News
11,336 articles covering the AdTech ecosystem
What vibe coding misses and what open source gets right
As AI-driven development accelerates, ownership and maintenance questions grow. Here’s how open source offers a path forward. The post What vibe coding misses and what open source gets right appeared first on MarTech.
Salesforce launches Agentforce Operations to automate back-office work
New AI agents aim to cut manual tasks and speed up workflows across disconnected systems in the back office. The post Salesforce launches Agentforce Operations to automate back-office work appeared first on MarTech.
How to focus marketing on high-impact work
If your marketing team spends too much time on low-effort, mind-numbing work, burnout is only one problem headed your way. The post How to focus marketing on high-impact work appeared first on MarTech.
What’s Really Possible; The New Home Takeover
POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger.
Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data
The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […] The post Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data appeared first on AdExchanger.
Notified Launches AI Press Release Optimizer to Strengthen Corporate Narratives and Increase AI Citations
New Tool Helps Communications Teams Maximize AI Visibility Launch: Notified introduces the AI Press Release Optimizer, a native tool within Content OS™ that improves how releases are understood, cited and surfaced by AI search and answer engines. Purpose: The AI Press Release Optimizer helps communications teams strengthen release drafts before distribution by improving structure, clarity, authority and […]
Hightouch Raises $150 Million to Reinvent How Marketing Works Using AI
Series D led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures values company at $2.75 billion as enterprises adopt AI agents to accelerate marketing innovation and execution Hightouch, the leader in data and AI for marketing, announced a $150 million Series D financing led by Growth Equity at Goldman Sachs Alternatives and […]
NIQ Launches Precision Solutions to Transform Localized Growth Strategies
New integrated solution combines AI-enabled analytics with NIQ’s data assets to help brands and retailers drive targeted, measurable growth NIQ , a global leader in consumer intelligence, announced the launch of Precision Solutions in the United States, a new integrated solution designed to help brands and retailers make more precise, localized decisions that drive growth. As […]
TFSF Ventures Publishes Six-Layer AI Deployment Methodology for Nonprofit Organizations
TFSF Ventures FZ-LLC has published a comprehensive deployment methodology for nonprofit organizations implementing AI agents across Salesforce Nonprofit Cloud, Blackbaud Raisers Edge NXT, and legacy CRM environments. The publication identifies CRM compatibility as the primary constraint on nonprofit AI adoption, documenting how donor records, gift histories, grant pipelines, volunteer rosters, and program participation flow through […]
B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts via @sejournal, @alexanderkesler
Learn three tactics for AEO/GEO, review platform optimization, peer community engagement, and technical validation that inform B2B buyer shortlists of vendors. The post B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts appeared first on Search Engine Journal.
Omnicom revenue grew 3.9% in Q1 after IPG acquisition
Business in the US contributed to 61.4% of Omnicom’s core operations revenue.
Advertisers set to double down on audio spend
Research was based on responses from 1000 agencies and advertisers across Europe.
Jaguar Land Rover completes "period of exclusivity" with WPP
Official appointment of WPP edges closer.
Why a creative is seeking Cannes gold after using AI to 'hug' late mum
Roman Jonsson, head of creation at Hamburg agency Faktor 3. has made it to the final round of the $1m competition. For selfless reasons and against a sad backdrop, his hope is now for Cannes success.
Out of the restaurant and into the kitchen: why brands are rejecting ad agencies serving "overbaked" ideas
Collaboration between clients and agencies on creative ideas is on the rise as brands seek greater chemistry with the people working on their brief and a broader remit, rather than viewing agencies simply as “problem-solvers”.
Neverland wins IG creative account
The win follows a competitive pitch.
Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems
In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad tech in 2026 are not just being [...] The post Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems appeared first on ExchangeWire.com.
Expedia becomes IShowSpeed’s first travel partner as it enters livestreaming
IShowSpeed, who has turned his travels into livestreamed spectacles, is now backed by his first-ever “official travel partner,” Expedia.
Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely. The post Gartner: 40% of agentic AI projects will fail, making humans indispensable appeared first on MarTech.
A New Standard For Transparency In CTV: What Advertisers Should Expect
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency […] The post A New Standard For Transparency In CTV: What Advertisers Should Expect appeared first on AdExchanger.
AI Adoption Is No Longer the Advantage – Execution Is, Finds New Responsive Study
2026 State of Strategic Response Management Report reveals widening AI divide as a nine-point revenue growth gap separates leaders from novices AI has moved from promise to proof and companies are now under pressure to show results. That’s according to the 2026 State of Strategic Response Management (SRM) Report, released by Responsive, the leader in […]
Rahul Mishra and Rachel Cohen Strengthen YLinkTech AI and Software Services
Orlando technology company supports MVPs, AI automation, product engineering, apps, ecommerce, staffing, and custom software. YLinkTech, the Orlando based technology services brand of YLINK LLC, is strengthening its focus on helping startups and growing companies turn product ideas into practical digital systems. Led by Founder Rahul Mishra and Co founder Rachel Cohen, the company provides […]
DigitalOcean Launches Inference Engine with New Capabilities for Production AI, Including Inference Router for Efficient Scaling of Agentic Workloads
Built alongside early design partners, the Inference Engine gives AI developers unified control over performance, cost, and scale — with customers reporting up to 67% lower inference costs. DigitalOcean announced the launch of its Inference Engine, a set of new production capabilities that give AI builders exceptional performance and unified control over how they run, scale, […]
ImageKit Introduces a Strapi Plugin for Media Management and Delivery to Ease Everyday CMS Workflows
This integration offers frictionless media operations for teams already using ImageKit and the Strapi CMS ImageKit, a unified image and video API platform with integrated AI-powered Digital Asset Management (DAM), announced the release of its plugin for Strapi CMS, available for Strapi v5 and later. The plugin integrates ImageKit’s image optimization, transformation, and AI-powered DAM […]