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20,570 articles covering the AdTech ecosystem
Amazon invests over $230M in benefits, pay for Whole Foods store employees
As the company continues to merge its operations with the specialty grocer, this next investment focuses on its frontline workers.
Trump Says He’s the Only AI ‘Guardrail’ Needed and Mocks Anthropic CEO’s Call for AI Slowdown: ‘Pretending to Be a Perfect Little Angel’
After the CEOs of AI giants Anthropic and OpenAI this weekend issued calls for the industry to slow development over safety concerns, President Donald Trump weighed in the topic — downplaying the need for any protections in AI tech development other than himself. “The only control or ‘guardrails’ that AI needs is a STRONG AND […]
Googles upgrades Meridian with agentic AI, upper-funnel capabilities
Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.
AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise via @sejournal, @gregjarboe
Count AI marketing's hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic's mistake and starving long-term strategy. The post AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise appeared first on Search Engine Journal.
ChatGPT Leaps To No. 5 Brand In Loyalty
In a tech-dominated world, emotions are more powerful than transactions.
Two Out Of Four Networks Have No New Fall Shows
Network TV will have a comparatively quiet fall premiere season as two of the four legacy broadcast networks will have no new shows at all.
Midterms Accelerate Local Ad Expansion, Produce Tough Comp For Next Year
Local ad-spending growth will lag the total U.S. expansion this year, but will be even more adversely impacted by the decline in political ad spend next year, effectively showing no year-over-year growth, according to an update released by BIA Advisory Services.
'Practical Magic 2' Conjures $30M Opening Weekend
Replacing "Spider-Man: Brand New Day" in the top spot, "Practical Magic 2" had a 92% positive audience score, per Rotten Tomatoes, but critics posted a weak 39% approval tally. National TV ad spend was a very modest $4.95 million, according to estimates from iSpot.
A Brief History Of The Emmy Awards
Just in time for tonight's live awards telecast, here's my brief history of the Emmys, and my recommendations for making them better and boosting the ratings.
The AI Slowdown The Ad Industry Didn't See Coming
Advertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, but spent the past year bracing for massive declines in traditional web traffic and ad monetization caused by AI.
DoubleVerify Data: AI Slop Hits 500M+ Impressions in First Half of 2026
DoubleVerify (DV) detected more than half a billion impressions of low-quality AI-generated content – or "AI slop" – during the first half of 2026, offering a new indication of its scale across the internet. The figure includes AI slop impressions identified [...] The post DoubleVerify Data: AI Slop Hits 500M+ Impressions in First Half of 2026 appeared first on ExchangeWire.com.
Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe
In today’s Digest, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integration stumbles. The post Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe appeared first on ExchangeWire.com.
One Year Post-American Eagle Scandal, Sydney Sweeney Sparks Ire by Going Naked for Novig
The ad has received backlash for reversing years of gains for female athletes
Week of Aug 31 Cable News Ratings: Fox News & MS NOW Record Gains in Demo
CNN was the only network to register across-the-board declines week over week.
Creators are Becoming Television’s New Showrunners: WPP Media’s Adam Shlachter
CANNES, France — Creator-led video and traditional television are starting to resemble relatives at a family reunion. They arrived by different routes, insist they have nothing in common and are now sitting on the same living-room sofa. For advertisers, that convergence is creating new ways to reach audiences that may not consider television to be […]
Why SoHo is still a retail favorite
The New York neighborhood is seeing record low retail rental availability rates while some of the city’s other shopping corridors struggle.
Instacart, Shipt launch AI-powered shopping assistants
The companies’ new marketplace tools can build grocery carts based on a conversation with a customer or an uploaded photo.
Redditors, Trust and Brand Strategy: Can They Meet in the Middle?
Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.
Sydney Sweeney’s Naked Sports Betting Ad Ignites Backlash From Olympic Athletes: ‘Stop Sexualizing Women in Sport’
Sydney Sweeney appears to be at the center of another controversy involving a commercial. The “Euphoria” actress recently stripped down for a steamy new ad for sports trading app Novig, going nude and covering parts of her with a variety of sports equipment. But not everybody is overjoyed by sports’ new naked cheerleader. Over the […]
The AI content tsunami: Creation is the easy part
AI made content creation effortless. Now companies are drowning in what they can't review fast enough.
How the New York Jets extends OOH marketing for better storytelling
The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.
Sonos unveils global brand campaign to regain trust after 2024 misstep
CMO Colleen DeCourcy and creative lead Rinee Shah unpack the ‘Love the Sound. Feel the System’ campaign.
Samsung Taps Couples Therapy’s Dr. Orna Guralnik to Ease Phone Switching Fears
Samsung enlists Couples Therapy's Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching.
Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.