News
20,619 articles covering the AdTech ecosystem
Box Partners with OpenAI to Reimagine How AI and Content Power Enterprise Work
Users can now securely browse, access, and work with Box content directly in ChatGPT, bringing enterprise knowledge into AI-powered workflows Box, Inc., the leading Intelligent Content Management (ICM) platform, announced it is bringing enterprise content and AI together to power more intelligent, actionable ways of working in ChatGPT. With the new integration, users can securely […]
How Meta’s settlement will reshape teen attention—and impact marketers
Meta’s $18 billion settlement limits teens to two hours on Facebook and Instagram, forcing brands to rethink media plans as attention becomes a finite resource.
Why CMOs need a system for continuous self-improvement—and how to build one
Marketers can gain a new competitive edge by building AI-powered, recursive self-improvement systems that compound learning and decision-making over time.
Agency Brief—Brandtech Group eyes ‘high-craft’ AI with creative chief hire
This week, we’ve got the exclusive on Brandtech Group’s global chief creative officer appointment, plus plenty more.
How the creator economy rewired brand strategy
The creator economy is entering a new phase as brands, agencies and creators deepen partnerships with advisory roles, equity structures and AI‑era strategies.
Cricket Wireless challenges WWE stars to a 60-second text-off
Argonaut campaign trades body slams for rapid-fire messaging, with fans getting in on the action.
Ads of the Week: 13 Campaigns That Caught Our Eye, From Dunkin’ to Apple
Marc Jacobs, Apple, The Farmer’s Dog, Dunkin’, and more are behind the week’s most notable ads.
Why Fox NFL Promos Bring Back Original Characters for the First Time
Fox's NFL promo characters return to take on knowledge from Tom Brady and Michael Strahan.
Retail Roundup: Amazon Befriends OpenAI, and Walmart’s Advertising Ambitions Grow
Plus, Instacart and Shipt race into AI shopping.
Former CNN Photographer Recalls What It Was Like to Record the Newsroom on 9/11
Seeing the rising newsroom chaos, Blackburn’s journalism instincts kicked in.
Twenty-Five Years After 9/11, Lower Manhattan Is Both a Tribute and a Promise
Working in the new World Trade Center towers has made us part of the resilience powering the revival of this neighborhood.
Auctions In The Crosshairs
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server. The post Auctions In The Crosshairs appeared first on AdExchanger.
Why Wall Street Turned Against The Trade Desk
It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based independent DSP is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost […] The post Why Wall Street Turned Against The Trade Desk appeared first on AdExchanger.
Burger King wants to promote its “Whopper Guarantee,” so it enlisted Rhett and Link as taste testers (Exclusive)
Rhett and Link have had a lot of airtime to fill over the 14-year run of their show Good Mythical Morning, and the humble taste test has emerged as one of the duo’s most reliable segments. On YouTube, viewers can watch dozens of “food feuds,” in which Rhett and Link compare fast food items from different […] Visit Tubefilter for more great stories.
Night just launched its own Roblox studio
In 2025, Roblox paid out more than $1.5 billion to creators of games and UGC items on its platform. And Night wants a slice of that pie. Night, the Dallas-based talent management company that reps creators like Kai Cenat, Sam & Colby, Safiya Nygaard, Hasan Piker, and Unspeakable, has launched its own Roblox studio. Called […] Visit Tubefilter for more great stories.
Instagram would be very sad if users could choose what content they see
Australia’s latest proposed social media legislation takes aim at recommendation algorithms. If passed, it will give users the freedom to choose whether they want to continue using platforms’ standard recommendation-driven/discover feeds, or switch to a reverse-chronological feed that will only show them posts from people they follow. Doesn’t sound too shabby, right? Well, there’s one […] Visit Tubefilter for more great stories.
New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] via @sejournal, @lorenbaker
Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions. The post New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] appeared first on Search Engine Journal.
The Stack: The AI Visibility Race
This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences. The post The Stack: The AI Visibility Race appeared first on ExchangeWire.com.
FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data
At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t let anyone keep it. That anecdote captures something important about the current moment in free ad-supported TV (FAST): the gap […] The post FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data appeared first on AdExchanger.
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers' new consultancy group to completely overhaul its approach to creators, and it's working.
The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursday, the IAB released an update to its yearly outlook, forecasting 12.3% growth in ad spend this year. Back in January, it predicted only 9.5% […] The post The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM appeared first on AdExchanger.
According to YouTube, the mainstream isn’t dead. It just looks different than it used to.
In an era defined by siloed feeds and hyperspecific recommendations, numerous commentators have argued that the mainstream is a thing of the past. Cultural touchstones like the song of the summer are stuck in the previous decade, and the monoculture that once united society appears to be fading. If you're worried that common ground has disappeared beneath your feet, YouTube is here to offer some reassurance. The platform's latest Culture and Trends Report is an examination of the mainstream as it exists today. After gathering data in tandem with NRG, YouTube came to a defiant yet expected conclusion: The mainstream is still alive, and it flows through YouTube. Visit Tubefilter for more great stories.
IMDb’s “digital creator” label lets artists “represent the full scope of their work in one place”
The Internet Movie Database is as old as the World Wide Web itself, and as it enters its 36th year of activity, it is getting an important update. For the first time, the website known as IMDb is adding labels that identify various types of digital creators. "Digital creator" will become the newest professional category on IMDb, which also classifies more than 40 other types of creative workers. Once a profile is tagged as a digital creator, it can add a subcategory, further specifying that particular creator's line of work. Available subcategories include streamer, vlogger, video essaying, video creator, gaming creator, and influencer. Visit Tubefilter for more great stories.