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20,619 articles covering the AdTech ecosystem
Have you heard? Tiltify’s creator awards, a ‘Drunk History’ comeback, and a 95-year-old podcaster.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, generous creators are getting the recognition they deserve, a sloshed web series returns to its roots, and the hot new podcaster is a nonagenarian podcaster. Creator commotion Tiltify is feting generosity with its Creator Impact Honors. Many creators who fundraise for charitable causes use Tiltify to organize their campaigns. Now, Tiltify is giving back: It has established a jury (with MatPat as one of the members) to hand out honors across six different impact categories. Visit Tubefilter for more great stories.
Meta’s ads asked TikTok to follow its lead on safety. TikTok rejected them.
Last month, Meta announced a $17 billion settlement, bringing its legal battle against dozens of state attorneys general to an end. By paying up and agreeing to implement new safety features across its platforms, Meta hoped to inspire a movement in Big Tech. The plan was to get companies like YouTube and TikTok to play along by compelling them to develop similar features for their users. At least one of those platforms, however, has its own ideas. Meta tried to run TikTok ads promoting its settlement, but those ads were denied by TikTok earlier this week, according to Axios. Visit Tubefilter for more great stories.
Gamers are all over the world, but they don’t all stream on the same platforms
The global explosion of the streaming community has minted star creators in territories as far-flung as France, South Korea, and Latin America. But how much overlap is there between those regions? That's the question Streams Charts sought to answer with its latest data drop. The analytics dashboard operates a tool called Audience Geo & Demographics, which breaks down watch time across Twitch, YouTube Gaming, and Kick. Streams Charts breaks down that traffic across national borders to determine the percentage of viewers hailing from each country. Visit Tubefilter for more great stories.
Week of Aug 31 Evening News Ratings: Nightly News Takes Close Demo
CBS Evening News was the only newscast with growth in both measured categories.
Skyrim’s latest player companion: a sentient IKEA shelf that can hold your 10,000 wheels of cheese
A new brand touches the beacon. That’s right: IKEA is officially in Skyrim. Or, well, not quite officially. IKEA didn’t partner directly with Skyrim developer Bethesda; instead it teamed up with a well-known modder studio. See, The Elder Scrolls V: Skyrim came out way back in 2011, and though it still receives occasional updates, Bethesda has made […] Visit Tubefilter for more great stories.
Roblox says it’ll help developers release their games as standalone apps across PC, mobile, and consoles. Oh, and it’s getting into fintech, too.
Roblox is giving game developers more ways to make and distribute games–and faster access to the money they earn along the way. At the latest annual Developers Conference, Roblox said that in the past 12 months, game developers and UGC item creators have collectively earned $1.7 billion. It also boasted engagement stats for the players […] Visit Tubefilter for more great stories.
SEO For Paws Live Stream Conference: Free Tickets & Big Names For A Good Cause via @sejournal, @theshelleywalsh
SEO For Paws is back with Barry Schwartz, Glenn Gabe, and a lineup of search experts talking about search in the AI era. The post SEO For Paws Live Stream Conference: Free Tickets & Big Names For A Good Cause appeared first on Search Engine Journal.
WPP is set to win Coca-Cola’s global agency review
WPP’s Coke win was expected by many after Publicis Groupe, which it had been competing against, agreed to take over global media duties for PepsiCo.
AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Report
New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end
Week of Aug 31 Morning News Ratings: Today Heads Into Holiday Weekend at No. 1
Today was the only morning show not to lose viewers in at least one of the measured categories.
“Best-in-class humans powered by best-in-class technology”: Viral Nation’s SocialAI is the data engine driving its “flywheel” of operations
Viral Nation is not about the vibes. In an era where seemingly every company is adding generative AI to their business models, Viral Nation says it’s doing the same thing it’s been doing for years: using machine learning to put data into practice. Earlier this year, we wrote about SocialAI, which CCO Nicholas Spiro described […] Visit Tubefilter for more great stories.
Kroger’s comps slide to near zero as cyclospora outbreak eats into produce sales
Multiple factors, including reduced spending on fresh food stemming from the public health crisis, hurt the grocer’s Q2 sales growth, executives said.
Google Documents Partner-Only API For Full-Web Search Results via @sejournal, @MattGSouthern
Google's developer docs for the Web Search Service API show a partner-only path to full-web search results. The post Google Documents Partner-Only API For Full-Web Search Results appeared first on Search Engine Journal.
Fox News’ Eric Shawn Explains the Health Cost of Covering 9/11
Eric Shawn has suffered from illnesses ever since covering 9/11, but he wouldn't change his actions.
Harps names first director of AI
The grocer named Will McDoniel to the role to identify ways it can use the technology and more quickly adopt AI capabilities.
The Friday Checkout: Will AI be the new grocery shopper?
It’s not just major retailers offering virtual assistants to build online carts. Third-party tech providers and smaller retailers are getting on board, too.
Amazon pilots ad services in ChatGPT: What marketers need to know
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.
The Weekly Closeout: Chewy’s sales jump and a retail exec turns politician
The pet retailer scored more than 7% net sales growth in the most recent quarter. Meanwhile, former Hudson’s Bay CEO Helena Foulkes could soon be Rhode Island’s governor.
After demise of Joann locations, fabric is now in 90% of Michaels stores
The craft retailer has expanded its Knit & Sew Shop and is hosting events in honor of National Sewing Month to celebrate.
Destination XL maps out a turnaround plan
The company’s sales declines continued in the second quarter, but interim CEO Lionel Conacher told analysts “a resumption in sales growth is imminent.”
Nordstrom alum takes the CEO reins at Rent the Runway
Paige Thomas, who starts Monday, is one of a cohort hailing from the department store, including interim CEO Teri Bariquit.
Reformation charts path to double store fleet in 5 years
The DTC brand’s second quarter net revenue jumped 24%, marking a solid start to its debut as a publicly traded company.
Hilton CMO Mark Weinstein steps down
The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a company spokesperson.
Cadbury pairs crystal clutch with comedy series for major US campaign
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.