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11,232 articles covering the AdTech ecosystem
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Watch the newest commercials from Microsoft, Whoop, Kia and more
Microsoft tells the story of a florist who uses Copilot to discover an untapped opportunity.
Freshpet - Too Soon - 30s
Freshpet - Zodiac - 30s
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Snapdragon -That’s How - 60s
Yuengling - It's a Yuengling Thing - 15s
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Here Are the Cable News Ratings for April 2026
Though Fox News saw declines in total viewers and the demo, it still led both categories in April.
Turning Complex Data Into Genuine Audience Connections
This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]
How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]
Could a Unified, Independent Measurement System for CTV Be Close?
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]
Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett
In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association. The post Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett appeared first on AdExchanger.
5 top grocery executive changes in April
Several regional grocers made changes to their leadership teams last month, including Market Basket naming a new president and Fresh Value promoting a new CEO.
Gap targets improved traceability operations, data collection
The retailer aims to enhance coordination with suppliers using an AI layer from supply chain software company Inspectorio.
Target launches new kind of supply chain facility
The Houston Receive Center gives the retailer more inventory-holding capacity before sending products to downstream locations.
V4b.AI Unveils Proprietary AI-Powered Video Production for Brands, Ecommerce and Fashion Industry
High quality, scalable video content without physical shoots V4b.AI is proud to announce the launch of its proprietary AI-driven video solution, designed to meet the growing demands of modern businesses for high-quality, scalable video content. The newly launched system addresses a significant barrier in generative AI applications by maintaining product accuracy, apparel fidelity, and the […]
EVERYWHERE Communications Partners with Parsons to Enable Resilient, Beyond-Line-of-Sight Autonomous Drone Operations Under SBIR Initiative
EVERYWHERE Communications announced a strategic partnership with Parsons Corporation to advance next-generation autonomous drone capabilities under a Small Business Innovation Research (SBIR) initiative, focused on enabling reliable operations in disconnected and austere environments. Modern drone systems often depend on continuous connectivity for control and data transmission, limiting their effectiveness in real-world conditions where networks are […]
Electronic Arts’ ‘EA Sports FC,’ ‘College Football’ Set Multiyear Deal With Visa for In-Game Rewards and Experiences (EXCLUSIVE)
Video game publishing giant Electronic Arts has set a multiyear deal with Visa for in-game rewards and experiences and real-life activations for its “EA Sports FC” and “EA Sports College Football” franchises. “EA Sports” will develop tailored content and immersive experiences for the partnership, which EA and Visa says will “feel organic, premium and contextually […]
GameStop (Yes, GameStop) Makes $56 Billion Bid for eBay
Shares of online retail giant eBay were up more than 4% Monday after GameStop, the video-game and fandom-culture retailer, launched an unsolicited $56 billion takeover bid. On Sunday, GameStop announced that it submitted a nonbinding proposal to acquire 100% of eBay at $125.00 per share in cash and stock (comprising 50% cash and 50% GameStop […]
Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts
The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.
Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better via @sejournal, @tonyadam
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS. The post Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better appeared first on Search Engine Journal.
How To Run A Webinar Program That Actually Drives ROI
With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue. The post How To Run A Webinar Program That Actually Drives ROI appeared first on Search Engine Journal.
Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media
Kevel, the leading provider of retail media infrastructure, today (4th May, 2026) announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies onsite and offsite activation with consistent measurement. The offering [...] The post Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media appeared first on ExchangeWire.com.