6,033 articles covering the AdTech ecosystem
Walmart customers who use the company's Sparky AI-powered shopping assistant have an order value that's about 35% higher than those who don't.
Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.
Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.
Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
Even in the age of Advantage+, Meta needs agencies.
What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger.
Perplexity AI announced a new publisher program that will share ad revenue with content creators whose work appears in AI-generated answers. The program aims to address concerns about AI companies using publisher content without compensation, potentially reshaping how digital advertising revenue flows in the AI search era.
The Federal Trade Commission proposed new rules to ban surveillance pricing, where companies use personal data and algorithms to charge different prices to different consumers. The regulation would significantly impact how AdTech companies collect and use consumer data for targeting and personalization.
TikTok is significantly expanding its search advertising capabilities with new keyword-based ad placements, directly challenging Google's search dominance. The move reflects TikTok's evolution from pure social media to a search destination, particularly among Gen Z users.
The European Commission imposed a €2.1 billion fine on Google for anticompetitive practices in its ad tech business, specifically around its dominance in publisher ad servers and ad exchanges. The ruling may force structural changes to Google's ad tech operations in Europe.
The Trade Desk's Unified ID 2.0 identity solution has been adopted by over 50% of major publishers, marking a significant milestone in the post-cookie advertising landscape. The adoption rate suggests UID2 is emerging as a leading alternative identity solution despite ongoing privacy concerns.
YouTube expanded its advertising offerings by introducing shoppable ads within YouTube Shorts, allowing brands to tag products directly in short-form videos. The move intensifies competition with TikTok and Instagram for social commerce advertising dollars.
Dentsu acquired Albert Technologies, an AI-powered advertising optimization platform, for an undisclosed sum to enhance its programmatic and performance marketing capabilities. The acquisition reflects holding companies' strategies to integrate AI-driven automation into their service offerings.
The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
Dept Studios is the agency's response to growing content demands for brands
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review. The post Google Ads Surfaces PMax Search Partner Domains In Placement Report appeared first on Search Engine Journal.
Microsoft found 31 companies hiding prompt injections inside "Summarize with AI" buttons aimed at biasing what AI assistants recommend in future conversations. The post Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations appeared first on Search Engine Journal.
Hallmark+ promotes the new romantic drama “Because of Cupid.”
Pinterest veteran Rohil Bhansali has been appointed Head of Engineering at Adora, the enterprise performance marketing platform built for the AI era. At Pinterest, Bhansali was the architect behind Pinterest Advertising’s measurement and attribution infrastructure, which processed over 10 billion daily events. In his new role, he will further expand Adora’s engineering organization to solve creative and performance marketing scale for the world’s most well-known and complex brands.
The exec is focused on retail advertising's growth.
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.