News
11,216 articles covering the AdTech ecosystem
Studio 1119 Launches Two AI-Powered E-Commerce Applications, Expanding to Major Platforms by End of Q2
Studio 1119, Inc., a Worcester, MA-based developer of purpose-built AI applications for small and mid-sized businesses, today announced the launches of two products now available on the BigCommerce App Marketplace: CataSEO (www.cataseo.ai), an AI-powered SEO and Generative Engine Optimization (GEO) tool that helps e-commerce operators get discovered on Google and AI-driven platforms like ChatGPT, Perplexity, […]
Shout Digital Launches AI-Driven Content Gap Tool to Boost Client Visibility in Search and AI Results
Shout Digital unveils an AI-powered content gap tool to uncover opportunities, improve SEO, and boost visibility across search and AI-driven results. Relying on traditional SEO audits can cost more than ROI for brands; it can also leave gaps and missed opportunities in their content strategy. Melbourne based digital agency Shout Digital has launched a brand new […]
Corvic AI Now Transactable on AWS Marketplace, Expanding Access to Its Intelligence Composition Platform and V3 Release
Corvic AI, the company building the Intelligence Composition Platform (IC Platform) — the logic layer connecting enterprise data to production AI — today announced that its SaaS platform is now transactable via AWS Marketplace, enabling enterprises to seamlessly procure and deploy Corvic within their existing AWS environments. The listing also expands access to Corvic’s latest […]
Rattle Tech Launches Betterserv.ai to Transform Citizen and Customer Engagement with AI-Powered Chatbots
AI-powered chatbot delivering 24/7 support, faster responses, and actionable insights for governments, schools, and businesses. Rattle Tech, a leading provider of AI-driven and cloud-based solutions, today announced the launch of Betterserv.ai, a ChatGPT-powered chatbot platform designed to help organizations deliver faster, smarter, and more efficient customer and citizen engagement. Betterserv.ai enables government agencies, school districts, […]
MarTech Interview With Jay H. Lee, Chief Marketing and Growth Officer @ Five9
Will marketing operations eventually turn into AI Operations? Jay H. Lee, Chief Marketing and Growth Officer at Five9 shares his perspective in this martech catch-up: __________ What’s the best part of being a modern-day SaaS CMO? The best part of being a CMO in SaaS is the compounding nature of work. Unlike more static business […]
Paymentus Launches AI-Native Service Commerce, Transforming Bills into Intelligent Experiences that Enable End-to-End Service Relationships and Payments
Paymentus, a leader in secure billing, payment, and customer experience innovation, announced patented Billeo™ and BillWallet®, and additional patented technologies designed to transform bills, invoices, and statements into intelligent, interactive experiences designed to help consumers understand, manage, and pay with ease—establishing a new category: AI-native Service Commerce. Built for the modern service economy, these innovations […]
It's time to stop talking about “brand” and “creativity”
Ad agencies have been their own worst enemies when it comes to diminishing the industry's importance.
Is adland at the dawn of the post-holding company era?
OUT NOW: Campaign Red’s latest market report “The Great Reboot”
Principal Trading is “Muddying the Cost” of Media
Independent agency the7stars has taken the decision to never use principal media, ruling out the controversial yet growing trading model for the benefit of its clients. "The client has the benefit of full transparency in terms of where the money is being spent, how much money is being spent, and full audit rights," says Jenny Read More
Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing) via @sejournal, @jeffrey_coyle
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s? The gap between appearing in an AI answer and being retrieved by an AI system is where the actual AI search strategy lives. This article breaks down that AI search strategy process: How AI search systems retrieve and select content. Why eligibility alone doesn’t win. How to […] The post Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing) appeared first on Search Engine Journal.
The Guardian revisits 1986 "Points of view" spot for global brand platform
Lucky Generals created the campaign.
What do the ITV, Warner Bros and Telegraph deals mean for advertisers?
The Campaign Podcast discusses how the major media mergers could alter the ad landscape.
A “Pay-For-Performance” Ad Industry? Brands And Agencies Will Need A Referee
The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s largest ad agency talks about changing its revenue model – and trots out a real-world client example to back it up – people pay attention. In […] The post A “Pay-For-Performance” Ad Industry? Brands And Agencies Will Need A Referee appeared first on AdExchanger.
WTF are brand health metrics?
Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows
Ad tech companies seek to redefine themselves as Yahoo's StationOne integration advances interoperability push.
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.
Some micro influencers find promising security in brand ownership over sponsorships
Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.
How State Health Insurance Uses Ad Tracking; TikTok And Alcohol, Together At Last
Nineteen of America’s 20 state-run health insurance exchanges use advertising trackers from platforms. Plus: The booze brands are coming to TikTok. The post How State Health Insurance Uses Ad Tracking; TikTok And Alcohol, Together At Last appeared first on AdExchanger.
Google On Keyword Fragmentation And User Needs In AI Search via @sejournal, @martinibuster
Google's Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO. The post Google On Keyword Fragmentation And User Needs In AI Search appeared first on Search Engine Journal.
Google On AI Search & Why Browsy Queries Favor Full SERPs via @sejournal, @martinibuster
Google's Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results The post Google On AI Search & Why Browsy Queries Favor Full SERPs appeared first on Search Engine Journal.
Anchor gets "absolutely buttered" in first work by Havas London
Havas London won the creative account last year.
Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs
Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3. The post Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs appeared first on AdExchanger.
The FTC Bars Kochava From Selling Sensitive Data Without Consent
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement. On Monday, the FTC filed a proposed order in the US District Court for the District of Idaho that would bar Kochava and its data‑broker subsidiary, Collective Data […] The post The FTC Bars Kochava From Selling Sensitive Data Without Consent appeared first on AdExchanger.