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20,553 articles covering the AdTech ecosystem
Salesforce bets CRM experience can give its AI an edge
Koa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions. The post Salesforce bets CRM experience can give its AI an edge appeared first on MarTech.
Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome
Ad tech partners, media-buyers and publishers can now use 'CrUX' to understand how web space is evaluated.
Chrome Has A New Way To Measure Ad Overload On The Web
Ad-cluttered websites are bad for users. Who among hasn’t waited with mounting frustration for a banner-stuffed article to load or an ad-chocked webpage to struggle into view? But “we know it when we see it” isn’t a quantifiable metric. On Tuesday, Chrome added four new metrics to its Chrome User Experience Report (CrUX): ad count, […] The post Chrome Has A New Way To Measure Ad Overload On The Web appeared first on AdExchanger.
Apple TV, Apple Arcade added to iCloud+
iCloud+ subscribers will soon gain access to Apple TV and Apple Arcade as part of their iCloud+ subscription — at no additional cost. iCloud+ with Apple TV and Apple Arcade will roll out to over 100 countries and regions through the end of September. With the introduction of iCloud+ with Apple TV and Apple Arcade, […]
SkyShowtime to be axed?
Reports have emerged that Comcast’s NBC and Paramount Skydance are considering shuttering SkyShowtime, their joint streaming platform that operates in European markets. SkyShowtime’s board of directors are said to have sent a letter to the company’s CEO, Monty Sarhan, this week. According to the letter, which reported by Reuters, the board is considering “strategic options” […]
Spain: Telefónica, DAZN seal €1.65bn LaLiga deal
Telefónica has reached a €1.65 billion agreement with DAZN that will allow its Movistar Plus+ pay-TV platform to continue offering 100 per cent of LaLiga matches in Spain for a further five seasons. The non-exclusive agreement, running from the 2027/28 season to 2031/32, is worth an average €330 million per season, Telefónica has informed Spain’s […]
Wurl launches Content Intelligence Platform
Wurl, a specialist in the streaming TV industry, has announced the launch of its Content Intelligence Platform, a new enrichment enablement solution designed to help demand-side platforms (DSPs) scale advanced targeting across connected TV (CTV). The offering creates a direct connection between streaming content intelligence and programmatic demand, unlocking opportunities for how CTV inventory is […]
Sightly Bolsters UK and Global Teams With Hires From Captify and GumGum
Laura Sanderson has joined the company as Director of Sales, UK Regions, while Paul Lowrey steps in as VP, Global Marketing Strategy & Enablement. The post Sightly Bolsters UK and Global Teams With Hires From Captify and GumGum appeared first on New Digital Age.
UK creator revenue to surpass £1 Billion for the first time
A first-of-its-kind IAB UK study sizes the UK creator partnerships market, forecasting 26% growth to £1.2bn this year… The post UK creator revenue to surpass £1 Billion for the first time appeared first on New Digital Age.
Ai Marketing Pioneers: From moving beyond legacy metrics to unlock real-time relevance
New Digital Age sat down with Thomas Ives, Founder of RAAS LAB, and Christian McAlinden, Programmatic Director at dentsu. Their conversation tackled the industry's deep-seated reliance on legacy metrics, why traditional DSPs fall short on context, and how an innovative programmatic campaign for home improvement giant B&Q delivered 813,000 unique creative variants tailored to real-time consumer intent. The post Ai Marketing Pioneers: From moving beyond legacy metrics to unlock real-time relevance appeared first on New Digital Age.
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
Target names chief marketing and guest experience officer
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
🎁 How to Tap into Q4 Potential
Plus, Redditors, trust and brand strategy: Can they meet in the middle?
Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign
Mojo turns a strategy into a live campaign across channels, adapts to an organization’s marketing behavior and continually improves performance Demandbase, the pipeline engine for AI GTM, today launched Mojo, a major push forward in agentic marketing, where agents carry B2B context across campaigns and systems, and turn it into action teams can trust. Mojo […]
PebblePost Names Adam Soroca CEO to Advance Purchase-Powered Multichannel Marketing
PebblePost announced the appointment of Adam Soroca as Chief Executive Officer. Since its founding, PebblePost has uniquely enabled marketers to harness the predictive power of purchase data to determine exactly which consumers will convert across online and offline channels. PebblePost’s customer base spans some of the world’s most recognizable brands across retail, education, travel, fitness, […]
Acclaro Appoints Sahil Rishi Group President to Accelerate its Content Intelligence Strategy
The Company also names a new Chief Operating Officer, positioning Acclaro to lead as AI redefines how global content is created, adapted and delivered Acclaro, a provider of content intelligence solutions that helps brands communicate with purpose, precision and global impact, announced Sahil Rishi has been named the Company’s new Group President, effective immediately. As […]
Mediaocean AI Ventures Launches to Scale the Next Generation of AI Startups Across Advertising
Initiative unites capital with Mediaocean’s industry-wide footprint and NIVO AI framework to help promising companies move from innovation to industry adoption Mediaocean, the foundational technology and AI partner for omnichannel advertising, announced the launch of Mediaocean AI Ventures, a dedicated initiative to invest in and scale startups transforming the advertising ecosystem with AI. Building great […]
Nintex Appoints Amy Payne as Chief Marketing Officer
Accomplished technology marketing leader joins Nintex to accelerate growth in agentic business orchestration Nintex, a global leader in process management and workflow automation, announced the appointment of Amy Payne as Chief Marketing Officer. Payne will lead Nintex’s global marketing organization, with responsibility for the company’s global marketing strategy and execution. Payne joins Nintex as the […]
StackAdapt Welcomes Shopify President Harley Finkelstein as Strategic Advisor
Accomplished entrepreneur and technology leader will advise StackAdapt as the company continues to scale its AI-powered advertising and orchestration platform globally StackAdapt, the leading AI advertising and orchestration platform, announced that Harley Finkelstein, President of Shopify, has joined the company as a strategic advisor. Finkelstein will work closely with StackAdapt’s leadership team as the company […]
SoftServe Establishes Local Presence in Saudi Arabia to Advance AI Innovation and Digital Transformation
New entity marks significant milestone in the company’s commitment to the Middle East region SoftServe, an AI and technology services company specializing in autonomous enterprises, announced the official launch of a new entity in Saudi Arabia, marking a significant milestone in the company’s commitment to the Middle East region and expanding its global presence to […]
Webflow Names Utkarsh Sengar Chief Technology Officer and Jin Lim Chief Engineering Officer
Two proven Webflow leaders will guide the agentic marketing platform’s technology strategy and engineering execution Webflow announced that Utkarsh Sengar has been promoted to Chief Technology Officer and Jin Lim to Chief Engineering Officer. In their expanded roles, they will lead Webflow’s technology strategy and engineering execution as the company scales Source by Webflow, the […]
X and Samba Partner to Quantify the Real-World Impact of Entertainment Advertising
Samba Analytics provides insights on X campaigns that drive media consumption on streaming platforms, linear TV and at movie theaters Samba, the global leader in media intelligence, announced a strategic partnership with X that will provide entertainment marketers with independent, third-party measurement for how advertising campaigns on the X platform influence real-world consumer behavior. Initial […]
Bygma Selects Stibo Systems to Strengthen Product Data and Documentation Across the Group, Starting in Denmark
One of the Nordic region’s largest building materials suppliers establishes a common, governed product master data foundation to support documentation, sustainability requirements, operational efficiency, and future use of AI Stibo Systems, the largest independent provider of master data management (MDM) and the company behind the trusted intelligence platform, announced that Bygma, one of the largest […]