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20,619 articles covering the AdTech ecosystem
The 2003 Framework That Was Already Doing Query Fan-Out via @sejournal, @gregjarboe
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate. The post The 2003 Framework That Was Already Doing Query Fan-Out appeared first on Search Engine Journal.
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
Week in Review: Prime Video Ramps Up Shoppable TV, Interoperability is Key as UK Sunsets DTT, and Channel 4 Pursues “Fundamental Transformation”
In this week's Week in Review: Prime Video goes big on shoppability, Channel 4 announces layoffs in turnaround strategy, and DTG highlights the need for interoperability in internet-delivered TV. Top Stories Prime Video Ramps Up In-Show Shoppability Amazon Prime Video is expanding its ‘Shop the Show’ offering, a shopping experience enabling users to instantly find Read More
9/11 remembrance ad honors those lost with a call for unity and service
Agency David&Goliath marks the 25th anniversary with a manifesto for 9/11 Day, a nationwide volunteer movement.
Kalshi spot imagines the downside of Marshawn Lynch’s Beast Mode
The prediction market’s second celeb athlete ad this week shows the inconveniences of his Hulk-like alter ego.
AI can scale your promises faster than you can build trust
Your AI strategy shouldn’t be judged by how much marketing it produces. Look at whether it makes the next customer interaction easier to earn. The post AI can scale your promises faster than you can build trust appeared first on MarTech.
AI is changing media faster than marketers can measure it
IAB finds advertisers spending more and adapting to AI-driven discovery, but their ability to measure those new customer journeys is lagging. The post AI is changing media faster than marketers can measure it appeared first on MarTech.
FTC puts personalized pricing practices on notice
The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices. The post FTC puts personalized pricing practices on notice appeared first on MarTech.
Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better understand and deepen fan engagement, as Dolby Vision comes to the platform alongside updates to Dolby OptiView Ads Dolby Laboratories, a leader in immersive entertainment experiences, announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better understand […]
Campaign Trail: Cheez-It convenes Couch Committee for college football
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.
What Wikipedia Reveals About AI Overviews And Web Traffic via @sejournal, @MattGSouthern
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes. The post What Wikipedia Reveals About AI Overviews And Web Traffic appeared first on Search Engine Journal.
Agentic Audio, Evolved: AudioStack Upgrades Its Platform With Multi-Agent Production Capabilities
AudioStack, the agentic audio production platform for media and advertising, announced an upgrade to its platform with multi-agent production capabilities, enabling richer, more context-aware media production for its customers. Turning text into a voice is the easy part, the company said. [...] The post Agentic Audio, Evolved: AudioStack Upgrades Its Platform With Multi-Agent Production Capabilities appeared first on ExchangeWire.com.
Thrad at Appsforum London: Apps are Now Both the Supply & the Demand for Paid Ads In AI
Thrad, the ad network for AI conversations, attended Appsforum London 2026, a two-day programme for app growth, monetisation, and retention leaders whose session titles included Is the App Dead?, The End of Segments: Marketing to an Audience of One, and [...] The post Thrad at Appsforum London: Apps are Now Both the Supply & the Demand for Paid Ads In AI appeared first on ExchangeWire.com.
7 Marketer Moves to Know About This Week: Hilton, Accenture, Boston Beer Co. and More
The most notable marketing leadership hires and exits from the last week.
The real AI decision every CMO is making this quarter
AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth owning. The post The real AI decision every CMO is making this quarter appeared first on MarTech.
TechDigital Labs Launches Enhanced Technical SEO Services for Better Crawling and Indexing
TechDigital Labs has announced the launch of improved Technical SEO Services so that businesses can deal with crawling and indexing problems, website performance issues, and structural problems that can harm natural search visibility. The new service is for businesses with extensive corporate websites, ecommerce stores, SaaS platforms, and expanding digital properties. The growth centres on technical aspects such […]
Centric Software Unveils Centric AI to Power Smarter Product Decisions at NRF 2026
Centric AI connects product data and workflows from concept to commercialization to automate and accelerate the decisions that drive margin, speed and growth Centric Software is pleased to announce that it is showcasing Centric AI, its new AI platform for product lifecycle decisions, at NRF 2026: Retail’s Big Show Europe, taking place September 15–17, 2026 […]
Newfold Digital Selects DigiCert to Modernize Digital Trust Infrastructure for Six Million Customers
Partnership brings enterprise-grade digital trust technology to Network Solutions Group and Bluehost Group as hosting providers prepare for shorter certificate lifespans, AI-driven growth, and the transition to post-quantum cryptography Newfold Digital, a leading web and commerce technology company serving approximately 6 million customers globally, announced a new partnership with DigiCert to modernize the SSL/TLS certificate infrastructure supporting its […]
Generative Engine Optimisation: Azoma on Which GEO Tools Help Brands Losing Search Traffic to AI Answers
Azoma, the Agentic Commerce Optimisation platform that helps brands drive revenue through AI shopping agents like ChatGPT, Google Gemini, Amazon Rufus and Walmart Sparky, today set out what brands should look for in generative engine optimisation (GEO) tools, as new data confirms AI-referred traffic to retail sites is outperforming every other digital channel. According to Adobe’s […]
Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV
Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hours Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to local linear advertising. After successfully making local […]
Nimble Launches AI Sequences, Turning One Prompt Into a Complete Follow-Up of Emails, Calls, and Human Touches
One prompt writes the whole play — steps, timing, copy, and the human touches most tools skip — in the user’s voice, included in every seat at no extra charge. Nimble, The Team Relationship CRM, today introduced AI Sequences, a new AI-powered feature that turns a single prompt into a complete, ready-to-run follow-up — not […]
Trade at Your Fingertips: Ecer.com Champions Mobile-First Evolution in Global B2B Commerce
Empowering global buyers and suppliers with AI-driven matching, immersive VR factory audits, and real-time closing tools—anytime, anywhere. As the landscape of global trade rapidly shifts toward end-to-end digital transactions, mobile devices have emerged as the primary operational gateway for international business. Today’s overseas buyers increasingly expect to execute the entire sourcing workflow—from initial inquiry to […]
FinTurk Launches PortfolioSolver™ and Vigil to Expand Advisor Automation
New capabilities bring conversational portfolio management and always-on practice monitoring directly into the FinTurk platform FinTurk, an AI-first CRM built specifically for financial advisors, announced the launch of PortfolioSolver™ and Vigil, two new platform capabilities designed to help registered investment advisors (RIAs) manage portfolios and stay ahead of critical tasks across their practices. The latest […]
Adform is one of OpenAI’s technology platform partners as ChatGPT Ads arrive in Europe
Adform clients can now access ChatGPT Ads, as strong client adoption signals growing momentum across the region. Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and […]