News
11,339 articles covering the AdTech ecosystem
Omnicom Focuses Investors on ‘Core Operations’ in Q1 as It Plans to Offload Agencies
The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.
HUMAN Security’s Stu Soloman: What Does It Mean for Advertisers When Half of Online Traffic Is ‘No Longer Human?’
NEW YORK — The artificial intelligence summary is the first thing anyone sees after conducting an online search. The content that follows those summaries are increasingly AI-driven. That creates complex trust scenarios where artificial intelligence agents act autonomously on behalf of humans while learning and adapting to anticipate user preferences without direct oversight. “Over 50% [...]
AI Shopping Agents are Still in Beta, Need More Training: Mirakl’s Amelia Van Camp
NEW YORK – At the IAB Connected Commerce Summit, Amelia Van Camp, head of agentic commerce at AI firm Mirakl, offered a timely reminder for anyone convinced AI shopping agents are already buying socks, cereal and patio furniture on humanity’s behalf: not so fast. “So agentic commerce is in concept, in theory,” Van Camp said [...]
GMMB’s Erica Monteith: Political Campaigns ‘Can’t Afford to be Locked Into a Single Workflow’
Political advertising is completely unrecognizable from past generations’ expectations of whistle stops and seasonal local TV buys. The always-on nature of politics in an era of intense polarization, razor thin margins in Congress, and now the influence of artificial intelligence tools requires flexible open architecture that integrates multiple data partners, verification tools, and measurement systems [...]
Bed Bath & Beyond CEO: AI will lead to ‘significant reduction in headcount’
Areas impacted at the retailer could include supply chain, IT, accounting, marketing and merchandising, Marcus Lemonis told analysts Monday.
Birdy Grey taps Stanley 1913 vet as chief growth officer
In the newly created role, Anthony Potgieter will lead the company’s growth across brand, marketing, digital product, partnerships and customer experience.
Macro and a16z’s Cultural Leadership Fund Announce Inaugural Class for the Epigraph Creator Fellowship
Macro and Andreessen Horowitz’s Cultural Leadership Fund (CLF) announced the inaugural class for The Epigraph Creator Fellowship, a unique program that pairs filmmakers with frontier AI tools to integrate into their creative process. The selected fellows are Bianca Lambert, Chazitear Martin, John Burr, Justice Whitaker, Nick Barili, Sulayman Tahir and Tedra Wilson. Their projects have been featured in […]
LISTEN: Writer Aaron Tracy Explores the Life of the Author Who Excited Children’s Imaginations With ‘The Secret World of Roald Dahl’
On today’s episode of “Daily Variety” podcast, writer-producer Aaron Tracy discusses his hugely popular Imagine/iHeart Media podcast “The Secret World of Roald Dahl.” The author of “Charlie and the Chocolate Factory,” “James and the Giant Peach,” “Matilda,” “The BFG” and many more classics lived an extraordinarily wild life that Tracy unpacks in his 10-part series. […]
Pitch Deck: How This Creator-Founded Energy Drink Brand Raised $6 Million
Three-year-old energy drink brand Neutonic has raised $6 million to fund expansion across the U.S., U.K., and other international markets.
YouTube TV Launches Customized Multiview Across the Full Channel Lineup
After years in development, YouTube TV is finally rolling out a customizable multiview feature for subscribers, letting you view up to four channels on one screen. Previously, YouTube TV’s multiview, first introduced in March 2023, was limited to a pre-set list of sports and news channels, or a lineup of feeds for special events like […]
Henkel appoints WPP to global creative account
Omnicom was the incumbent.
Watch the newest commercials from White Claw, Peloton, Cricket Wireless and more
Peloton serves up a fresh 30-second TV cut of its continuing campaign starring Hudson Williams.
Ingles Markets’ real estate grabs attention in proxy fight
The regional grocer says activist investment firm Summer Road has a “total lack of understanding” of its real estate holdings.
Target requires 150 remote merchandising employees to relocate
Impacted employees can move to the retailer's Minneapolis HQ or leave the company. Target hopes that in-person collaboration will help it regain merchandising authority.
H&M launches storefront on Nordstrom’s marketplace
The move is part of the fast-fashion brand’s broader effort to reach shoppers in multiple venues, online and off.
JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting
Advertisers gain access to JWX’s 21+ billion monthly signals for advertising across premium environments JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, today announced a partnership with StackAdapt, the leading AI advertising and orchestration platform. The collaboration makes JWX video inventory and unique consumer and content signals available […]
Q4 Launches AI-Native CRM, Transforming How Investor Relationships Are Managed
New capabilities tap into Q, the first AI-powered IRO Agent™, to automate logging meetings, generate insights instantly, and enable teams to interact conversationally with their CRM data Q4 Inc., the leading provider of AI-driven IR Ops software, unveiled new AI-native CRM capabilities within its investor relations (IR) platform, marking an important shift in how public companies […]
LogicMonitor Defines the Autonomous IT Era with AI That Sees, Reasons, and Acts
Unified platform delivers complete visibility, contextual AI, and governed action across the digital environment LogicMonitor®, the AI-first platform for Autonomous IT, announced a major expansion of its unified platform, strengthening the operational foundation for Autonomous IT. Enterprise systems now span infrastructure, cloud, SaaS, Internet dependencies, applications, and digital experience. They generate more signals than teams […]
Datasite® Becomes the First VDR Provider to Connect AI Assistants Directly to Live Deal Content with MCP Server Launch
Dealmakers can now use Claude, ChatGPT, Copilot and Blueflame AI in active data rooms with full governance and permissions intact Datasite announced the launch of its Model Context Protocol (MCP) server, enabling deal teams to use the AI assistants they already rely on, including Claude (Anthropic), ChatGPT (OpenAI), Copilot (Microsoft) and Blueflame AI, to create, […]
Qdrant Cloud Ships Enterprise-Grade Features: GPU-Accelerated Indexing, Multi-AZ Clusters, and Audit Logging
Qdrant Cloud customers can now index faster, reach higher availability, and meet compliance requirements through auditability. Qdrant, the leading provider of high-performance, composable vector search, announced three enterprise capabilities for Qdrant Cloud: GPU-accelerated indexing, Multi-AZ clusters, and audit logging. Together, these address the performance, availability, and compliance requirements that enterprise teams need for production vector search […]
Otter.ai Evolves from AI Notetaker to Create $100B Enterprise Conversational Knowledge Engine Market
Otter.ai, announced the launch of a new Conversational Knowledge Engine, a platform to connect conversations across teams and time, turning what’s said in meetings into structured, searchable knowledge that can drive agentic actions automatically. The launch is supported by three new product capabilities, an expanded MCP server, AI Chat and Otter for Desktop. The Conversational […]
Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI
One of world’s largest football clubs will deepen digital supporter engagement using AI-driven marketing and advanced analytics from SAS; AI agents will enable more adaptive, orchestrated fan experiences Liverpool FC (LFC) will use artificial intelligence (AI) and data analytics from SAS to transform how it engages digitally with its supporters one of the world’s largest […]
Sublime Security Launches Channel Partner Program to Redefine Email Security
Company is now 100% channel-led under leadership of VP of Worldwide Partners & Alliances Timm Hoyt Sublime Security, the agentic email security platform, announced the launch of its channel partner program. Now operating as a 100% channel-led company, the program is designed for exceptional partner success in expanding the reach of Sublime’s industry-first approach to […]
Appian Advances AI in Process to Deliver Enterprise Outcomes at Scale
New capabilities in agentic automation and AI-assisted spec-driven development transform complex work. Appian announced enhancements to the Appian Platform, including AI-assisted spec-driven development and Model Context Protocol (MCP) integration for agents. By anchoring AI within processes, Appian eliminates the primary hurdles to AI value: fragmented data, and a lack of reliability and control. Process models […]