News
11,339 articles covering the AdTech ecosystem
Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs
The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era
Vibe coding is hollowing out the martech stack fast
Marketers are replacing SaaS tools with AI-built alternatives, driving churn and shifting where real value in martech now lives. The post Vibe coding is hollowing out the martech stack fast appeared first on MarTech.
The martech investment nobody budgets for
Martech performance depends on more than tools. Training, process, and data discipline determine whether your stack delivers results. The post The martech investment nobody budgets for appeared first on MarTech.
10 lessons from real-world ESP migrations
ESP migrations impact data, workflows, and deliverability. Here’s how to plan, execute, and stabilize the transition without disrupting performance. The post 10 lessons from real-world ESP migrations appeared first on MarTech.
IAB Tech Lab updates OpenRTB to better define live content
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. The post IAB Tech Lab updates OpenRTB to better define live content appeared first on MarTech.
The Trade Desk Makes Its DSP Available Within Skai And Pacvue
Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms. That sounds like a mundane integration story, of which there are countless within the martech and ad […] The post The Trade Desk Makes Its DSP Available Within Skai And Pacvue appeared first on AdExchanger.
What A Lead Generation Conference Taught Me About Fixing Ad Ops
I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week. Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […] The post What A Lead Generation Conference Taught Me About Fixing Ad Ops appeared first on AdExchanger.
Aerospike’s New AI-native Developer Experience Optimized for Rapid, High-quality Coding by Humans and AI Agents
Voyager visual developer workspace, MCP Server, and AI-optimized SDKs combine to go from first cluster to first query in as little as five minutes Aerospike, Inc., today unveiled a new unified, AI-native application development experience that makes it simple for both humans and AI coding assistants to confidently prototype, integrate, deploy, and troubleshoot production applications built on […]
Sisense Achieves ISO/IEC 42001:2023 Certification for the AI Management System Behind Sisense Intelligence
Sisense, the leading AI-first embedded analytics platform, announced that Sisense Ltd. has achieved ISO/IEC 42001:2023 certification, issued by Schellman Compliance, LLC, an ANAB-accredited certification body. ISO/IEC 42001:2023 is the international standard for Artificial Intelligence Management Systems (AIMS). The certification provides independent validation that Sisense operates a structured, audited management system for the responsible governance of […]
adMarketplace Launches AI Discover Beta to Improve Consumer Discovery in AI Search
New publisher partners join to enhance AI chat experiences with relevant, performance-driven CPC ads adMarketplace, the leader in Native Search™ advertising, announced the Beta launch of its AI Discover Program, expanding its AI chat ad monetization program to new publisher partners seeking to enhance their AI chat experience with relevant ads that support user trust. […]
Convr® Strengthens Customer Experience Team with New Vice President Hire
Convr®, the leading artificial intelligence (AI) company serving commercial insurance organizations with its modular underwriting workbench announces the hiring of Jason Allen as Vice President, Customer Experience. In this role, Allen will lead Convr’s Customer Success Services and Customer Support teams, driving strong adoption, support and advocacy across Convr’s customer base. With a strong strategic […]
Last chance to enter Campaign 40 Over 40 2026
The final deadline is 30 April.
Sid McGrath and Tom Drew launch creative and strategy service
The business, described as “deliberately not an agency” has three founding clients.
IPA reveals iList 2026
A 30-strong collection of industry “gamechangers” was revealed at the IPA's annual Talent and Diversity Conference.
Diary of a Young Creative: Copylines for bread, broken chairs and Kangol flat caps
A creative at the7stars writes about her week filled with grading, using AI to create visuals for a pitch, speaking up at brainstorming sessions and more.
Campaign subscribers offered 25% discount on D&AD Festival tickets
Festival takes place on 19 and 20 May.
How advanced are adland's AV measurement initiatives?
Media planners have highlighted that none of the tools available is “[delivering] the cross-platform deduplication that modern campaigns require”.
WPP Says New Business Wins Show Turnaround Efforts Are On Course
British agency group WPP's 'Elevate28' turnaround strategy, unveiled earlier this year, set a three-year plan to return the group to organic growth. Turnarounds don't happen in a day, so for 2026 the priority has been stabilising the business, particularly in relation to net new business. So while the headline figure from this morning's Q1 earnings Read More
Opti Digital Launches Sixth Edition of Green Challenge to Support Forest Preservation
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...] The post Opti Digital Launches Sixth Edition of Green Challenge to Support Forest Preservation appeared first on ExchangeWire.com.
WPP Revenue Falls 8.9% as CEO Cindy Rose Opts Out of Q1 Earnings Call
Cindy Rose will now only lead updates at WPP’s half-year and full-year results, the company told ADWEEK.
Chipotle Hires Ex-Burger King CMO Fernando Machado as Chief Brand Officer
Machado will be tasked with executing on Chipotle's 'Recipe for Growth' 2026 turnaround plan.
AdMarketplace Is Piloting Performance Ads In AI Chat
AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […] The post AdMarketplace Is Piloting Performance Ads In AI Chat appeared first on AdExchanger.
Gen Z and Millennials “consistently converge” on YouTube, where they have better recall and find the best quality ads, according to Precisify’s new data
“In an increasingly fragmented media ecosystem, YouTube has become the backbone of modern audience planning across both TV screens and mobile devices.” That’s the core of Precisify‘s new research. The London-based ad tech firm has collected granular and legally-compliant data about kids’ and teens’ video viewership for years. Now, for the first time, it’s expanding […] Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/26/2026
BabyBillion was only one week away from spending two consecutive months at the top of our YouTube viewership chart, but the Indian family hub dropped off precipitously during the last full week of April. It fell from first place in the Global Top 50 down to 31st after losing 67% of its YouTube traffic week-over-week. As one Indian entertainment hub loses its prominent chart position, three more have surged forward to take its place. Half the channels in this week's Global Top 50 hail from India, and that group includes #1 finisher Dangal TV Channel, which led the way with 1.07 billion weekly views. It was followed by a pair of Top 50 stalwarts, both of which have enjoyed #1 finishes in the past: Anaya Kandhal and T-Series. Visit Tubefilter for more great stories.