News
11,227 articles covering the AdTech ecosystem
WTF are brand health metrics?
Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows
Ad tech companies seek to redefine themselves as Yahoo's StationOne integration advances interoperability push.
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.
Some micro influencers find promising security in brand ownership over sponsorships
Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.
How State Health Insurance Uses Ad Tracking; TikTok And Alcohol, Together At Last
Nineteen of America’s 20 state-run health insurance exchanges use advertising trackers from platforms. Plus: The booze brands are coming to TikTok. The post How State Health Insurance Uses Ad Tracking; TikTok And Alcohol, Together At Last appeared first on AdExchanger.
Google On Keyword Fragmentation And User Needs In AI Search via @sejournal, @martinibuster
Google's Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO. The post Google On Keyword Fragmentation And User Needs In AI Search appeared first on Search Engine Journal.
Google On AI Search & Why Browsy Queries Favor Full SERPs via @sejournal, @martinibuster
Google's Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results The post Google On AI Search & Why Browsy Queries Favor Full SERPs appeared first on Search Engine Journal.
Anchor gets "absolutely buttered" in first work by Havas London
Havas London won the creative account last year.
Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs
Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3. The post Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs appeared first on AdExchanger.
The FTC Bars Kochava From Selling Sensitive Data Without Consent
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement. On Monday, the FTC filed a proposed order in the US District Court for the District of Idaho that would bar Kochava and its data‑broker subsidiary, Collective Data […] The post The FTC Bars Kochava From Selling Sensitive Data Without Consent appeared first on AdExchanger.
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
NEW YORK – Commerce media is no longer content to sit quietly beside sponsored search listings and wait for last-click credit. The category is expanding fast, grabbing budget, attention and probably several internal org charts. U.S. commerce media advertising grew 18% to $64.3 billion in 2025, according to IAB data, outpacing the 13.9% gain for [...]
LIONS Creators 2026: Q&A with VP & Chief Growth Officer Ed Davidson
The Cannes Lions International Festival of Creativity returns to Cannes, France, June 22-26. With it returns LIONS Creators, a program launched in 2024 to give the creator economy a dedicated space at the world’s biggest advertising festival—and a Tubefilter partner since its inception. We connected with VP, Chief Growth Officer, Ed Davidson, to share his […] Visit Tubefilter for more great stories.
You can now listen to Musk v Altman live on YouTube
Elon Musk is suing Sam Altman. We all know this. But there’s been an update the Tubefilter audience is gonna dig: You can now listen to the entire trial live on YouTube. This is thanks to a May 1 change to the Northern District of California’s Civil Local Rule 77-3, which governs remote public access […] Visit Tubefilter for more great stories.
How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds
Yuengling -Gone Fishing - 15s
Yuengling - Family Gathering - 30s
Duncan Painter Leaves Omnicom
Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
NEW YORK — Financial services, telecom, and insurance companies are outpacing traditional consumer packaged goods advertisers in adopting in-store media because they face fewer structural budget and agency relationship challenges when funding new advertising formats. “The irony of it is that it’s been a lot easier for non-endemic brands to lean into the space than [...]
Saks Global expects to exit bankruptcy in June with $1.2B in debt
The luxury retail conglomerate said it would be profitable in three years and that, starting next fiscal year, revenue growth would average 7% annually.
GameStop’s $56B eBay bid aims to create collectibles powerhouse
The gaming retailer submitted an unsolicited acquisition proposal for the online marketplace and suggested its store fleet could serve as eBay's fulfillment network.
Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds via @sejournal, @brookeosmundson
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers. The post Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds appeared first on Search Engine Journal.