5,901 articles covering the AdTech ecosystem
Lucy Boyd, managing partner at Proud Robinson & Partners, will lead the new department.
Long gone are the days when brand experiences were one-off tactical moments in which success was measured by attendee numbers.
Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury rend le ciblage par personas activable en TV connectée appeared first on ExchangeWire.com.
This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...] The post The Stack: Digital Rules Tighten appeared first on ExchangeWire.com.
Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, [...] The post Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member appeared first on ExchangeWire.com.
Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. Creative quality is consistently proven to [...] The post Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM appeared first on ExchangeWire.com.
Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola. Data from Taboola Newsroom, which captures readership behaviour from across the platform’s national publisher network, shows that articles about Weston [...] The post Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian appeared first on ExchangeWire.com.
AI’s integration in advertising is rewriting the rules on authorship, innovation and scale.
Use this quiz to assess usage rights, exclusivity and performance so you can price your brand deals with confidence and negotiate higher creator fees.
Tech continues to shape media buying trends for the second quarter of 2026.
The ad follows up a partly AI-generated spot that Deel made last year.
Get a step-by-step worksheet and pricing chart to turn your Creator Rate Quiz score into a negotiation plan and set fair rates.
This week, Agency Brief has the exclusive on StrawberryFrog’s CEO move and a look at Mekanism’s colonoscopy campaign.
On Ad Age Insider, learn about media rebates and principal buying with context from WPP’s recent legal case. Ewan Larkin outlines transparency risks, incentives and what questions marketers should ask.
The famously fastidious actor fronts online spots celebrating the oddly satisfying art of organized living.
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.
The campaign pushes for emotion over performance.
AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting. The post The Data Doppelgänger problem appeared first on MarTech.
At the presentation for its new strategy, WPP made the most explicitly public cases that the future of agency compensation look less like a staffing invoice and more like a performance contract.
The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.
The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.
Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.
Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.