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11,247 articles covering the AdTech ecosystem
In pictures: Campaign Media Awards 2026
See all the best pics from last night's ceremony.
Peroni Nastro Azzurro brings Italian Renaissance to Covent Garden
Seen Presents, McCann and Joy! Collective created the experience.
The Jolly Hog's launch of Marmite and Colman’s range goes out with a banger
The one-day event will take place in Clapham, London.
How brands can tap into growing IRL and digital disconnect demands from Gen Z and Gen Alpha
As Gen Zers prioritize mental health amid screen fatigue, they are increasingly looking for ways to connect in real life, and brands are starting to get the message.
3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market
The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.
AI shopping hits a trust ceiling even as AI adoption rises
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go. The post AI shopping hits a trust ceiling even as AI adoption rises appeared first on MarTech.
“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report
Revamped report includes addressable TV and social media as standalone channels.
Mediaplus UK overhauls leadership and appoints new managing directors
New structure follows the introduction of Serviceplan's integrated model last year.
AI ad of the week: Quechua’s hybrid spot follows a sentient but duty-bound robot
Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.
Agency Brief—Holding companies split on ad tech, High Noon’s creative search
This week, we’re breaking down the latest earnings reports from WPP, Omnicom and Stagwell, and we dive into High Noon’s search for a new creative agency.
How sports teams are using AI and fan data to rethink marketing
From chatbots to retail media, teams are using AI to engage fans in new ways.
Inside the junior talent reset—apprenticeships, AI fluency, what leaders currently value
Agencies are recasting entry-level roles as AI automates rote tasks, elevating apprenticeships and client-facing work while universities debate AI training and expectations. On Ad Age Insider, Lindsay Rittenhouse describes what both new talent and industry leaders need to know.
Molson Coors shifts ad spending as it navigates mixed performance from its brands
The brewer plans to move ad dollars across brands in real time, ramp up World Cup spending and adjust regionally.
Ad Age crossword puzzle—dress code
Fashion’s commentary on identity and culture informs marketing strategies across categories.
Ads of the Week: 8 Campaigns That Caught Our Eye, From Claire’s to Skittles
Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.
The Stack: Advertising Gets More Autonomous
This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems. In today’s MadTech Daily, we discuss Meta being found in breach of EU law over child [...] The post The Stack: Advertising Gets More Autonomous appeared first on ExchangeWire.com.
Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth
Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajectory of more than five years of growth, achieving increases in both [...] The post Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth appeared first on ExchangeWire.com.
How AI Overviews Surface Negative Reviews, Without Anyone Searching for Them via @sejournal, @EraseDotCom
Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review. The post How AI Overviews Surface Negative Reviews, Without Anyone Searching for Them appeared first on Search Engine Journal.
Comic: ‘I Just Wanna Watch The Game!’
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger.
What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […] The post What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer appeared first on AdExchanger.
What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […] The post What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing appeared first on AdExchanger.
Campaign Media Awards 2026: winners revealed
EssenceMediacom, OMD, Bountiful Cow and Wavemaker were among the big winners at the Campaign Media Awards 2026, which took place this evening (30 April) at the London Hilton Park Lane hotel.
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
Taboola’s next act: an AI answer engine for publishers
HuffPost UK, Reach and USA Today Co. are rolling out Taboola's AI-powered answer engine to boost engagement.