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20,570 articles covering the AdTech ecosystem
Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset
The SNL alum fronts the next phase of the company's largest global campaign ever
The ultimate battle for your digital storefront
AI search engines are rewriting the rules of retail. Here is how to keep your brand visible when algorithms replace human shoppers. The post The ultimate battle for your digital storefront appeared first on MarTech.
Who owns your AI agents after they launch?
AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement. The post Who owns your AI agents after they launch? appeared first on MarTech.
Technetix appoints Mills as SVP, Global Operations
Technetix has hired Huw Mills as Senior Vice President, Global Operations, effective immediately. Mills brings more than 30 years of manufacturing and operations experience. He joins Technetix from Nidec Drives, where, as Vice President, Global Operations, he led more than 1,000 people across the Americas, Europe, India and Asia, with responsibility spanning manufacturing, supply chain, […]
DAZN bolsters leadership team
DAZN, the sports streaming service, has announced three appointments to its executive leadership team that it says will “drive the group’s next phase of profitable growth”. Patrick Delany has been appointed Chief Operating Officer, based in London. He will have end-to-end responsibility for the day-to-day trading performance of DAZN, driving subscriber and revenue growth across […]
Tubi GM UK Ross Appleton: “Content discovery is a lot more complex than it ever was”
For Ross Appleton, General Manager, UK at Tubi, personalisation and machine learning are central to that challenge. Ahead of his appearance at NDA’s Foresight Conference, he discusses the changing nature of content discovery, the growth of ad-supported streaming, CTV advertising innovation and why fragmentation could ultimately create better opportunities for brands. The post Tubi GM UK Ross Appleton: “Content discovery is a lot more complex than it ever was” appeared first on New Digital Age.
Ad World: today’s news from around the web
Each day, New Digital Age […] The post Ad World: today’s news from around the web appeared first on New Digital Age.
New Instagram Update Could Change How Brands Use UGC
This new Instagram update could fundamentally change how branded content is
Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
How Columbia’s marketing breaks through with fax machines, flat Earth
Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
How To Connect AI Search Visibility To Local Leads via @sejournal, @lorenbaker
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads. The post How To Connect AI Search Visibility To Local Leads appeared first on Search Engine Journal.
Is CTV a Buyer’s Market or a Seller’s Market?
In the early days of CTV, a small pool of inventory and buying options created what might be described as a seller's market, with limited supply commanding high CPMs from publishers. But as the market matures, increasing volumes of inventory and more ways to buy are arguably shifting CTV towards a buyer's market - though Read More
Nutrafol Reframes the Makeover On Red Carpet’s Biggest Night
The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.
Liz Rutgersson Named CEO of Stagwell’s Assembly to Build ‘Agency for the Future’
Rutgersson previously held the title of CEO at Dentsu’s iProspect
AI exposes what your brand guidelines leave unsaid
Brand teams have always relied on people to interpret vague guidelines. AI turns those hidden assumptions into a problem that can scale fast. The post AI exposes what your brand guidelines leave unsaid appeared first on MarTech.
Foxxum, Tennis Channel extend partnership
Foxxum, a provider of smart TV, OTT, and Connected TV solutions, has announced the extension of its long-term partnership with Tennis Channel. Since 2019, Foxxum has supported Tennis Channel in building, operating, and advancing its Connected TV app portfolio across major platforms including Roku, Fire TV, Apple TV, Android TV, Samsung, Comcast, and Vizio, as […]
More Chang-Dong movies coming to Netflix
Netflix is set to stream more of celebrated Director Lee Chang-dong’s acclaimed filmography worldwide, giving audiences the chance to discover films including Secret Sunshine and Peppermint Candy. Possible Love – Lee’s first film in eight years that won the Silver Lion (Grand Jury Prize) at the 83rd Venice International Film Festival – opens in South […]
FIFA ASEAN Cup 2026 partners with IMG
Sports marketing agency IMG and the FIFA ASEAN Cup 2026 have announced a partnership to launch the inaugural Southeast Asian men’s tournament and boost the development of football in the region. IMG is supporting delivery of the tournament, which takes place in Indonesia and Hong Kong from September 24th to October 5th, leading the worldwide […]
British, Canada governments sign Co-Production Treaty
British filmmakers are set to benefit from a new agreement between the UK and Canadian governments that seeks to boost cooperation in the film and TV industries. Collaboration between the screen sectors in both countries will be boosted by a modernised treaty, which allows companies to co-produce films and TV shows while being able to […]
AT&T boss cools on Starlink
It wasn’t so long ago that AT&T chairman John Stankey was an enthusiastic supporter of SpaceX’s Starlink broadband and Direct-to-Consumer (D2C) services. Now, it seems, his endorsement has cooled. Stankey now says that any new broadband player will have to play “catch up”. While he agrees that there would be a “complementary dynamic” with Starlink […]
Sphere Abacus acquires Rocket Rights/Rights Booster
International distributor Sphere Abacus, a Bell Media company, has acquired 100 per cent of digital distribution rights experts Rocket Rights/Rights Booster which will now become Rocket Booster, a Sphere Abacus company. Rocket Booster will spearhead the expansion of all multi-platform digital and social media digital distribution across the combined Sphere Abacus and Rocket Booster catalogues. […]
Research: 3 in 4 Americans use phones while watching TV
The TV may still be the biggest screen in the room, but it no longer commands the room. Omdia consumer research unveiled by María Rúa Aguete, Global Head of Media & Entertainment at Omdia, at IBC reveals how smartphones are competing with TVs for attention in living rooms. Around three in four US TV viewers […]
Retail foot traffic doesn’t equal sales
Foot traffic shows where shoppers go. Transaction data reveals what happens next.