News
11,337 articles covering the AdTech ecosystem
ImageKit Introduces a Strapi Plugin for Media Management and Delivery to Ease Everyday CMS Workflows
This integration offers frictionless media operations for teams already using ImageKit and the Strapi CMS ImageKit, a unified image and video API platform with integrated AI-powered Digital Asset Management (DAM), announced the release of its plugin for Strapi CMS, available for Strapi v5 and later. The plugin integrates ImageKit’s image optimization, transformation, and AI-powered DAM […]
Grape Launches Industry First AI Marketplace Builder
Grape launches an AI Builder feature that allows anyone to create web3 marketplaces in seconds with natural language prompts. Grape Launches AI-Powered Web3 Marketplace Builder, Expanding Its AI Infrastructure Capabilities Grape today announced a major upgrade to its AI Builder platform, introducing the ability to generate fully functional Web3 marketplaces directly through AI-driven prompts. This […]
In The Agentic Era of AI, Appian Emerges as a Vital Partner to Help Businesses Harness its Capabilities
Software platform company, Appian, is empowering businesses and organisations by providing them with the technology to harness the full capabilities of AI’s ‘agentic era’. Modern businesses have struggled to implement AI in a way that brings tangible results. 78% of respondents to Mckinsey’s ‘State of AI’ survey reported that they use AI in some capacity, […]
Redefine ROI Launches Generative Engine Optimization (GEO) Service to Help Brands Get Cited by ChatGPT & Google AI
Redefine ROI’s Generative Engine Optimization service helps brands get cited by ChatGPT, Gemini, and Google AI Overviews – starting at ₹35,000/month. Redefine ROI, an AI-driven SEO agency in Noida, India, has launched a new Generative Engine Optimization (GEO) service for a search world where AI engines, not blue links, answer buyers’ first questions. The service fills […]
Dataline Launches Wodwo AI-Powered Self-Serve Audience Creation Tool, Helping Advertisers Reach Customers Efficiently
Leading data co-op puts agentic selection tools directly in the hands of brand marketers to build audience segments at the speed of AI Dataline, a leading provider of quality marketing information, today announced the launch of Wodwo, a self-serve platform for creating custom digital audience segments for advertising. Brands can now upload their first-party data to […]
Ferretly, AI-Leading Background Screening Firm Launches Major Platform Updates
Ferretly’s largest platform release adds AI video intelligence, global sanctions screening, and agentic profile discovery—redefining digital risk. Ferretly, a leader in AI-driven social media screening and behavioral intelligence, today announced the launch of its most advanced platform release to date. Built entirely in-house, this release offers breakthrough capabilities in video analysis, global sanctions screening, agentic […]
Box Named a Leader in the 2026 Gartner® Magic Quadrant™ for Document Management
Recognized for Completeness of Vision and Ability to Execute Box, Inc. , the leading Intelligent Content Management platform, announced that it has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Document Management. Marketing Technology News: MarTech Interview with Max Groth, CEO at Decentriq Box named a Leader in the 2026 Gartner® Magic […]
Coors Light elongates name to celebrate World Cup goals
The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.
Comparison Of AI Citation Patterns Offers Strategic SEO Insights via @sejournal, @martinibuster
A comparison of 5 AI search engines show they cite different sources but converge on citing brands, a key to SEO for AI search. The post Comparison Of AI Citation Patterns Offers Strategic SEO Insights appeared first on Search Engine Journal.
AI turns CMOs into chief growth officers: Forrester
Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.
New agencies storm indie media league pushing out three frontrunners
Horizon Media pushes PMG off the podium positions.
How TV is Embracing its Outcomes Era
The moves we're seeing in the TV advertising world to embrace outcomes is "long overdue" says Rob McLaughlin, Founder & CEO of Audiences. But the opportunity to target and measure outcomes has never been greater according to McLaughlin, as addressability in TV has "exploded" over the last few years. In this interview, McLaughlin discusses what's Read More
Omnicom Says it’s $1 Billion into its $3.2 Billion Asset Sell-Off
Five months on from completing its $13.5 billion acquisition of rival agency group IPG, Omnicom is planning to divest assets worth approximately $3.2 billion in annual revenue, the holding company told investors during its Q1 earnings call. The $3.2 billion figure represents an advance on the $2.5 billion estimate that Omnicom gave in its Q4 Read More
Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy
Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...] The post Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy appeared first on ExchangeWire.com.
Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign
Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...] The post Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign appeared first on ExchangeWire.com.
How Virgin Voyages put more than 1,000 creators on a cruise—and bet on scale over control
Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.
How to land a junior ad agency job—what leaders say works as roles change due to AI
Agency executives and hiring managers share what skills they are looking for in junior talent as they retool jobs in the wake of AI.
Domino’s CMO on navigating the pizza value marketing wars
Domino’s Pizza CMO Kate Trumbull on deals, “talk value” and rethinking promotions.
Coors Light’s new marketing leader on boosting consumer connections, including with the World Cup
Matt Carpenter recently joined Molson Coors from Kraft Heinz.
Supergoop Partners With Target and the PGA as It Chases Mass Appeal
The brand hires January Digital to handle its media.
Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking
A new series of events lets brands get to know dozens of creators at once.
National Life Group Appoints Matthew Frazee as Chief Financial Officer to Support Continued Organizational Growth
National Life Group recently announced the appointment of Matt Frazee as Chief Financial Officer of the organization. National Life Group recently announced the appointment of Matt Frazee as Chief Financial Officer of the organization. Frazee joined National Life Group in 2011 as Vice President and Controller. He moved into the Operations organization in 2016 and […]
SAS expands SAS Viya with governed AI assistants and agentic AI capabilities
New AI assistants and agent infrastructure help business and analytics teams move from experimentation to governed, production-ready intelligence SAS, a global leader in data and AI, announced expansions to SAS® Viya® that advance the platform’s agentic AI features, introducing new AI assistants, agent infrastructure and acceleration tools. Together, these updates build on SAS Viya’s existing […]
MarTech Interview With Jana Jakovljevic, SVP, Partnerships @ Cognitiv
Jana Jakovljevic, SVP, Partnerships at Cognitiv discusses the impact of AI on modern advertising while taking us through the highlights of Cognitiv’s newest enhancement: AudienceGPT. Catch the complete Q&A: __________ Hi Jana, take us through your time in martech and your role at Cognitiv? I’ve spent more than two decades at the forefront of advertising […]