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11,233 articles covering the AdTech ecosystem
14 agency reviews to know about
IBM, Acura and Microsoft are among the brands making agency changes.
Retail and restaurant brands winning the most repeat purchases—introducing the Ad Age Brand Loyalty Tracker
Quarterly data from Affinity Solutions shows how chains are struggling to grow repeat purchases year over year.
Canva’s surreal salute to squirrels kicks off campaign from Quality Meats
The creative platform says it helps even the oddest ideas to snowball into something bigger.
Why creative briefs should be like a great arrabbiata sauce
Rami Dudin of Courage finds the parallels between great strategy and great cooking.
Career advice from an agency president—long hours and keeping your voice at work
Pereira O'Dell President Mona Munayyer Gonzalez answers career questions about work-life balance and maintaining your voice in an AI-driven workplace.
Lee Cowie appointed CEO of accesso® as company accelerates AI strategy
COO steps up as founder Steve Brown passes the baton in planned handover; transition follows a year of record venue wins, SaaS expansion and AI investment accesso Technology Group, the leading global technology partner to leisure, entertainment and cultural markets, announced that Lee Cowie has been appointed Chief Executive Officer. The appointment follows a planned […]
Redwood Software to Showcase Agentic Orchestration Platform at SAP Sapphire
RunMyJobs by Redwood enables SAP customers to transform AI and cloud investments into real-world productivity gains across mission-critical processes Redwood Software, the leading orchestration platform for the autonomous enterprise, announced it will showcase its agentic orchestration capabilities at SAP Sapphire 2026. The company will demonstrate how SAP customers can maximize the return on their AI […]
Glean Expands to Australia as ANZ Demand Grows for Secure Enterprise AI
Established legal entity and growing in-region team strengthen support for customers and partners as organisations across the region look to deploy AI with greater business impact Work AI leader Glean announced a deeper investment in Australia, formalising its local presence with an established entity as AI momentum continues to build. As organisations across Australia and […]
Wayward Launches Wayward Boost™ to Scale Partnership Media into a Performance Channel
New platform transforms high-performing partnership ads into a scalable, omni-channel growth engine Wayward announced the launch of Wayward Boost™, a patent-pending platform designed to scale one of the most effective, yet historically constrained, forms of digital advertising: partnership media. Partnership ads, featuring influencers and publishers, consistently outperform traditional brand advertising, often driving 3–5x higher performance. Despite […]
Data-to-decision Pipelines: How Martech is Transforming Raw Data into Business Outcomes?
The modern marketing landscape has never before seen an explosion of data. Every customer touchpoint with a brand – a website click, a social media engagement, an email open, a CRM update, a purchase transaction, or even an offline touchpoint – generates valuable information. The rapid proliferation of digital platforms, connected devices and omnichannel experiences […]
Google Engineer Explains ‘Black Box’ AI Models In Search via @sejournal, @MattGSouthern
Google's Nikola Todorovic said AI can act "like a kind of a black box" while explaining why machine learning was hard to deploy in Search. The post Google Engineer Explains ‘Black Box’ AI Models In Search appeared first on Search Engine Journal.
Pity The Viral Product Hits; GEO Is The New SEO (Derogatory)
Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along. The post Pity The Viral Product Hits; GEO Is The New SEO (Derogatory) appeared first on AdExchanger.
Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale?
When Twitter began to unravel under new ownership in late 2022, Black users were among the first to look for the exits. Changes to content moderation and enforcement rattled communities that had long treated “Black Twitter” as a cultural home. Brands were rattled, too. The changes at Twitter left advertisers asking whether the platform remained […] The post Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale? appeared first on AdExchanger.
Who Actually Owns AI Governance?
Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work is landing on the same people who already juggle privacy, security and data governance. There isn’t yet a clear line […] The post Who Actually Owns AI Governance? appeared first on AdExchanger.
The state of generative AI in the creator economy
A look at how the creator economy is using generative AI, from workflow help to identifying partnerships in DMs.
TikTok recreates its ads for billboards through Vistar partnership
Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.
Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future
Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.
Google’s March Core Update Shifted Visibility Away From Aggregators via @sejournal, @MattGSouthern
Data shows YouTube, Reddit, and aggregators lost US search visibility after Google's March core update, while brand and government sites gained. The post Google’s March Core Update Shifted Visibility Away From Aggregators appeared first on Search Engine Journal.
Ask Jeeves Is Gone After Nearly 30 Years Of Search via @sejournal, @MattGSouthern
Ask.com, the search engine formerly known as Ask Jeeves, has shut down. IAC discontinued the search business after nearly 30 years. The post Ask Jeeves Is Gone After Nearly 30 Years Of Search appeared first on Search Engine Journal.
Evan Hovorka Pitches Albertsons as Retail Media Powerhouse
MIAMI BEACH, FL – Retail media was once the cute little side project of digital advertising, quietly selling sponsored cereal placements and hoping nobody asked too many questions about attribution. Now it has become one of the industry’s loudest growth engines. U.S. commerce media advertising rose 18% to $64.3 billion in 2025, according to IAB [...]
Best Buy Ads Builds Incrementality Into Every Measurement Layer
Proving that an ad actually moved the needle – rather than just touched a customer who was already buying – has become a central challenge for retail media networks. Best Buy Ads is betting that a layered measurement approach, combining geo-based incrementality testing with SKU-level attribution and marketing mix modeling, will give advertisers the confidence [...]
YouTube Exec: Brands Must Become Creators as AI Reshapes Search Discovery
Historical definitions of television are breaking down under the weight of digital video delivery. What was once defined by a physical hardware device and strict broadcast quality standards is now simply any screen where video is consumed. This shifting paradigm forces advertisers to rethink how they deliver their messages across all devices and moments. “People [...]