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20,552 articles covering the AdTech ecosystem
Google Adds New Ad Experience Metrics To CrUX Report via @sejournal, @martinibuster
Google is turning publisher advertising into user experience metric that adds four more numbers that publishers need to track. The post Google Adds New Ad Experience Metrics To CrUX Report appeared first on Search Engine Journal.
WPP: Agentic Creates Language, Data Challenges For Brands
Data accuracy as it relates to agentic commerce has become a hidden crisis for brands as retail heads into the holiday season.
Watch the newest commercials from King’s Hawaiian, State Farm, Hyundai and more
Eli Manning takes issue with King’s Hawaiian calling itself “the best slider in football.”
FTC Publishes Price Transparency FAQs for Auto Dealers
Staff of the Federal Trade Commission today published frequently asked questions on price transparency to help the automobile industry comply with the FTC Act.View Press Release
The Joy Of Truly Playing
Playing is ridiculous, especially if you're an adult. Still, it's a real-life sandbox where we learn how to be better people:
Prime Video Scores 5-Streamer Bundle
The package consists of Prime Video and niche streaming platforms - AMC+, BritBox, MGM+, PBS Masterpiece and Starz - for $29.99 a month, offering a savings of nearly 39% vs. subscribing to each service individually.
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
Spot false claims and impersonators in AI search, then match each brand protection problem to the right correction, report, or preventive action. The post Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity appeared first on Search Engine Journal.
EXCLUSIVE: Accredited Debt Relief Appoints TCA as First-Ever Media AOR as American Household Debt Reaches Record High
A new ad with former Pittsburgh Steelers coach Bill Cowher encourages Americans to seek out debt-relief services
Patrick Dempsey Is the New Face of Guardant Health’s ‘The Reckoning’ Campaign
In a new campaign for Guardant’s Shield™, the first FDA-approved blood test for primary colorectal cancer screening, Dempsey urges people to get tested.
Anthropic’s Dario Amodei and Nvidia’s Jensen Huang Take Their AI Safety Fight to Dreamforce
Two of AI's most influential executives are on opposite sides of a debate.
Channel 4 and 5 strike historic partnership on ad sales
A new agreement between Channel 4 and Paramount brings together advertising sales for public service broadcasters (PSBs) Channel 4 and 5 for the first time, creating new opportunities for brand advertisers… The post Channel 4 and 5 strike historic partnership on ad sales appeared first on New Digital Age.
Target to open 8 stores in October
The new locations, including one in the Hamptons, are part of its strategic plan to launch over 300 new stores by 2035.
MULO Brands Are Reinvesting in Human Service
For years, the direction of store and restaurant technology seemed clear: move more transactions into apps, kiosks and self-checkout, and ask employees to do less of the routine work. That investment has made many visits faster. It has also made the human service interactions that remain more consequential. Aritzia, Macy’s and McDonald’s are approaching that […] MULO Brands Are Reinvesting in Human Service first appeared on Street Fight.
Stephen Root Confirms He Is in ‘GTA 6,’ Where He Plays a Drug Trafficker in the Leonida Keys
It’s official: Character actor Stephen Root has lent his voice to one of the underworld characters in Rockstar Games’ highly anticipated “Grand Theft Auto 6” coming out this fall — although he suspects a lot of fans had already figured that out. “Yeah, you’re gonna see me in there,” Root told the AP in a […]
Omnicom CFO: We'll Have New Biz 'Tailwind' Despite PepsiCo Loss
The firm is doing a detailed analysis of what went wrong with one of its largest clients, said company CFO Phil Angelastro.
AI: Danger Or Opportunity? Gen Z Vs. Gen X+ Intergenerational Debate
Are generations experiencing this technology differently, or are we forcing a simple story onto a far more complicated reality?
Stagwell Names Rutgersson Assembly CEO
The Dentsu veteran succeeds Rick Acampora, who is developing a new corporate trade and barter company at Stagwell called Tradewell Solutions.
Target Names New CMO
Continuing to build its comeback strategy, the retailer hires Mark Weinstein, Hilton's CMO, to fill the vacant role.
Gen Z, Gen Alpha Are A Growing Part of Podcast Audience
Younger listeners are on track to supplant millennials as the largest generational audience for podcasts, Audacy reports in a study titled “The New Rules of Podcast Advertising,” according to Radio Online. The study found that 64% of Gen Z listeners now consume podcasts. And that Gen Z and Gen Alpha will account for 40^ of podcast listeners by 2029. Audacy also states that mid-sized shows outperform celebrity programs in podcast ad efficiency. Mid-sized shows have a 22% lower cost per acquisition, Audacy says, citing Podscribe data.
California Still Ranked As First In Film And TV Production
California accounts for 42% of film and TV production, despite losses in recent years, according to a study by XR Extreme Reach, Deadline reports. New York, the second state, has only 14% of the U.S. market, a decline of 10% since 2019. Texas is third with 6.5% of production and a 16% surge in volume in the past year. Florida, Illinois and Georgia are next. Celebrity payments will total $1.3 billion in 2026, XR states.
Local Now Adds 111 Gray Media Stations To Its Program Roster
Byron Allen’s Local Now has added Gray Media’s 111 local stations to its lineup, The Wrap reports. Local Now offers localized news, sports, weather and other content customized by the user’s device geolocation, and is the largest source of free local news and television coverage in the U.S. “Between our broadcast partner network and our proprietary hyper-local technology, Local Now remains committed to delivering premium, trusted local journalism to every community in America, entirely for free,” Allen says.
EU To Introduce Sweeping Bill To Shield Children From Online Dangers
The European Union on Thursday will propose a ban that will prevent young people under 15 not only from social media, but from video-sharing platforms, AI chatbots and online games, Reuters reports. The measure, the most sweeping yet seen, is the first that will be introduced by President Ursula von der Leyen, and Henna Virkkunen, tech chief of the EU.
'60 Minutes' Comes Back Unchanged In Weiss Era
Expectations that "60 Minutes" would be unrecognizable in its season premiere were not met as the old warhorse news show returned for its 59th season.
U.S. Ad Composite Moves To +10.3% On Winterberry Upgrade
Winterberry's nearly three-point revision is the third comparable forecaster upgrade for 2026 ad spending in the past week, following Madison and Wall and the IAB.