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PepsiCo global marketing effectiveness lead argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
Work was made by BBC Creative and BBC Scotland Brand.
Navigating restrictions is a creative challenge, but it can also be a moral one.
In this week's Week in Review: Paramount is set to acquire Warner Bros. Discovery after Netflix drops its bid, the Premier League announces plans for a streaming service in Singapore, and ad tech companies report continued CTV growth. Top Stories Netflix Drops WBD Bid, Paving Way for Paramount Takeover Netflix has walked away from its Read More
Every vendor says they do real-time updates; here's a real-world method to distinguish between platforms. The post How to tell if your CDP is really real-time appeared first on MarTech.
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. The post How to architect AI agents in your martech stack appeared first on MarTech.
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. The post What gets B2B brands cited in genAI answers appeared first on MarTech.
RCS is a game changer for mobile marketing. Updated with news that Apple and Google are testing cross-platform RCS encryption. The post Mobile marketing with RCS: What you need to know appeared first on MarTech.
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. The post AI is moving faster than customer trust appeared first on MarTech.
This week's PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax. The post Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse appeared first on Search Engine Journal.
The network has also made two key appointments for its Europe region.
The six appointments were made across its London and Manchester offices.
Review potentially affects EssenceMediacom's 23-year-old relationship with brand.
Appointment follows a competitive review.
Appointment replaces Lola Neves.