News
20,557 articles covering the AdTech ecosystem
Blockchain development companies in the UK: A market overview
The United Kingdom has become one of Europe’s most active hubs for blockchain innovation. London alone hosts hundreds of fintech and Web3 startups, while government-backed initiatives and a mature financial sector continue to attract both talent and investment into distributed ledger technology. Businesses looking to build on blockchain, whether for supply chain transparency, decentralised finance, […]
Over 41,000 attend IBC 2026
IBC 2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam – welcoming 41,225 attendees – including Advanced-Television – from 170 countries and more than 1,300 exhibitors. “IBC’s superpower is the power to convene our industry,” commented Mike Crimp, CEO of IBC. “Our […]
Space42, Viasat formally establish Equatys
Mark Dankberg, Chairman and CEO at Viasat and Karim Michel Sabbagh (MD at Space42) were both on the industry leaders keynote stage at the Paris World Space Business Week and explained in some detail their joint plan for a new mega-constellation of up to 2,800 low Earth orbiting satellites. The pair have committed to a […]
Survey: Poor indoor mobile connectivity hitting UK economy
Poor indoor mobile connectivity could be costing the UK economy £103 billion (€120.3bn) a year, according to senior decision-makers surveyed by Freshwave, with public sector respondents estimating £63 billion of this impact falls on their sector. This highlights a clear opportunity for business and government to bolster national productivity. This is according to connectivity infrastructure-as-a-service […]
Prime Video US adds on-demand news clips
All customers in the US, with or without a Prime membership, can already access local, national, and world news coverage from major providers with a free dedicated news destination accessible directly from the Prime Video homepage. And now, Prime Video is introducing curated playlists of on-demand news clips for the biggest national and local stories. […]
Report: Vodafone TV needs sharper differentiation
Vodafone TV’s October launch in the UK will strengthen VodafoneThree’s UK fixed-mobile convergence strategy by filling a key pay-TV gap and extending TV access to mobile-only customers, suggests Globaldata, the intelligence and productivity platform. The move could accelerate multiplay adoption and support 5G+ and broadband cross-selling, but the British telco needs stronger operator-specific benefits and […]
Channel 4 Sales to become Paramount’s UK ad sales partner
Channel 4 and Paramount have jointly announced that, from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a portfolio of Paramount brands in the UK, including its public service network, 5. The long-term commercial partnership, valued at over £300 million (€350m), is the first time that advertising for the two PSBs […]
Tis the Season: Here’s How to Make it Sing
Rachel Said breaks down how to get the most out of Q4.
Conversational AI Technology Transforms Commercial Breaks Into Real-Time, One-to-One Viewer Engagement Across Broadcast and Streaming Content
Brand Engagement Network Inc. (“BEN”), together with Cataneo, announced at IBC2026 its conversational advertising technology, designed to transform traditional commercial breaks into real-time, one-to-one interactions where viewers can engage directly with AI agents embedded within broadcast and streaming content. The technology enables a shift from passive advertising toward interactive engagement, allowing viewers to converse with […]
Zendesk Introduces Specialized AI Agents Purpose-built for Your Business
New Industry and Custom Agents understand your business, and take action across the systems you use to move your business forward. Zendesk introduced Specialized AI Agents, purpose-built for the work that matters most to a specific business or industry. They combine industry expertise with each company’s unique knowledge, workflows and connected systems to take action […]
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
Anthropic Shares Power Prompts That Improve AI Results via @sejournal, @martinibuster
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks. The post Anthropic Shares Power Prompts That Improve AI Results appeared first on Search Engine Journal.
What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety
In her latest column, mobile expert Peggy Anne Salz looks at the importance of providing a safe ads in an in-app environment, and how the danger is sometimes carefully hidden... The post What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety appeared first on ExchangeWire.com.
Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed
Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all… The post Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed appeared first on ExchangeWire.com.
The most valuable thing a company owns is the thing no one owns
Brand is a company’s most valuable asset. But, surprisingly, it’s also the one with no clear owner.
How QuikTrip dreamed up its viral in-stadium MLB hot dog game
Laughlin Constable devised the “Home Bun” contest, where fans have to pair a hot dog and a bun before time runs out.
Inside Apple and TBWA\MAL’s decade-long journey to stay one step ahead
On their 10th anniversary at MAL, Katrien De Bauw and Brent Anderson unpack the secrets to their ongoing success.
Inside fast food’s big bet on experimental restaurant concepts
KFC Open House, Taco Bell Live Más Café and the now-closed CosMc’s show how chains create new concepts to test ideas that can eventually migrate to their main businesses.
Four Female Endorsers Left Holding the Bag for Ads Gone Wrong
For those who charged that Sydney Sweeney’s nude appearance on behalf of Novig was little more than a stereotype-affirming flesh play, here’s a piece of news: It wasn’t a male, […]
Former Magnite Exec Adam Soroca Named PebblePost CEO
The hire comes as PebblePost bets beyond direct mail, expanding into CTV, display, online video, mobile app and audio
GReminders Launches MCP Server, Delivering Meeting Operations and Household Data Across Claude, ChatGPT, and Copilot
Available first in the Claude Directory, GReminders leverages the open Model Context Protocol (MCP) to bring smart scheduling and CRM proxy data to top AI workspaces. GReminders, a premier meeting management platform for financial advisors and professional services, announced the release of its Model Context Protocol (MCP) server, now available in the Claude Directory and […]
Superhuman Acquires Fathom, AI Notetaker
Fathom will bring meeting intelligence to the Superhuman suite, connecting conversations with email, documents, and AI assistance. Superhuman, the AI productivity platform bringing AI to wherever people work, announced that it has acquired Fathom, an AI meeting partner trusted by hundreds of thousands of companies to capture, search, and act on what happens in meetings. […]
Copado Brings Governed AgentOps Directly to Salesforce Developers with Agentia Headless
New developer experience brings Copado pipelines, testing and governance into the IDE and terminal, allowing Salesforce developers to put AI agents to work without changing tools or sacrificing control. Copado, the leader in AI-powered AgentOps for business applications, announced Agentia Headless, a new developer experience that brings governed AI agents directly into the tools developers […]
Brillio Joins Salesforce’s Forward Deployed Engineering Partner Network
Recognition highlights Brillio’s growing leadership in enterprise scale Agentforce implementations and agentic AI delivery Brillio, The Enterprise AI Accelerator, announced that it has joined the Salesforce Forward Deployed Engineering (FDE) Partner Network, an invitation-only program that brings together a select group of partners recognized for their Agentforce implementation strength, deep industry expertise, and proven ability […]