News

Limelight Inc., a global programmatic white-label platform, shared a new case study showcasing results from a leading APAC ad exchange deploying their latest feature - Adaptive Rules Centre (ARC). ARC is a rule-based toolkit that lets partners automate performance optimisations [...] The post Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange appeared first on ExchangeWire.com.

Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers.  This strategic partnership marks a major step forward [...] The post Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers appeared first on ExchangeWire.com.

Lowe's has created a kids club loyalty program in order to gain better data insights about customers.

Mark Douglas, president and CEO of MNTN, joins the Marketer’s Brief podcast to talk about how AI is reshaping TV advertising.

Gen Z is disconnecting from digital life and embracing offline experiences

How to build a marketing strategy around culture, not campaigns.

Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.

Agency group increases staff attendance requirement from three to four days.

As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.

Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.

This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.

After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.

Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.

Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When Netflix first launched an ad-supported tier in late 2022, buyers were concerned about the limited scale and targeting options – you know, the stuff that makes streaming worth the premium CPMs. Then Amazon showed up with […] The post Warming Up To Netflix Ads; OpenTable Is OpenTo Ads appeared first on AdExchanger.

For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption: If you build a destination – a site, an app, a channel – audiences will come. And if you have an audience, you can make content publishing economics work through advertising, subscriptions or some mix […] The post No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing appeared first on AdExchanger.

Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on […] The post From Avoiding Bad Ads To Demanding ROI appeared first on AdExchanger.

TikTok Shop has exceeded $100 billion in gross merchandise value in the US market, marking a major milestone for social commerce. The platform's advertising infrastructure and shoppable video formats are driving significant revenue for brands, positioning TikTok as a major retail media competitor.

The European Commission imposed a €798 million fine on Meta for tying Facebook Marketplace to its social network, creating unfair competitive advantages in classified advertising. The ruling affects how digital platforms can bundle advertising services and has implications for platform advertising practices across Europe.

Walmart disclosed its advertising business Walmart Connect reached $5.5 billion in annual revenue and announced expanded demand-side platform capabilities for advertisers. The retail media giant is adding new measurement tools and off-site advertising capabilities to compete with Amazon Ads.

Snapchat launched AR-powered shopping ads that allow users to virtually try on products before purchasing, expanding the feature beyond beta to all advertisers globally. The technology integrates with major e-commerce platforms and includes new measurement capabilities for AR ad engagement.

Reddit introduced a new automated campaign type similar to Google's Performance Max, using machine learning to optimize ad placement across feeds, conversations, and communities. The platform also announced enhanced conversion tracking and integration with major e-commerce platforms.

Instacart announced major expansions to its advertising platform including shoppable video ads within the app and connected TV advertising capabilities that link TV ads to in-app purchases. The retail media network is also launching new attribution tools to measure cross-channel campaign effectiveness.

Adobe launched new generative AI capabilities in Adobe Express specifically designed for creating display advertising at scale, including text-to-image generation optimized for ad specifications and automated resizing for multiple formats. The tools integrate with major ad platforms for direct publishing.

Disney Advertising introduced a programmatic guaranteed buying option for its streaming inventory on Hulu and Disney+, allowing advertisers to reserve premium CTV inventory programmatically with fixed CPMs. The offering combines the efficiency of programmatic with the certainty of direct deals.