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11,216 articles covering the AdTech ecosystem
“The Intersection of Insight, Innovation, and Measurable Impact”: Banke’s Natasha Chandnani on a Winning Entry for The Wires
In the lead up to this year’s Wires awards, we caught up with Natasha Chandnani, Head of Brand and Marketing at Banke. As a judge for the upcoming awards, she shares what she’s most excited about and what she believes [...] The post “The Intersection of Insight, Innovation, and Measurable Impact”: Banke’s Natasha Chandnani on a Winning Entry for The Wires appeared first on ExchangeWire.com.
Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI venture; Musk Settles Twitter Lawsuit Paying $1.5m
In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC [...] The post Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI venture; Musk Settles Twitter Lawsuit Paying $1.5m appeared first on ExchangeWire.com.
The third parties shaping your brand in AI search
AI answers are shaped by sources beyond your site. Understand which platforms matter and how to ensure your brand shows up accurately. The post The third parties shaping your brand in AI search appeared first on MarTech.
Preciso launches Ultima Ads app for Shopify
Solution enables Shopify merchants to drive highly-qualified traffic to their sites from within their Shopify dashboard Preciso has launched Ultima Ads for Advertisers, the company’s latest DSP solution, integrated as an app in eCommerce platform, Shopify. Ultima Ads for Advertisers is the first native ads app plugin for Shopify that focuses on a merchant’s advertising […]
“Lazy” brands are fuelling “insane” prices for creators
Some creators are still quoting “absolutely wild” prices to work with them, and “lazy” brands are enabling the trend, NatWest’s head of content marketing and distribution told the Influencer360 conference.
McDonald’s UK & Ireland appoints Tim Kenward as CMO
Kenward has been promoted from senior marketing director, international operated markets business unit.
Women’s Super League Football reviews media account
Creativebrief is assisting with the process.
Vodafone media lead departs following Three merger
Daniel Mogridge leaves the brand after eight years.
Duncan Painter quits Omnicom for tech CEO role
Chief executive of Omni leaves less than three years after sale of Flywheel.
Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™
Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube. SilverScreen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers and their agency partners to identify and activate TV-like YouTube inventory with [...] The post Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™ appeared first on ExchangeWire.com.
A Genesis ride is plushie nirvana in whimsical spot for the GV70
Innocean USA’s new ad uses puppetry to charmingly highlight the emotion of driving.
VML’s Tom Murphy on the illogical leaps that make breakthrough work
VML’s North American chief creative officer on banishing despair and the value of specificity.
How RPA won Yuengling—behind the agency’s first big campaign for the beer brand
A stagnating beer market has pushed Yuengling to more clearly define what it stands for.
The 2026 Creative 100: Brand Innovators Winning With Playful Moments
This is supposed to be fun!
The 2026 Creative 100: Artists & Makers Defining Their Genres
From New York's artistic First Lady to a graphic novelist chronicling the war in Gaza and Lily Allen's soul-baring concert tour.
The 2026 Creative 100: Agency Leaders Reclaiming the Narrative
These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds.
The 2026 Creative 100: Directors Taking Genre Films to the Mainstream
No topic was too niche or intimate for these avant garde filmmakers.
The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Win
Steeped in culture with the bottom line always in sight.
The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas
These creatives are culturally savvy and work at the speed of trends.
Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales
CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.
The Creative 100 Hall of Fame: The Advertising Leaders We Admire (and Envy)
These trendsetters and changemakers are the gold standard.
The 2026 Creative 100 Changing the Culture Game
The creators, executives, influencers, and agency leaders shaping pop culture right now.
Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data
The tie-up aims to simplify TV buying with first-party audiences.
Manscaped’s Whole‑Body Media Strategy
Helping win a presidential election and running marketing for a ball trimmer brand have more in common than you’d think – at least if you’re Marcelo Kertész. Kertész, this week’s guest on AdExchanger Talks, is the CMO of Manscaped, which is repositioning itself from a below-the-belt grooming brand to a whole-body grooming platform – or, […] The post Manscaped’s Whole‑Body Media Strategy appeared first on AdExchanger.