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20,552 articles covering the AdTech ecosystem
Campaign Highlights Screenshots As A Skill To Fight Social Media Child Sex Harassment
The campaign is anchored by an installation in Helsinki that illustrates the scale of online harassment targeted at children.
Chewy Estimates $50M In Annual Cost Savings From AI
Despite the call for a slowdown of AI development from Anthropic CEO Dario Amodei and other tech CEOs, retailers like Chewy are preparing for an agentic future.
The Possibilian
Terry Young showed us what was possible by organizing the elements of culture in a scientific way. Now he wants to do the same for the science of possibility itself.
The Possibility Gap
The gap -- the distance between what can be imagined and what current systems can deliver -- is the contradiction at the heart of Terry Young's new book, "Possibility Sciences," which is excerpted here.
Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom
The multi-year licensing partnership with BBC Studios brings Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO.
Climate Publisher Heatmap Turned Data Centers Into Triple-Digit Growth
Heatmap, the climate and energy outlet that launched a little over three years ago, is on pace to post triple-digit revenue growth this year as corporate and policymaker interest in […]
Offline by Design: How Pinterest Turned Disconnection Into Earned Media
The intention economy, visual search, and a focus on user wellbeing are shaping digital discovery.
Snap’s Grace Kao on Conversational Marketing and the Future of Brand Engagement
Plus, the role of creativity as AI and other technologies evolve.
How Brands Can Win Attention in a Fragmented World with Papa John’s and Carat
Michael Law and Shivram Vaideeswaran on the ingredients to combine for staying relevant.
Still Old School? TV Ad Measures. Digital Clicks. And What Comes Next.
Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. those ads with the least clicks. What does this mean for traditional TV advertising?
Roblox Eyes Expanded Placements For 'Rewarded' Video Ads
At its Developers Conference this weekend, Roblox teased an expansion of its rewarded video ad format tools that allow creators to place a wider variety of monetizable placements that players can watch for in-game perks.
DSW to test affordable luxury shop-in-shops
The Edit will debut at four existing locations this fall as the company looks to leverage the strength of its brand portfolio to bolster lackluster retail sales.
Dueling Amazon, Target October sales events return
With the holidays right around the corner, both retailers will hold deal days next month on everything from toys to groceries and apparel.
Old Navy’s new subbrand is a big bet on activewear
The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.
Bandwidth and Salesforce Expand Collaboration to Support The Global Rollout of Salesforce’s Native Contact Center
Extends availability to Europe, Australia and New Zealand initially, powered by Bandwidth’s Communications Cloud and a new Maestro BYOC integration Bandwidth Inc., a leading global enterprise cloud communications company, announced an expansion of its collaboration with Salesforce as the first certified carrier to support the global rollout of Salesforce’s native Contact Center. Following the North […]
Franchising Has a Local Marketing Execution Problem
By every headline number, franchising is having a fine year. The International Franchise Association projects industry output will top $920 billion in 2026, with franchise GDP climbing 1.8% and nearly 13,000 new units opening. On a boardroom slide, that’s a growth story. Walk the sidewalk in front of any given location, and the story looks […] Franchising Has a Local Marketing Execution Problem first appeared on Street Fight.
Magic: The Gathering’s ‘Reality Fracture’ Designers Unveil New ‘What If’ Set Details as Four Cards Debut (EXCLUSIVE)
The world of Magic: The Gathering will break with the upcoming release of new mainline set “Reality Fracture,” something Magic maker Wizards of the Coast says fans have been asking for for a long time. “Doing another ‘what if’ set is a frequent player request, so it was something I’ve been on the lookout to […]
Meta Published 2 Documents About Muse And Only One Mentions Attacks via @sejournal, @slobodanmanic
Meta published two Muse documents on the same day. One never mentions risk, attack, or prompt injection. The other uses them 39 times. The post Meta Published 2 Documents About Muse And Only One Mentions Attacks appeared first on Search Engine Journal.
Thrad Launches Self-Serve DSP Giving Marketers Direct Access to Advertising Inside LLMs
Thrad, the leading advertising platform for AI conversations, today (15th September, 2026) announced the launch of its self-serve platform, enabling marketers to create and launch campaigns inside large language models. The launch gives marketers a direct way to advertise products in [...] The post Thrad Launches Self-Serve DSP Giving Marketers Direct Access to Advertising Inside LLMs appeared first on ExchangeWire.com.
Life360 promotes Crash Detection feature with emotional spot on the Emmys
Director Marcus Ibanez and cinematographer Marcell Rév shot the evocative film on 35mm.
Canela Media’s Hispanic Cultural Cohorts Study: How Culture, Content and Identity Shape Hispanic Brand Connection
Six cultural cohorts reveal how Hispanic audiences express, navigate and live their culture, and how those differences shape content and brand connection.
LA28 Looks to Bring Golden Opportunity to Brands With New Offerings, Massive Viewership
Each day of the Olympics will be like staging seven Super Bowls, according to Janet Evans, chief athlete officer for LA28.
The next martech strategy starts with the operating environment
The people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore. The post The next martech strategy starts with the operating environment appeared first on MarTech.
Salesforce bets CRM experience can give its AI an edge
Koa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions. The post Salesforce bets CRM experience can give its AI an edge appeared first on MarTech.