continue […]
Q&A: ‘Confessions of a CMO’ host Dominic Leung on the “absurdity and pressure” of the modern CMO role
Dominic Leung is Executive Director of Strategy & Transformation at Monigle, a brand experience agency based in Denver and New York. Leung also leads Confessions of a CMO, where he has candid conversations with senior marketing leaders about the challenges they’re navigating right now... The post Q&A: ‘Confessions of a CMO’ host Dominic Leung on the “absurdity and pressure” of the modern CMO role appeared first on New Digital Age.
Target debuts style-focused apparel for store associates
In a move aimed at expanding its merchandising authority beyond customers, the new drop leveraged the retailer's renewed partnership with Isaac Mizrahi.
Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?
LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?