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20,544 articles covering the AdTech ecosystem
Closing The Gap Between The Brief And The Buy
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research, audience building, supply vetting and deal setup. Much of that time goes toward assembling evidence and moving information between functions rather than making […] The post Closing The Gap Between The Brief And The Buy appeared first on AdExchanger.
Data: Vivant was Asia’s most watched streaming title in August
ampd Analytics, the streaming measurement and analytics platform of Media Partners Asia (MPA), has released its ampd Vision insight, Vivant: A TV Broadcast Hit, Streamed. In August, Vivant, the TBS Sunday Theater drama that launched its second season the month before, became the most watched title across APAC excluding China and India, the first Japanese […]
Rocket Lab fully funds Iridium deal
Rocket Lab was awarded ‘Best M&A’ at the Novaspace World Space Business Week in Paris on September 15th in recognition of its acquisition of satellite operator Iridium. The deal will close in mid-2027 once the usual regulatory approvals have been met. But Rocket Lab has also announced that it has fully funded its Iridium acquisition. […]
Open Cosmos raises €300m
The UK’s National Security Strategic Investment Fund has provided £300 million (€350.2m) in funding to Oxford-based Open Cosmos, which manufactures low Earth orbit (LEO) satellites that deliver information to government. Rafel Jorda Siquier, the founder and chief executive, said space infrastructure was “becoming as critical as energy, digital networks and transport”. The fresh cash will […]
ProSiebenSat.1 names Heisserer as CFO
The Supervisory Board of ProSiebenSat.1 Media has appointed Ingrid Heisserer as new Group Chief Financial Officer (CFO), effective February 1st 2027. She succeeds Bob Rajan, who has served as Interim Group CFO since October 21, 2025, and will continue in this role until Heisserer assumes her new position. Heisserer brings more than 20 years of […]
SpaceX CFO hits back at US telcos
AT&T boss John Stankey recently said that traditional carriers already handle 98 per cent of US network traffic, and satellites were only needed for the ‘missing’ 2 per cent. However, SpaceX CFO Bret Johnsen has hit back at the three main US carriers and said the wireless industry “just hasn’t innovated for decades.” “The service […]
ITV Reality reaching over 8m viewers per month
ITV reports that its reality content has generated over 450 million streams throughout 2026, fuelled by a strong performance from popular formats including Love Island, Big Brother and The Only Way Is Essex. Reaching over 8 million viewers per month, ITV Reality is now the second biggest genre on ITVX. Love Island continues to dominate […]
Five-service streaming bundle launches on Prime Video US
A five-service streaming bundle combining AMC+, BritBox, MGM+, PBS Masterpiece and Starz has gone live on Prime Video in the US. Customers can access the bundle for $29.99 (€25.98) per month, offering a savings of nearly 39 per cent compared to subscribing to each service individually. This marks the first time the five streaming services […]
Disney+ signs NHL deal for Sweden, Finland
Disney+ and the National Hockey League (NHL) have announced a new five-year agreement that will bring the US hockey league to Disney+ subscribers in Sweden and Finland starting with the 2026/27 season. The NHL games included in the deal will stream live via ESPN on Disney+, the dedicated ESPN offering that gives access to live […]
Jack Angel Barwick of Orison Screens: “It’s time that London had a properly integrated geo-targeted screen in the back of a cab”
A new UK company, Orison Screens, is preparing to launch a digital advertising network integrated into London black cabs later this year... The post Jack Angel Barwick of Orison Screens: “It’s time that London had a properly integrated geo-targeted screen in the back of a cab” appeared first on New Digital Age.
AB Tasty and VWO unite as Wingify to launch Agentic Experience Optimisation platform
New platform brings experimentation, personalisation, customer insights and engagement together through a shared data foundation and embedded AI engine VWO and AB Tasty have unveiled Wingify, bringing the two businesses together under a single global brand alongside the launch of a new digital experience optimisation platform following their merger earlier this year. The new Wingify platform combines […]
From Cannes to DMEXCO: Why Total TV Needs a New Operating Model
CTV was once again a big talking point at this year’s Cannes Lions festival. And with ad budgets growing, there was plenty of chatter about the need for convergence between traditional linear broadcaster advertising and CTV. You’ll often hear it said on panels that audiences don’t really distinguish between delivery methods — it’s all just Read More
The Ad Tech Toll Road
Shirley Marschall took a road trip around Europe, and the experience got her thinking about ad tech tolls... The post The Ad Tech Toll Road appeared first on ExchangeWire.com.
AI has entered the production brief—now what?
The most successful productions aren’t the ones chasing AI for its own sake but using it to solve a practical problem.
Fourth quarter 2026 media buying trends—where brands plan to spend more and less
Brands have several considerations, including the holidays and U.S. midterm elections, as they develop their fourth-quarter investment strategies.
How Coterie is scaling without sacrificing what made it successful
Coterie has surpassed $200 million in annual sales while taking a deliberately selective approach to growth, Lindsey Kling, senior VP of brand marketing, partnerships and business development, shares on the Marketer's Brief podcast.
How small agencies can build the right client rosters
Industry experts including indie shop principals discuss staffing considerations, portfolio diversity and why landing your second major client can be even harder than your first.
At Brandweek, Spotify’s Creative Lab Chief Lobbies for Sounds Over Screens
Kay Hsu argued that as formats blur into one another, audio can be the common denominator.
With Engagement Party, CNN Leans Into Culture and Creators
At Brandweek, podcast cohosts Audie Cornish and Ari Shapiro argued that cultural coverage generates the trust hard news relies on.
Sam Altman Says AI Accidents Are ‘Regrettably’ Unavoidable
The OpenAI CEO says the industry needs to learn from failures as increasingly capable models take on more autonomous tasks
Big Brothers Big Sisters Pitches Bold New Initiative to Get Partners in the Game
The new 'Game On' initiative aims to get 500,000 young people in sports-centered mentoring by 2035
Bobbie Enlists Nara Smith for a Satirical Take on Parenting Pressure
Bobbie enlisted influencer Nara Smith to stress the point that some things, like baby formula, cannot be made from scratch.
Agentic AI Is No Longer the Future, It’s Now: Navigating the Shift Toward Agentic Media Buying
Agentic AI in media buying is no longer confined to pilot programs or roadmap slides. Autonomous systems are already executing real-time bidding decisions, shifting budget allocations mid-flight, and adjusting campaign parameters with little to no human sign-off at each step. For marketers and media buyers, the real challenge now is doing so responsibly and effectively […]
RSVPify Launches MCP and In-App AI Assistant to Ease Event Planning Friction and Drive Simplicity
New innovations introduce the RSVPify MCP for advanced AI tool integration and data connectivity, alongside the RSVPify Cue assistant, bringing effortless automation to event organizers. RSVPify, the event technology provider known for its user-driven innovation, announced the launch of two flagship artificial intelligence tools designed to simplify as many steps of the event management process […]