News

Conquering BeautyTok: Standing Out In An Overcrowded Market

Roblox, The New Social Media Platform

Platforms such as Roblox have quickly become a dominant social space for Gen Z and Gen Alpha, with users spending more time here daily than on any other social platform (more than TikTok and Youtube combined), it is becoming a cultural force that brands cannot overlook in their communication strategy

Making The Most Of The Subscription Model & Owning Your Community

Your Affiliate Programme Is Already Your AI Visibility Strategy.

Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You might expect the answers to be negative or worrying, but what I’m actually seeing is the opposite.

Listrak Launches Listrak Studio, Turning Figma Designs into Ready-to-Send Emails in Minutes

New plugin for Figma eliminates hours of manual email production, helping retailers launch campaigns faster. Listrak, the cross-channel personalization platform, debuted Listrak Studio, which turns Figma designs into ready-to-send emails in minutes. With Listrak Studio, teams can design emails in Figma and transfer those designs directly into Listrak’s platform, dramatically reducing production time and eliminating the […]

Solidroad and Customer Intelligence Platform Unwrap Partner to Turn Insight Into Action

The new partnership pairs Solidroad’s training for human and AI support agents with Unwrap’s quality assurance capabilities Solidroad, the AI platform that trains and improves human and AI customer support agents, announced a partnership with Unwrap, an AI-powered customer intelligence platform. The partnership addresses a common gap for support teams: customer conversations reveal where the […]

Zeotap launches Open CDP: the first fully composable CDP that runs on open-source compute and the customer’s own lakehouse — sovereign by design

European enterprises can now run their full customer data platform on open Apache Spark and open Iceberg tables in their own jurisdiction, with no proprietary warehouse underneath Zeotap announced Open CDP, a new way to deploy its composable Customer Data Platform (CDP) that runs entirely on open-source compute over the customer’s own lakehouse. The offering […]

Political Bias Grows as the Adoption of Chinese AI Models Accelerates, New Benchmark Reveals

LatticeFlow AI introduces the first independent framework to measure political bias in AI models, providing the technical evidence to assess and mitigate this growing risk Political bias has intensified as Chinese AI models become more capable, according to a new independent benchmark of leading Chinese and Western LLMs released today by LatticeFlow AI, a Swiss […]

Sonos’ brand repositioning trades specs for vibes in hunt for comeback

A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.

Ex-Googler Jeff Dean Explains Design Choices Behind Gemini via @sejournal, @martinibuster

Ex-Googler Jeff Dean shares insights from Gemini's development and the approach he uses to discover promising new ideas. The post Ex-Googler Jeff Dean Explains Design Choices Behind Gemini appeared first on Search Engine Journal.

Beyond Content Parity: Building A Validated Content Workflow For AI Search via @sejournal, @billhunt

Build a validated content workflow for AI search by identifying decision gaps, acquiring original knowledge, and proving claims before publishing. The post Beyond Content Parity: Building A Validated Content Workflow For AI Search appeared first on Search Engine Journal.

Pay-TV Subscriptions Are on the Rise in Germany Finds VAUNET Report

Cord-cutting has long been the prevailing narrative across the TV landscape, but certain European markets appear to be less affected by the trend than the US. In Germany, pay-TV subscriptions are actually on the rise, according to a new report from German trade body VAUNET, even as pay-TV revenues continue to decline. The report, 'Pay-TV Read More

Brand Metrics Reveals Its Biggest Platform Investment Yet

Brand lift measurement specialist Brand Metrics is today (16th September, 2026) revealing the most significant period of platform investment in the company's history: the work has been underway for months and includes a rebuilt data collection infrastructure that has already [...] The post Brand Metrics Reveals Its Biggest Platform Investment Yet appeared first on ExchangeWire.com.

Closing The Gap Between The Brief And The Buy

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research, audience building, supply vetting and deal setup. Much of that time goes toward assembling evidence and moving information between functions rather than making […] The post Closing The Gap Between The Brief And The Buy appeared first on AdExchanger.

Data: Vivant was Asia’s most watched streaming title in August

ampd Analytics, the streaming measurement and analytics platform of Media Partners Asia (MPA), has released its ampd Vision insight, Vivant: A TV Broadcast Hit, Streamed. In August, Vivant, the TBS Sunday Theater drama that launched its second season the month before, became the most watched title across APAC excluding China and India, the first Japanese […]

Rocket Lab fully funds Iridium deal

Rocket Lab was awarded ‘Best M&A’ at the Novaspace World Space Business Week in Paris on September 15th in recognition of its acquisition of satellite operator Iridium. The deal will close in mid-2027 once the usual regulatory approvals have been met. But Rocket Lab has also announced that it has fully funded its Iridium acquisition. […]

Open Cosmos raises €300m

The UK’s National Security Strategic Investment Fund has provided £300 million (€350.2m) in funding to Oxford-based Open Cosmos, which manufactures low Earth orbit (LEO) satellites that deliver information to government. Rafel Jorda Siquier, the founder and chief executive, said space infrastructure was “becoming as critical as energy, digital networks and transport”. The fresh cash will […]

ProSiebenSat.1 names Heisserer as CFO

The Supervisory Board of ProSiebenSat.1 Media has appointed Ingrid Heisserer as new Group Chief Financial Officer (CFO), effective February 1st 2027. She succeeds Bob Rajan, who has served as Interim Group CFO since October 21, 2025, and will continue in this role until Heisserer assumes her new position. Heisserer brings more than 20 years of […]

SpaceX CFO hits back at US telcos

AT&T boss John Stankey recently said that traditional carriers already handle 98 per cent of US network traffic, and satellites were only needed for the ‘missing’ 2 per cent. However, SpaceX CFO Bret Johnsen has hit back at the three main US carriers and said the wireless industry “just hasn’t innovated for decades.” “The service […]

ITV Reality reaching over 8m viewers per month

ITV reports that its reality content has generated over 450 million streams throughout 2026, fuelled by a strong performance from popular formats including Love Island, Big Brother and The Only Way Is Essex. Reaching over 8 million viewers per month, ITV Reality is now the second biggest genre on ITVX. Love Island continues to dominate […]

Five-service streaming bundle launches on Prime Video US

A five-service streaming bundle combining AMC+, BritBox, MGM+, PBS Masterpiece and Starz has gone live on Prime Video in the US. Customers can access the bundle for $29.99 (€25.98) per month, offering a savings of nearly 39 per cent compared to subscribing to each service individually. This marks the first time the five streaming services […]

Disney+ signs NHL deal for Sweden, Finland

Disney+ and the National Hockey League (NHL) have announced a new five-year agreement that will bring the US hockey league to Disney+ subscribers in Sweden and Finland starting with the 2026/27 season. The NHL games included in the deal will stream live via ESPN on Disney+, the dedicated ESPN offering that gives access to live […]

Jack Angel Barwick of Orison Screens: “It’s time that London had a properly integrated geo-targeted screen in the back of a cab”

A new UK company, Orison Screens, is preparing to launch a digital advertising network integrated into London black cabs later this year... The post Jack Angel Barwick of Orison Screens: “It’s time that London had a properly integrated geo-targeted screen in the back of a cab”  appeared first on New Digital Age.

AB Tasty and VWO unite as Wingify to launch Agentic Experience Optimisation platform

New platform brings experimentation, personalisation, customer insights and engagement together through a shared data foundation and embedded AI engine VWO and AB Tasty have unveiled Wingify, bringing the two businesses together under a single global brand alongside the launch of a new digital experience optimisation platform following their merger earlier this year. The new Wingify platform combines […]