News

Expedia bets on creator-led marketing with IShowSpeed partnership

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.

Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America

Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners [...] The post Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America appeared first on ExchangeWire.com.

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The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets

The quiet merger of shelf space and screen space has real implications for retail investment

The CW Inks Streaming Partnerships With ESPN and The Roku Channel

The CW looks to expand beyond linear with streaming deals ahead of upfront.

The promise and threat of AI, as understood through the eyes of Possible

Nielsen's Peter Naylor, Multilocal's Fern Potter and Crossmedia's Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami.

Sprouts’ Achilles’ heel is affordability. Can its new loyalty program mend that?

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the payoff may take a while.

Appy Pie Empowers Businesses to Convert Websites into Mobile Apps — No Coding Required

Appy Pie enables businesses to transform websites into native Android and iOS apps in minutes Appy Pie, a leading AI-powered no-code development platform trusted by over 10 million businesses worldwide, continues to transform how businesses approach mobile strategy with its Website-to-App Converter, enabling companies of any size to convert website to mobile app — without […]

Azilen Technologies Going to Demonstrate Headless IoT Intelligence Stack at Sensors Converge 2026

At Sensors Converge 2026, Azilen will highlight Headless IoT as the next step for autonomous, action-driven IoT systems. Azilen Technologies, an enterprise AI development company, will demonstrate its Headless IoT Intelligence Stack at Sensors Converge 2026, scheduled for May 5–7, 2026, at the Santa Clara Convention Center. The company brings a system-first approach that connects […]

Pixazo API Launches HappyHorse 1.0 API – Bringing Alibaba’s Next-Gen AI Video Generation to Developers Worldwide

Pixazo API launches HappyHorse 1.0 API, Alibaba’s next-gen AI video generation model with Text-to-Video, Image-to-Video, Video-to-Video, and Lip Sync. Pixazo, a leading AI model marketplace, today announced the launch of the HappyHorse 1.0 API on Pixazo API, its developer-focused API platform. Built by Alibaba, HappyHorse 1.0 is a powerful AI-driven video generation model that enables […]

KNOREX Targets $80 Billion Market with New AI-Powered XPO Optimizer

New AI tools aim to improve advertiser ROI, reduce acquisition costs, and strengthen long-term platform growth KNOREX Ltd. (“KNOREX” or the “Company”), a leading provider of AI-driven advertising technology solutions, announced major advancements to its KNOREX XPO℠ platform. The update introduces an AI-powered Keyword Optimizer for Google Ads and a sophisticated Machine Learning-based Data-Driven Attribution […]

Cloudinary Adds AI-Powered Video Publishing Automation to MediaFlows

New capabilities automate subtitle generation and translation, metadata enrichment, and chapter creation to help brands enrich video experiences, boost SEO/GEO, and streamline video publishing Cloudinary, the image and video platform powering many of the world’s leading brands, announced that it has added new capabilities to MediaFlows, its no-code workflow automation engine. These capabilities use AI […]

Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox via @sejournal, @billhunt

Break the Protection Paradox by aligning content strategy with how modern search and AI systems discover and surface information. The post How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox appeared first on Search Engine Journal.

SEO Is Filed Under Marketing — That’s The Whole Problem via @sejournal, @pedrodias

Misalignment between SEO, product, and engineering has created a system where accountability exists without control, and predictable failures follow. The post SEO Is Filed Under Marketing — That’s The Whole Problem appeared first on Search Engine Journal.

Santander gets Ant and Dec moving in first campaign by Publicis

Santander appointed Publicis to its global media and creative account in January 2025.

Coach partners Selfridges with playground experience

StudioXAG created the installation.

Hellmann’s edible billboard aims to win over ranch doubters in the UK

The Edelman activation addresses online skepticism with a hands-on tasting experience.

Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction

This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]

Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People

This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]

Telemundo Heads Into Upfront With Some of the ‘Largest Investments in Spanish-Language History’ for World Cup

Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.

Omnicom Sunsets Two More Agencies Under New Lola USA Brand

Lola launches stateside, absorbing 180 and adam&eveDDB NY

The confidence layer: Building data foundations marketers can trust

A shaky data foundation makes bold campaigns feel like a gamble. Learn how to fix technical debt and build a system that empowers your entire team. The post The confidence layer: Building data foundations marketers can trust appeared first on MarTech.

Things are not as bad as you think in marketing

From risk aversion to missed opportunities, negativity bias impacts marketing outcomes. Correct it with data, AI, and diverse perspectives. The post Things are not as bad as you think in marketing appeared first on MarTech.