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11,240 articles covering the AdTech ecosystem
What It Takes to Grow a CPG Challenger Brand
This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, […]
AI Is Bringing Retail Media Closer to the Sale
This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]
Carter’s brings on Build-A-Bear vet as CEO
The appointment of Sharon Price John as chief executive comes only a year after the company named someone else to the top spot.
Estée Lauder now expects up to 10K role reductions
The cosmetics company increased its expected role cuts as part of its restructuring effort, with much of the increase in point-of-sale jobs at department stores.
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations via @sejournal, @hethr_campbell
Learn how AI search signals impact visibility. Enhance your SEO strategies with insights from leading experts in the field. The post 500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations appeared first on Search Engine Journal.
These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
Inside Fox’s Upfront Pitch: Tubi and Sports Primed to Score Advertiser Growth
Fox ads president Jeff Collins previews upfront pitch, growth for Tubi, and more advertisers getting into sports.
What’s POSSIBLE With AI
Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference. The post What’s POSSIBLE With AI appeared first on AdExchanger.
How one grocer revamped its catering in time for graduation
Regional chain Busch’s Fresh Food Market expanded its menu and started using new serving trays to appeal to consumers’ party needs.
The Friday Checkout: Amazon says it’s the second-largest U.S. grocer — stores (mostly) not required
The company’s grocery business brought in over $150 billion in gross sales last year, yet its brick-and-mortar presence relies mostly on its specialty chain, Whole Foods.
The Weekly Closeout: Heydude sales decline and Lululemon dishes about Chip Wilson
The Crocs-owned footwear brand reported a 12% sales decline, while the athletics company spelled out a fraught relationship in proxy documents.
Saks Global slashes 16% of its corporate workforce
The latest round of downsizing comes amid the luxury retailer’s bankruptcy and leaves it to focus resources “toward critical capabilities that will drive profitable, sustainable growth,” a spokesperson said Thursday.
J. Jill names Coach vet as chief marketing officer
Kimberly Wallengren, who also worked at American Eagle and Adidas, will focus on brand positioning, expanding customer reach and growing consumer engagement.
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign
“A Girl SMR at Claire's” includes ASMR filming set-ups, a Summer Sensory Shop and a presence on teen-focused social platform Coverstar.
Go Figure: 3 big marketing numbers from April
From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.
Campaign’s most-read articles: April 2026
Media pitches proved popular.
How Coca-Cola, Hershey and United are using AI and data—and proving the value of marketing to the C-suite
Advice from major marketers about where they plan to gain an advantage in their organizations, and what they learned in Miami.
OpenAI is Now Sharing Its Users’ Data With Advertisers
The company's updated privacy policy quietly formalizes data-sharing with marketing partners and confirms it's receiving purchase data from advertisers, just as ChatGPT uninstalls are on the rise.
OpenAI starts laying foundations for ChatGPT ads in EU
Updates to the company's conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
POSSIBLE 2026: AdExchanger’s Hot Takes
The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got […] The post POSSIBLE 2026: AdExchanger’s Hot Takes appeared first on AdExchanger.
On Robert Smigel’s First-Ever Podcast, He and His Friends Brainstorm Ideas for People Who Want Help Being Funnier (EXCLUSIVE)
Robert Smigel is launching a podcast in which he and his comedian friends — including David Letterman, Bob Odenkirk, Ellie Kemper and Jim Gaffigan — try to help zhuzh up the hilarity of everything from a eulogy to a Tinder profile. Smigel, a writer, producer, actor and director best known for his “TV Funhouse” segments […]
Infowars Site Goes Offline Amid The Onion’s Legal Battle to Secure Control of Right-Wing Outlet
Early Friday morning, Infowars.com winked offline — displaying a blank page with the words “Off Air.” The shutdown of Alex Jones’ far-right conspiracy website comes as satire publisher The Onion is trying to complete its takeover of Infowars.com and turn it into a parody of itself. On Thursday, a Texas appeals court granted an emergency […]
LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies
As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill, co-founder and chief innovation officer at creative agency Sawhorse Productions, knows […]
How Ford brings American values to life as nation’s 250th birthday nears
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.