News

11,230 articles covering the AdTech ecosystem

Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds via @sejournal, @brookeosmundson

Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers. The post Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds appeared first on Search Engine Journal.

Search Engine JournalMay 4, 2026Source

Schnucks closing another small-format store

The Midwest grocer will close a Schnucks Fresh location in Jasper, Indiana, in mid-May as retailers continue to struggle with alternative formats.

Grocery DiveMay 4, 2026Source

CFOs lean on AI, ‘synthetic audiences’ to decode consumer behavior

Companies like Albertsons are using AI to interpret shopping patterns and increase basket sizes in real time.

Grocery DiveMay 4, 2026Source

Puma names new CFO, touts turnaround progress

The activewear brand will lean on a Hugo Boss alum to help steer its ongoing turnaround efforts as it seeks to rightsize inventory and reduce costs.

Retail DiveMay 4, 2026Source

Amazon opens logistics network to all businesses

Amazon Supply Chain Services covers freight, distribution, fulfillment and parcel delivery, including for non-Amazon sellers, with Lands' End among its users.

Retail DiveMay 4, 2026Source

End-to-End Platforms Unify Customer Experience, ISG says

Companies generate more value from customer relationships by consolidating tools, automating processes with AI, new research says Enterprises are migrating customer experience management (CXM) from departmental tools to platforms that orchestrate diverse functions for better customer engagement and business outcomes, according to new research from global AI-centered technology research and advisory firm Information Services Group […]

MarTech SeriesMay 4, 2026Source

Planview Launches Agent Resource Management, Redefining Portfolio Resource Management for the AI Era

Planview debuts a new agent resource management capability, giving enterprises a single place to plan, govern, and optimize human and agentic AI resources. Planview, the leading end-to-end platform for Strategic Portfolio Management (SPM) and Digital Product Delivery (DPD), announced new agent resource management capabilities, delivering enterprises a single system to plan, predict, govern, and optimize […]

MarTech SeriesMay 4, 2026Source

The End of the Marketing Blast: Retail Enters the Conversation Era

Personalized messaging jumps 50% year-over-year at Endear Retail brands are no longer relying on one-off mass marketing to reach customers. Instead, they are increasingly engaging shoppers through continuous, personalized conversations across email, SMS, and WhatsApp, according to new data from Endear, the retail CRM for modern brands. After analyzing more than 22,000 personalized campaigns and […]

MarTech SeriesMay 4, 2026Source

Creatio Sets a New Standard for Enterprise Software Pricing in the Age of AI

New pricing approach removes user-based barriers and introduces the Unlimited pricing model Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, today announced a game-changing update to its pricing model focused on maximizing value to its customers in the age of […]

MarTech SeriesMay 4, 2026Source

White House Posts Image of Trump as the Mandalorian to Celebrate Star Wars Day

Is this the way? The White House posted a meme Monday showing President Donald Trump depicted as the hero of Disney’s “The Mandalorian” and the upcoming movie “The Mandalorian and Grogu” — timed, of course, for May the 4th (aka “Star Wars Day”). Trump’s Mandalorian is accompanied by alien child and Jedi trainee Grogu, aka […]

Variety DigitalMay 4, 2026Source

DoorDash delivers memes, reality TV moms for Mother’s Day campaign

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.

Marketing DiveMay 4, 2026Source

Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers

The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.

Marketing DiveMay 4, 2026Source

Dollar General bridges onsite, offsite retail media with new solution

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

Marketing DiveMay 4, 2026Source