5,903 articles covering the AdTech ecosystem
Hockey great Alexander Ovechkin stars in the latest from Verizon.
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
MS NOW fell by single digits outside of the primetime demo.
Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities. The post Salesforce targets telecom churn with AI agents appeared first on MarTech.
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847 […] The post The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech appeared first on AdExchanger.
During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco. The post WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label appeared first on AdExchanger.
The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026. The post Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses appeared first on Search Engine Journal.
See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage. The post From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail appeared first on Search Engine Journal.
Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions. The post How Researchers Reverse-Engineered LLMs For A Ranking Experiment appeared first on Search Engine Journal.
Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation. The post When Google Is No Longer A Verb: Search Becoming Infrastructure appeared first on Search Engine Journal.
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very special guests, to help you master AI search visibility this year. This is SEJ Live, a new series we’ve been building behind the scenes, and I couldn’t be more excited to see it come to life. Here’s why this matters right now: I’m seeing a huge disconnect between leadership and the marketing teams doing the work. Leadership wants performance yesterday, but those with their feet on the ground know that customer behaviors have changed. The […] The post We’re Bringing The SEJ Newsroom To You, Live [Free Event] appeared first on Search Engine Journal.
Campaign by Wieden & Kennedy London will run in multiple European markets
The fountain was made by 4Creative to promote three-part drama series Dirty Business.
David Jones’ marketing technology group selects CEOs in the UK, North America and France.