News

Fox Sports’ epic World Cup spot imagines the US winning it all

Special U.S. and director Lance Acord present the ultimate fantasy in a romp for the tournament’s top broadcaster.

Goodyear Eagle - Fast Is in Us - 60s

Fox Sports - Everything Can Happen - 1m50s

Goodyear shifts gears with global ‘Fast Is in Us’ campaign

BBH USA’s effort for Eagle tires, launched during the Kentucky Derby, focuses on emotion rather than product.

Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign

Fox kicks off its World Cup campaign with new, celeb-filled ad.

Why AI agents need decision authority

Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk. The post Why AI agents need decision authority appeared first on MarTech.

How RevOps teams should adapt as martech and adtech converge

As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth. The post How RevOps teams should adapt as martech and adtech converge appeared first on MarTech.

How marketing leaders are succeeding in the AI era

Despite AI reshaping markets, most CMOs are still seen as execution-focused, creating a gap that threatens their strategic relevance. The post How marketing leaders are succeeding in the AI era appeared first on MarTech.

HUMAIN ONE, Powered by AWS, Will Be the Industry’s First Enterprise-Grade Operating System for Building, Deploying, and Governing Autonomous AI Agents at Scale

Collaboration brings HUMAIN ONE to global markets, enabling generative artificial intelligence-driven operating models for organizations worldwide. HUMAIN, a PIF company delivering full-stack artificial intelligence (AI) capabilities globally, announced an expansion of its strategic collaboration with Amazon Web Services (AWS) through HUMAIN ONE, a new initiative to accelerate enterprise AI adoption globally. The first-of-its-kind generative AI […]

LeadCoverage Releases AEO Scorecard to Help Freight and Logistics Companies Measure AI Visibility

The LC AEO Visibility Index enables supply chain companies to determine whether AI systems are citing them during buying cycles LeadCoverage, the premier go-to-market consulting group for supply chain, logistics, and freight technology companies, today released the LC AEO Visibility Index, a free proprietary scorecard designed to help freight and logistics companies determine whether they […]

How Qualcomm is building an iconic consumer brand for the AI era

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon that culminates in a new campaign by 72andSunny.

Google Advises Using AI In Best Possible Way For AI Search via @sejournal, @martinibuster

Google's Director of Software Engineering recommended using AI to boost providing value and said, "clearly, this is something we can advise." The post Google Advises Using AI In Best Possible Way For AI Search appeared first on Search Engine Journal.

Why SaaS is moving from features to outcomes

AI is compressing feature value and shifting how SaaS gets priced. Outcomes now drive growth, differentiation, and monetization. The post Why SaaS is moving from features to outcomes appeared first on MarTech.

Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops

2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger. “But what […] The post Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops appeared first on AdExchanger.

Agentic AI, fraud and the fight for customer loyalty

How agentic AI reshapes e-commerce fraud, corporate liability, and the new era of adaptive trust.

The smarter alternative to discounting: What your customer data can tell you

When shoppers are watching every dollar and you need to maintain sales, slashing prices may not be the safest move.

The AI gap in retail operations is real. Here’s how to start closing it.

The race to AI-driven operations in retail is on.

BestStartupStory Receives Social Media Advertising License from the National Media Authority of the United Arab Emirates

Strengthening Regulatory Compliance and Expanding Digital Advertising Capabilities Across the UAE The Best Startup Story FZE, known as Best Startup Story in all social media platforms has officially been granted a Social Media Advertiser License by the National Media Authority (NMA) of the United Arab Emirates. The license, issued on May 1, 2026, and valid through […]

Market Logic Network Develops AI-Driven Lead Distribution Systems to Enhance CRM Efficiency and Business Operations

Company integrates intelligent automation and AI into CRM-based lead routing systems to improve speed, accuracy, and operational performance Market Logic Network LLC today announced the expansion of its lead distribution system capabilities, combining advanced CRM architecture with artificial intelligence to optimize how businesses capture, route, and manage leads. We aim to create environments where opportunities […]

ClaimCrush Launches AI That Fact-Checks Videos, Live Streams, and Debates in Real Time

New platform verifies claims across YouTube Live, Discord, and social media with structured verdicts and real sources. ClaimCrush, an AI-powered fact-checking platform, today announced the launch of new capabilities that allow users to verify claims across videos, images, text, and live streams in real time. Designed for content creators, journalists, and researchers, ClaimCrush analyzes spoken […]

Enhans Renames CommerceOS to AgentOS, Expanding Its AI Agents Beyond Commerce to the Enterprise

– Effective May 1, marking a new era of AI-powered automation across industries – AgentOS expands to become a core operational infrastructure Enhans (CEO Seung-hyun Lee), an Agentic AI company for the enterprise, announced that its core service, CommerceOS, will officially be renamed AgentOS starting May 1. AgentOS is a corporate AI agent solution that autonomously generates workflows tailored […]

Rolli Launches Enterprise API and MCP to Bring Verified Social Media Intelligence into Products and AI Workflows

Rolli (Rolli.ai) today announced the launch of its enterprise API and Model Context Protocol (MCP), giving companies a direct way to integrate verified social media intelligence into software products, internal systems, and AI assistants. The platform enables organizations to move beyond fragmented, unverified social data by providing a unified, structured intelligence layer built entirely on public signals. Through […]

Elev8 broker: Brand launch with sky-high ambitions

Where firms play it safe with marketing, one brokerage breaks through.

14 agency reviews to know about

IBM, Acura and Microsoft are among the brands making agency changes.