News
20,584 articles covering the AdTech ecosystem
Omnicom Set To Cut 15,000 Jobs
Omnicom plans to eliminate 15,000 jobs, leaving it with a total headcount of 105,000 through December as it aims at a $1.5 billion gross synergy target following its acquisition of IPG, Ad News reports. The firm says it is moving faster despite the loss of the Pepsi global media account. "The Pepsi situation is an unfortunate one, certainly a disappointment from our perspective," said Phil Angelastro, CFO of Omnicom. "You can't sugarcoat it. We're doing a detailed deconstruction of how it happened and what we should've been doing differently to prevent it from happening."
What we’ve learned from the creator snafus at this year’s US Open
Everyone's hating on creators at the US Open, but they're here to stay in the tennis world, just perhaps with some adjustments.
Google rolls out pay-per-use AI licensing program to publishers
Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
As Google’s ad tech case nears its end, the antitrust fight moves to AI
Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.
OpenAI’s next ChatGPT ad format: click to chat, not to site
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
Media Buying Briefing: How Publicis keeps winning clients without pitches
PepsiCo and LVMH wins show Publicis has deliberately cultivated a habit of winning major media accounts outside the traditional review process.
Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue
McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools. The post Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue appeared first on AdExchanger.
Google updates Data Manager platform
The company added tools designed to help create more targeted promotions and artificial intelligence agentic capabilities to assist with data audits.
YouTube report examines mainstream culture
Although microtrends and niche communities have expanded online, most people still want to connect with larger shared experiences, the study found.
Threads might be bigger than X, says Zuckerberg
In a wide-ranging interview with Sources, the Meta CEO said the two platforms shared communities and that he frequently posted the same thing to both apps.
New images show Meta’s next-gen virtual reality device
The company may be promoting its artificial intelligence-enabled glasses right now, but it hasn’t entirely abandoned its metaverse ambitions.
Meta highlights creation tools for AI glasses
The company shared examples on Instagram featuring new video capture modes and device-specific editing features.
McClatchy Lays Off 30% Of Unionized Staff
McClatchy has made deep cuts at newspapers it owns nationwide, Associated Press reports. More than 90 union journalists at 17 publications—30% of all workers belonging ti the NewsGuildCWA—have been laid off. The affected publications include news outlets include, The Miami Herald, The Sacramento Bee, The Kansas City Star, The Charlotte Observer and Fort Worth Star-Telegram. “We are waist-deep in the quicksand and we are still sinking,” said Carol Marbin Miller, deputy investigations editor of The Miami Herald.
Nagravision secures F1 content for RTL Croatia, Pro Plus Slovenia
Nagravision, a Kudelski Group company and independent provider of content protection and media and entertainment solutions, has announced that regional commercial broadcasters RTL Croatia and PRO PLUS Slovenia, have deployed Nagra Venturi to securely distribute Formula 1 content to their subscribers across the Adriatic region for the 2026 season. Deployed in just one month, the […]
MainStreaming joins DTG
The DTG has announced MainStreaming as its latest full member, with the agreement officially signed at IBC. Through its membership, MainStreaming will bring its expertise in broadcast-grade live and on-demand video delivery to the DTG’s work addressing the technical and practical challenges of that transition. Digital TV Group CEO Richard Lindsay-Davies, commented: “MainStreaming brings valuable […]
Canal+, LaLiga partner to combat piracy
Canal+ and LaLiga have announced they will combine their expertise, technologies and enforcement capabilities in the fight against piracy. The two partners said they are “taking their efforts to the next level” to protect the sports ecosystem and its funding model, while continuing to deliver football experiences to fans. The collaboration will enable both organisations […]
CTV’s Awareness-Only Era Is Over: Brands Now Chasing Performance on the Big Screen
The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same accountability from CTV that they expect from search and social. U.S. CTV ad […]
Axonet’s Patrick Raycroft: RMN Aggregation Democratizes Access To Retail Media
CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate at the top and the long tail goes unfunded. “The brands and agencies […]
Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it. It all comes down to what happens when brands get the moment right. “You can’t just serve the customer an impression, you have to meaningfully engage with them,” Saket Mehta, CRO of Nift, told […]
Matt Mullenweg Apparently Back In Charge At Automattic via @sejournal, @martinibuster
Automattic says Matt Mullenweg has returned with the board's full support. But its official announcement raises additional questions. The post Matt Mullenweg Apparently Back In Charge At Automattic appeared first on Search Engine Journal.
Gravity Media, Bifrost test 25G QC transceiver for long-distance SMPTE ST 2110
Bifrost Communications has announced a strategic collaboration with Gravity Media a global leader in live production and content and media services and facilities. This collaboration involved successful testing of Bifrost’s innovative 25G Quasi-Coherent (QC) pluggable optical transceiver for transporting demanding SMPTE ST 2110 broadcast media transport over long distances. This important collaboration promises to bring […]
Ad Buyers Boost 2026 Spending Forecast As AI Slop Complicates Customer Journeys
U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about the economy recede, according to a new forecast from the Interactive Advertising Bureau.
'Not Our Problem,' Jokes Comic Relief in Child Poverty Campaign
Satirical campaign includes this message: "One in six kids live in poverty. 'But couldn't the other five kids help?'"
Checkers & Rally's Goes Back To The '80s For 40th Anniversary
The song "Fryway to the Flava Zonei" is the brand's take on "Danger Zone," the1986 song by Kenny Loggins written for the movie "Top Gun."