News
20,544 articles covering the AdTech ecosystem
8×8 Names Fazpass 2026 CPaaS Partner of the Year as Six-Year Alliance Powers Authentication for 50+ Enterprises
Partnership delivers multi-channel authentication and omnichannel engagement to IKEA, inDrive, Fore Coffee, and leading Southeast Asian enterprises 8×8, Inc., a leading global business communications platform provider, has named Fazpass its 2026 Reseller Partner of the Year – CPaaS, recognizing a six-year collaboration that has brought WhatsApp-based authentication and omnichannel customer engagement to more than 50 […]
Momentus Technologies Launches MomentusMAX, an AI Platform Built for Venues, and Brings MAX for Sales to General Availability
New platform will house Momentus’s growing family of AI products; the latest release automates lead scoring, calendar decisions, and proposal building for venue sales teams. Momentus Technologies, the global leader in venue and event management, powering more than 4,000 venues worldwide, announced the general availability of MAX for Sales, an AI-native CRM supporting revenue orchestration […]
Lokalise Introduces Vantage, a Next Generation, No-Code Workspace for Localizing Marketing and Long-Form Content
Purpose-built for localizing campaigns and documents, embedded in the systems and tools marketing teams already use Lokalise, the AI-native localization platform, introduced Vantage, a next-generation, no-code workspace for localizing marketing and long-form content: campaigns, websites, creative assets, legal content, and support materials. Vantage becomes available to customers at the end of September 2026. Since 2017, […]
Wurl Launches Content Intelligence Platform to Scale Advanced Targeting Across Streaming TV
New offering gives DSPs a direct path to premium, contextually enriched CTV inventory Wurl, a leader in the streaming TV industry, announced the launch of its Content Intelligence Platform, a new enrichment enablement solution designed to help demand-side platforms (DSPs) scale advanced targeting across connected TV (CTV). The offering creates a direct connection between streaming […]
SupportNinja Launches MomentumLabs to Transform CX From the Inside
New embedded AI-powered CX transformation practice combines technology-enabled solutions, hands-on execution, and strategic advising to help companies move from reactive CX to proactive improvement SupportNinja, a leading strategic outsourcing partner, announced the launch of MomentumLabs, its embedded AI-powered CX transformation practice designed to help companies move beyond running day-to-day CX to continuously improving it. Working […]
Medallia Named the Only Leader in Newest Customer Feedback Management and Analytics Evaluation
Independent industry analyst evaluation recognizes Medallia’s ambitious roadmap for investments in an AI-native platform as the company defines the next era of experience management Medallia, Inc., the leading AI-driven platform for experience transformation, announced it has been named the only Leader by Forrester in The Forrester Wave™: Customer Feedback Management and Analytics Solutions, Q3 2026. […]
Announcing Koa: Salesforce’s First CRM Reasoning Model, Built on NVIDIA Nemotron
Koa is trained with 27 years of Salesforce CRM intelligence to enable agents to reason through the complex, multi-step tasks required for enterprise work The collaboration also brings NVIDIA open models and accelerated computing into Missionforce, giving government and regulated organizations control over their model, data, and deployment environment Salesforce and NVIDIA announced Koa, Salesforce’s first […]
ChatOn Introduces Fact-Checking Feature to Help Users Verify News and AI Responses
ChatOn has released an advanced fact-checking feature designed to help users identify misleading information and AI hallucinations. ChatOn, one of the most popular AI chatbots with 100 million downloads, has released a feature that allows users to quickly verify information and news stories. The feature detects false or misleading claims by comparing them against reliable […]
Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption
In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India. The post Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption appeared first on ExchangeWire.com.
Top 5 Branded Videos of the Week: Goth, jock, nerd
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name […] Visit Tubefilter for more great stories.
Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers
Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […] The post Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers appeared first on AdExchanger.
Information Quality Is What Wins In The AI Era
Blocking bots might feel like the only leverage publishers have left. But keeping them out by default is a bit like unplugging the phone when your customers are trying to reach you, says Tim Frank, corporate VP for monetization, commerce and the AI economy at Microsoft, on this week’s episode of AdExchanger Talks. “A lot […] The post Information Quality Is What Wins In The AI Era appeared first on AdExchanger.
JCPenney’s ‘Other September Issue’ Stars Real Teachers, Not Models
JCPenney is marking September fashion with "The Other September Issue," featuring real teachers as models.
How Reuters’ dynamic paywall is boosting subscriptions and ads
Reuters’ dynamic paywall is helping the publisher grow subscriptions while strengthening (rather than cannibalizing) its ads business.
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
IAB's inaugural Creatorfronts sought to smooth-over some creator economy bumps to help get more CFOs on board.
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two
A Risky Bet Irony is officially dead. The five largest US professional sports leagues are asking the government to crack down on sports bettors who harass players, team personnel and their families, ESPN reports. The NFL, NBA, MLB, NHL, MLS and the unions representing their players sent a letter to regulators in 35 states and […] The post Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two appeared first on AdExchanger.
Retail Media’s Expansion Beyond the Aisle is Forcing Marketers to Rethink the Entire Funnel
A year ago, retail media meant building e-commerce platforms and optimizing sponsored product listings. Today, the category has sprawled into connected TV, offsite partnerships, and even live sports apps – anywhere a retailer’s first-party data can follow a consumer. Dick’s Sporting Goods, for instance, now reaches families through its app while they watch their kids […]
Dick’s, CVS and Fluent Find Commerce Media’s Next Growth Spurts
CANNES, France – Commerce media has reached the awkward stage of its development when simply showing up with shopper data no longer counts as a personality. During a panel at the Cannes Lions International Festival of Creativity, executives from Dick’s Sporting Goods, CVS Media Exchange and Fluent said the next phase will require retail media […]
Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
CANNES, France — Advertisers searching for the next great use of artificial intelligence might want to put down the efficiency spreadsheet for a moment. For Lauren Anderson, U.S. head of Amazon Ads Brand Innovation Lab, AI is not merely a tool for making ads faster or cheaper. It can help creative teams build customer experiences […]
Video Podcasts Open New Doors for Advertisers: Omnicom Media’s Maureen Bosetti
CANNES, France – Podcasts were once the place where two people could talk into microphones for three hours and confidently assume nobody needed to see what they were wearing. That era is ending. Podcasts are rapidly becoming a video medium, giving advertisers new ways to combine the intimacy of host-driven audio with the visual impact […]
JustWatch launching streaming service
The JustWatch Group, operator of an online streaming guide, has announced the upcoming launch of JustWatch TV, a new streaming service available directly inside the JustWatch apps and website. The news was announced at the Toronto International Film Festival’s new content marketplace, TIFF: The Market. Launching in October across the the UK, Ireland, US, the […]