News

The Federal Trade Commission has opened investigations into multiple data brokers suspected of selling precise location data without proper consumer consent. This action could significantly impact location-based advertising and audience targeting practices.

Pinterest's quarterly earnings reveal strong growth in its shopping ads business, driven by improved conversion tracking and expanded partnerships with e-commerce platforms. The company also announced new API integrations for retail media advertisers.

The UK's CMA has published proposed regulations targeting anti-competitive practices in digital advertising, specifically addressing concerns about self-preferencing by major platforms. The rules could require operational separation of advertising businesses from other services.

TikTok has launched enhanced brand safety tools including expanded content exclusion controls and third-party verification partnerships in response to advertiser demands for greater transparency. The move comes as brands seek more control over ad placements on short-form video platforms.

New research from Forrester predicts retail media networks will account for one-quarter of all digital advertising spending by 2026, driven by first-party data advantages and commerce-driven attribution. The report identifies consolidation and standardization as key industry challenges.

Roku is expanding its shoppable advertising capabilities through new partnerships with major e-commerce platforms, enabling direct purchase from streaming TV ads. The company is also launching performance-based pricing models for interactive ad formats.

Adobe has agreed to acquire marketing attribution company Measured for an undisclosed sum, integrating its incrementality measurement capabilities into Adobe Experience Cloud. The acquisition strengthens Adobe's position in cross-channel marketing measurement as third-party cookies phase out.

A coalition of major European publishers has launched a shared identity solution for advertising that aims to provide an alternative to Google's Privacy Sandbox. The initiative includes participation from publishers representing over 500 million monthly users.

Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The post Google To Test Search Changes In EU After DMA Charges, Per Report appeared first on Search Engine Journal.

Judges to interview all contenders ahead of the IPA Talent & Diversity Conference in April.

Entries and winners came from multiple continents, with VCCP and Serviceplan among the big winners.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Change follows a 2025 campaign to save the cinema's Leicester Square site.

Interim chief executive departs ahead of new CEO Priya Dogra's arrival.

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

Following a tumultous year and a change of leadership for WPP, the UK agency giant this morning unveiled its new strategy for the next three years, in efforts to simplify and integrate client proposition, restore growth, and drive long-term value for clients, talent and shareholders. The multi-year plan, named ‘Elevate28’, aims to transform WPP's structure Read More

Ogury ha anunciado hoy la disponibilidad de su solución de publicidad basada en personas en Televisión Conectada (CTV), lo que permite a los anunciantes activar las mismas personas de forma coherente en todas las pantallas como parte de una estrategia [...] The post Ogury amplía la publicidad basada en personas a la televisión conectada appeared first on ExchangeWire.com.

In today’s Digest we look at DoorDash ending Deliveroo operations in Singapore, ITV Studios launching Studio 55 and opening its content library, as well as Apple rolling out global age-verification tools. The post Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools appeared first on ExchangeWire.com.

AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...] The post AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player  appeared first on ExchangeWire.com.

GEO startup Profound’s $1 billion valuation (and how competitors reacted), Meta’s decision to decouple “metaverse” gaming from VR entirely, an ad fraud scheme that hinged on AI-generated websites and more.

Manus, a new AI tool in Meta's ad platform, gives marketers a glimpse into a future where agents orchestrate media plans, bringing automation to creative and reporting in digital advertising.

Experts share advice for agencies considering a PE deal.

We've rounded up the latest additions to Gen Z's vocabulary, from "chopped" to "unc."

This guide includes insights on where PE money is flowing, as well as advice for agencies on what to look for in a deal and how to attract these dollars.