News

Locality Adds Sales Leaders to Scale National Access to Local TV Advertising Through Collective Ahead of Upfronts

Senior hires support growing demand for simplified, audience-based access to local television at national scale Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, announced the appointment of Steve Fish and Adam Quinn as vice presidents of sales to support the continued expansion of its national go-to-market strategy for Collective, Locality’s […]

Meet the AI-powered fan companion: TGR Haas F1 Team RaceMate powered by Infobip

New always-on conversational agent with team race intelligence, team insights, and interactive experiences powered by Infobip AgentOS Global AI-first cloud communications platform Infobip and TGR Haas F1 team are launching ‘TGR Haas F1 Team RaceMate powered by Infobip’, an AI-powered conversational fan companion on Apple Messages for Business and WhatsApp Business Platform. Always-on and always available, it delivers […]

RingCentral Unveils Advanced Business Messaging, AI-Powered Engagement, and Phone Innovations to Enable Smarter Customer Interactions

RCS, branded messaging, and international SMS elevate business messaging into more interactive, trusted customer experiences AI Receptionist (AIR) brings real-time, automated engagement to SMS and call queues Customer Engagement Bundle for Microsoft Teams transforms Teams into a hub for voice, messaging, and AI-powered customer engagement RingCentral, Inc., a global leader in AI-powered business communications, announced […]

Verse.ai Announces RCS Messaging Functionality for Branded Text Conversations

Verse.ai, a business texting platform, now offers RCS messaging for greater branding, stronger security, ability to send high-resolution images, and more. Verse.ai, a business texting platform powered by conversational AI, now supports RCS messaging. Rich communication services (RCS) offers various upgrades from traditional business SMS. RCS enables greater interactivity, branding, and security for business text conversations. […]

Exemplifi Announces Launch of NeuralOps: A Budget Friendly AI Work Rhythm Intelligence Tool for Remote Teams

Exemplifi, a leading remote-first company, today announced the launch of NeuralOps, an innovative AI-powered work rhythm intelligence tool designed to keep distributed teams balanced, focused, and aligned. Moving away from invasive monitoring tactics, NeuralOps provides companies with a privacy-first approach to employee management. Built by a Remote Team, For Remote Teams NeuralOps was born out […]

Take-Two Interactive’s Strauss Zelnick on ‘GTA 6’ Jitters, Zynga’s Turnaround and Investing in Original Properties

Take-Two Interactive CEO Strauss Zelnick admitted that he’s wrestling with some nervousness around the long-awaited launch of “Grand Theft Auto 6” in November. He also addressed the turnaround at Take-Two’s Zynga and the importance of investing in original properties during his conversation at the inaugural Interactive Innovation Conference in Las Vegas. Zelnick spoke April 28 […]

Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

“A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.

Can AI Mode Ads Actually Drive Conversions, Or Is It Just Awareness? – Ask A PPC via @sejournal, @brookeosmundson

Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth. The post Can AI Mode Ads Actually Drive Conversions, Or Is It Just Awareness? – Ask A PPC appeared first on Search Engine Journal.

Microsoft Says Bing Reached 1B Monthly Active Users via @sejournal, @MattGSouthern

Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter. The post Microsoft Says Bing Reached 1B Monthly Active Users appeared first on Search Engine Journal.

Google Launches AI Max For Shopping and Travel Campaigns via @sejournal, @brookeosmundson

Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout. The post Google Launches AI Max For Shopping and Travel Campaigns appeared first on Search Engine Journal.

New: AI Brief And Text Disclaimers Come To Google AI Max via @sejournal, @brookeosmundson

Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy. The post New: AI Brief And Text Disclaimers Come To Google AI Max appeared first on Search Engine Journal.

AI Search Clicks Often Go To Local Domains: Report via @sejournal, @MattGSouthern

Aleyda Solis's Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry. The post AI Search Clicks Often Go To Local Domains: Report appeared first on Search Engine Journal.

AI Gives You The Vocabulary. It Doesn’t Give You The Expertise via @sejournal, @DuaneForrester

The real divide isn’t human vs. AI, but retrieval vs. judgment, where long-term value is built through experience, not automation. The post AI Gives You The Vocabulary. It Doesn’t Give You The Expertise appeared first on Search Engine Journal.

Safestyle explores home improvement drama with 1960s parody

The Gate created the campaign.

X kicks off global overhaul of ad platform

Rebuild follows a period of challenges between X and advertisers.

Viewers Are Satisfied with Streaming, but There’s Room to Improve the Ad Experience

FreeWheel’s recent ‘Voice of the Viewer’ report found that around eighty percent of consumers are satisfied with their overall streaming experience. And advertising is part of the reason why — alongside the choice and availability of streaming content, value for money was cited as a key strength of streaming, with ad-supported tiers helping to keep Read More

Genesis - Built to Thrill - 60s

Chivas Regal made a fancy board game for its new Charles Leclerc campaign

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

Google’s latest Search ad updates signal growing shift away from keywords

A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chivas Regal - SE!ZE - 70s

Pinterest - How did they do it? - 60s

In Its Summer Campaign, Budweiser Waves the Flag — A Lot

Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary

Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic

The pasta sauce brand is taking its marketing to the next level

Delegated authority is the missing layer in the AI martech stack

Scaling AI without a clear governance layer risks uncoordinated liability. Delegated authority gives your agents the guardrails needed to act with confidence. The post Delegated authority is the missing layer in the AI martech stack appeared first on MarTech.