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Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
'Pressure' on WPP Media and VML drove WPP’s 7.6% decline in net revenues in 2025, according to the group’s full-year results.
The Highly Anticipated IAB Main Stage Returns on March 25 New York – February 26, 2026 – The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven insights, creative expression, measurement, attribution, and agentic execution. With investments and optimization … Continued The post IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video appeared first on IAB.
With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control? The post Automation vs Control: Striking the Balance with AI appeared first on ExchangeWire.com.
Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury bringt Persona-basiertes Targeting ins Connected TV appeared first on ExchangeWire.com.
Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...] The post Ogury estende la pubblicità basata sulle personas alla Connected TV appeared first on ExchangeWire.com.
AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...] The post AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de publicidad en vídeo appeared first on ExchangeWire.com.
EvansHardy+Young turns vintage potato bags into couture in a fun Grand Central activation.
Directed by Thibaut Grevet, a new cinematic spot gathers Jennie, Kendall Jenner, James Harden and more under one roof.
The Spring 2026 campaign includes fully readable mini-books and a film with Elle Fanning, Storm Reid and Paige Bueckers.
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
The network also announced that Ali Velshi has become its chief data reporter.
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
Struggling to track brand visibility in the age of AI? Join our MarTech session to learn practical strategies that bridge the gap between SEO and LLMs. The post Showing up in the age of AI search appeared first on MarTech.
Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category. The post How to create demand when buyers don’t see the problem appeared first on MarTech.
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. The post How to turn everyday marketing campaigns into market research appeared first on MarTech.
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.
Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.
Snapchat parent company Snap has unveiled a new suite of AI-powered advertising tools designed to improve campaign performance and ROI for direct-response advertisers. The tools include automated creative optimization and predictive audience targeting.