News

Google’s latest Search ad updates signal growing shift away from keywords

A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chivas Regal - SE!ZE - 70s

Pinterest - How did they do it? - 60s

In Its Summer Campaign, Budweiser Waves the Flag — A Lot

Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary

Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic

The pasta sauce brand is taking its marketing to the next level

Delegated authority is the missing layer in the AI martech stack

Scaling AI without a clear governance layer risks uncoordinated liability. Delegated authority gives your agents the guardrails needed to act with confidence. The post Delegated authority is the missing layer in the AI martech stack appeared first on MarTech.

AI moved forward, marketing did not

Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete. The post AI moved forward, marketing did not appeared first on MarTech.

Your marketing automation isn’t broken, it’s overloaded

As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results. The post Your marketing automation isn’t broken, it’s overloaded appeared first on MarTech.

The Rundown: Google expands AI Max as automation shifts upstream

Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion.

X upgrades its ad platform in long overdue overhaul

This is the platform's biggest update in its history, having previously been criticized for not keeping up with peers on performance.

Google Touts Its AI Ad Tech Adoption And New AI Max Features

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product […] The post Google Touts Its AI Ad Tech Adoption And New AI Max Features appeared first on AdExchanger.

Zefr Builds A New Front Door For YouTube Buys

Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […] The post Zefr Builds A New Front Door For YouTube Buys appeared first on AdExchanger.

POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?

At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer. The post POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos? appeared first on AdExchanger.

Nicnet Launches Aprecomm’s AI-Driven CX Suite to Elevate Broadband Experience Across Brazil

Aprecomm accelerates growth in Latin America as Nicnet rolls out AI-powered customer experience and CPE management solutions nationwide. Nicnet, one of Brazil’s leading fibre optic internet providers, announced a partnership with Aprecomm, a provider of AI-driven network and customer experience (CX) solutions, to enhance broadband performance and customer satisfaction across its network. “In markets such […]

BigID Extends DSPM to Markdown Files, Closing a Critical Data Security Gap in the Age of Vibe Coding

BigID is the first and only data security platform to discover, classify, and secure sensitive data inside AI instruction files BigID, the leading data security and AI governance platform, announced support for Markdown (.md) file scanning and classification. With this capability, BigID becomes the only DSPM solution capable of discovering, classifying, and securing sensitive data […]

Genspark Announces Global Strategic Partnership with Microsoft to Embed AI Agents Across Microsoft 365 and Agent 365

Genspark for Microsoft 365 embeds AI agents natively in Microsoft PowerPoint, Excel, and Word Genspark’s agentic AI is built and deployed on Microsoft Azure, enabling high-velocity product development and enterprise-grade infrastructure Genspark will expand availability through the Microsoft Marketplace, deepening its presence across the Microsoft ecosystem Genspark.ai announced a global strategic partnership with Microsoft to […]

Anaconda Acquires Outerbounds to Power End-to End, Secure-by-Default AI-Native Development at Enterprise Scale

Acquisition gives enterprise teams a governed path from AI experimentation to production without disrupting existing workflows or infrastructure Anaconda Inc., the trusted foundation for AI-native development, announced the acquisition of Outerbounds, the company behind Metaflow, the open source AI/ML orchestration framework trusted by some of the world’s most sophisticated engineering organizations, including Realtor.com, GE HealthCare, and […]

InMobi Launches “Ad Experiences” With FOSSIL as First Brand Partner

New omnichannel solution leveraging 1P data from InMobi’s consumer platform, Glance delivers 57% lift in brand recall and 10% lift in brand awareness for FOSSIL’s BIG TIC spring launch InMobi, the global technology leader specializing in agentic commerce and advertising, announced the official launch of InMobi Ad Experiences. This enhanced full-funnel solution combines the company’s […]

Enkrypt AI and Citrix NetScaler Enable Secure Enterprise Deployment of Generative AI Applications

Integrated solution delivers real-time protection against prompt injection, data leakage, and unsafe outputs while accelerating AI adoption Enkrypt AI, a leading provider of security and governance solutions for generative AI systems, today announced a reference architecture integrating its AI-native protection platform with Citrix NetScaler®, the application delivery and security solution from Citrix. The combined deployment enables […]

apexanalytix Launches QubitOn™, Bringing Instant, Contract-Free Global Business Entity Validation and Risk Intelligence to AI Workflows and Enterprise Applications

Any developer or business user can now validate supplier and customer master data, screen for sanctions, verify tax IDs, and assess risk across 250+ countries via API, AI agents and chatbots. apexanalytix launched QubitOn™, making enterprise-grade business entity validation, enrichment, and risk analytics available to anyone including developers building applications and business users working in […]

Carter’s CMO on evolving marketing by pairing heritage with progress

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”

Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy via @sejournal, @TaylorDanRW

Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals. The post Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy appeared first on Search Engine Journal.

Rude Health picks Ark Agency for creative and strategy account

The win follows a four-way pitch.

B&Q and Screwfix owner launches £91m media review

Dentsu X is currently the incumbent on the account.