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Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] via @sejournal, @lorenbaker

Discover the criteria behind AI answers. Learn how to optimize your content for visibility in AI-driven environments. The post Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] appeared first on Search Engine Journal.

Mirror, Mirror… Are LLMs the Fairest of them All?

Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the latest ad tech fairy tale... The post Mirror, Mirror… Are LLMs the Fairest of them All? appeared first on ExchangeWire.com.

Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace

In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot. The post Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace  appeared first on ExchangeWire.com.

Omnicom Q1 earnings climb 12% following IPG acquisition

Business in the US contributed to 61.4% of Omnicom’s core operations revenue.

Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a […] The post Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing appeared first on AdExchanger.

‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen

The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.

The rise of deepfakes poses a new trust challenge for publishers

As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.

WPP CFO says The Trade Desk operates in a smaller slice of the ad market

Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

The ad industry’s hottest M&A target isn’t what you think.

Podcast engagement drives brand audio spending ahead of World Cup

Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer's big moment.

OpenAI Crawl Activity Tripled Since GPT-5, Data Shows via @sejournal, @MattGSouthern

OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot. The post OpenAI Crawl Activity Tripled Since GPT-5, Data Shows appeared first on Search Engine Journal.

Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […] The post Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen appeared first on AdExchanger.

POSSIBLE 2026 Tops 7,500 Attendees, Announces Lisbon Expansion

MIAMI BEACH, Fla. — POSSIBLE 2026 drew more than 7,500 attendees this week, up from 5,400 last year, as organizers used the event’s momentum to announce an international expansion to Lisbon, signaling ambitions to turn the fast-growing marketing conference into a global franchise. The Portugal launch marks the first overseas edition of POSSIBLE, which has [...]

The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Months of Tension

The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.

Ahold Delhaize adds another digital shopping capability

Click2Cart lets customers add products from online platforms not run by the grocery company to their digital shopping cart.

Snowflake helps unlock data collaborations with consent signals from OneTrust

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back.

The Coooors Call – Launch - 27s

The Coooors Call – More goals. More celebrations. - 30s

Mastercard Is Building for a World Where AI Makes the Decisions

Plus, how experiential marketing builds brand equity that traditional advertising no longer can.

The Funnel Is Dead: Now What?

Conversations with Sephora, SmartCommerce, Liquid Death, and more.

FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke

The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.

Omnicom Focuses Investors on ‘Core Operations’ in Q1 as It Plans to Offload Agencies

The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.

HUMAN Security’s Stu Soloman: What Does It Mean for Advertisers When Half of Online Traffic Is ‘No Longer Human?’

NEW YORK — The artificial intelligence summary is the first thing anyone sees after conducting an online search. The content that follows those summaries are increasingly AI-driven. That creates complex trust scenarios where artificial intelligence agents act autonomously on behalf of humans while learning and adapting to anticipate user preferences without direct oversight. “Over 50% [...]