News

AI Overviews Clicks Get Tested, Earnings Tell Two Stories – SEO Pulse via @sejournal, @MattGSouthern

Google repeats the bounce clicks claim. Alphabet and Microsoft report from the revenue side. More in this week's SEO Pulse. The post AI Overviews Clicks Get Tested, Earnings Tell Two Stories – SEO Pulse appeared first on Search Engine Journal.

Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO via @sejournal, @gregjarboe

Google’s latest update exposes weak SEO strategies while rewarding original, structured, and credible content. The post Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO appeared first on Search Engine Journal.

Pinterest ad shows girls going from doom-scrolling to dancing

Spot is second iteration of 'How did they do it?' campaign.

Week in Review: Netflix Launches a Vertical Video Feed, M6 Partners with ChatGPT, and Tech Giants Tout Their AI Investments

In this week's Week in Review: Netflix launches 'Clips', M6 leans on ChatGPT for discovery, and tech giants discuss AI investments in quarterly earnings. Top Stories Netflix Launches Vertical Video Feed 'Clips' US streaming giant Netflix has released an overhaul of its mobile app interface, adding a new vertical video feed called 'Clips' which will Read More

Skittles gets soft and squishy in loony ads for its Gummies candies

TBWA\Chiat\Day campaign features oddball settings like kangaroo pouches and jellyfish massages.

Skittles Gummies - Mangaroo - 15s

Skittles Gummies - Balloon Dog - 15s

Skittles Gummies - Jellyfish Massage - 15s

Ford takes a different America 250 approach with values-driven campaign

Wieden+Kennedy effort pairs understated visuals with an employee pricing incentive across new vehicle lineup.

Ford Employee Pricing - You Pay What We Pay - 30s

Marketers on the Move: Hires and Exits at Chipotle, PayPal, Overtime, and More

A weekly roundup of the biggest U.S. and global brand leadership appointments.

Chinese Retail Is Shaking Up American Retail

Asian retail—much of it Chinese—is now having its own moment.

Why we trust AI when it makes things up

As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult. The post Why we trust AI when it makes things up appeared first on MarTech.

The art of doing more with less: The new marketing operations stack

Learn how to transform your MOps function from a support role into a proactive driver of business growth and innovation at the May 6th MarTech Conference. The post The art of doing more with less: The new marketing operations stack appeared first on MarTech.

Can DAMs keep up as content demands outgrow workflows?

New MarTech research shows that as asset volume and personalization increase, DAMs' focus must shift to content management at scale. The post Can DAMs keep up as content demands outgrow workflows? appeared first on MarTech.

Why affiliate marketing still needs humans in the AI era

As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results. The post Why affiliate marketing still needs humans in the AI era appeared first on MarTech.

Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”

Rees spoke at the annual IPA Talent and Diversity Conference this week.

In pictures: Campaign Media Awards 2026

See all the best pics from last night's ceremony.

Peroni Nastro Azzurro brings Italian Renaissance to Covent Garden

Seen Presents, McCann and Joy! Collective created the experience.

The Jolly Hog's launch of Marmite and Colman’s range goes out with a banger

The one-day event will take place in Clapham, London.

How brands can tap into growing IRL and digital disconnect demands from Gen Z and Gen Alpha

As Gen Zers prioritize mental health amid screen fatigue, they are increasingly looking for ways to connect in real life, and brands are starting to get the message.

3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market

The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.

AI shopping hits a trust ceiling even as AI adoption rises

Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go. The post AI shopping hits a trust ceiling even as AI adoption rises appeared first on MarTech.

“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report

Revamped report includes addressable TV and social media as standalone channels.