News
11,344 articles covering the AdTech ecosystem
WPP Revenue Falls 8.9% as CEO Cindy Rose Opts Out of Q1 Earnings Call
Cindy Rose will now only lead updates at WPP’s half-year and full-year results, the company told ADWEEK.
Chipotle Hires Ex-Burger King CMO Fernando Machado as Chief Brand Officer
Machado will be tasked with executing on Chipotle's 'Recipe for Growth' 2026 turnaround plan.
AdMarketplace Is Piloting Performance Ads In AI Chat
AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […] The post AdMarketplace Is Piloting Performance Ads In AI Chat appeared first on AdExchanger.
Gen Z and Millennials “consistently converge” on YouTube, where they have better recall and find the best quality ads, according to Precisify’s new data
“In an increasingly fragmented media ecosystem, YouTube has become the backbone of modern audience planning across both TV screens and mobile devices.” That’s the core of Precisify‘s new research. The London-based ad tech firm has collected granular and legally-compliant data about kids’ and teens’ video viewership for years. Now, for the first time, it’s expanding […] Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/26/2026
BabyBillion was only one week away from spending two consecutive months at the top of our YouTube viewership chart, but the Indian family hub dropped off precipitously during the last full week of April. It fell from first place in the Global Top 50 down to 31st after losing 67% of its YouTube traffic week-over-week. As one Indian entertainment hub loses its prominent chart position, three more have surged forward to take its place. Half the channels in this week's Global Top 50 hail from India, and that group includes #1 finisher Dangal TV Channel, which led the way with 1.07 billion weekly views. It was followed by a pair of Top 50 stalwarts, both of which have enjoyed #1 finishes in the past: Anaya Kandhal and T-Series. Visit Tubefilter for more great stories.
Tiffany La’Ryn turned her six sons into her costars–and her YouTube channel into a source of generational security
Just a few years ago, Tiffany La’Ryn was working at a bank. But she didn’t want to be. She was “going through a life transition,” she tells Tubefilter. “Trying to figure things out.” So she quit her job and started dabbling. She’d always been creative, and her husband Euro is a musician, so La’Ryn found […] Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/26/2026
BRUNO followed up his first #1 finish in the Global Sub Top 50 with a repeat performance. The Ukrainian creator once again boasted the most-subscribed channel of the week. With colorful, meme-filled videos, BRUNO added 2.4 million new subscribers, bringing his lifetime total above 30 million. That's a hefty sum, but it doesn't hold a candle to the most-subscribed channel on YouTube. That distinction belongs to MrBeast, who was #3 in this week's Global Sub Top 50 and now counts 479 million total subs on his primary YouTube home. Let's look at some of the other creators who are trying to catch up to him: Visit Tubefilter for more great stories.
Are in-browser game demos Twitch’s entry into the booming live shopping industry?
If you could watch a streamer play a game and then try it out for yourself without leaving your seat, would you be more likely to purchase the full version of that game? Twitch is putting that theory to the test. An experimental feature on the Amazon-owned platform is titled Game Lift, and it reimagines Twitch's position in the gaming world. Titles featured via Game Lift will be playable within Twitch, adding an interactive twist to the platform's offerings. Visit Tubefilter for more great stories.
YouTube and TikTok darling EPIC: The Musical headed for the big screen with Jerry Bruckheimer
EPIC, the modern musical retelling of The Odyssey which generated so much viewer support on YouTube and TikTok that fans themselves became part of the project, is getting the Hollywood treatment from Pirates of the Caribbean and National Treasure producer Jerry Bruckheimer. Songwriter/composer Jorge Rivera-Herrans originally intended for EPIC to be his senior thesis for […] Visit Tubefilter for more great stories.
Smartcat Unveils AI-Powered Course Creation and Translation Workflows for Real-Time Market Adaptation at Learning Technologies London 2026
New Multi-Agent Systems Enable Enterprise L&D Teams to Continuously Scale and Adapt Global Learning Content as Markets Shift Smartcat, the leading enterprise AI platform for global content, unveiled new Multi-Agent Systems for course creation and translation at Learning Technologies London 2026. The new capabilities enable enterprise L&D teams to create, translate, and continuously update global […]
Spotify Q1 Revenue Rises 8%, Premium Subscribers Inch Up to 293 Million Amid U.S. Price Hikes
Spotify reported results for the first quarter of 2026 that were in line or slightly ahead of expectations across all key metrics — gaining 3 million Premium subscribers in the period to reach 293 million total, notwithstanding its recent price increases in the U.S. Total monthly active users (including both free and paid) climbed 12% […]
CMOs built up CEO trust. Now they must prove they can drive growth.
While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.
WPP reports 6.7% revenue decline in Q1 2026
The decline is in line with the network’s expectations.
Manchester designers accuse Uncommon and London Museum of plagiarism
The designer duo have argued that The London Museum’s pigeon logo, created by Uncommon Creative Studio, bears similarities to their own “Coo pigeon” design.
VIOOH Expands Programmatic DOOH Reach Across Brazil’s Major Cities With We OOH Partnership
Today (28th April, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital [...] The post VIOOH Expands Programmatic DOOH Reach Across Brazil’s Major Cities With We OOH Partnership appeared first on ExchangeWire.com.
IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV
Integral Ad Science (IAS) announced 'IAS Total TV', a new comprehensive suite of connected TV (CTV) solutions designed specifically to bring 'linear-like' transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data [...] The post IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV appeared first on ExchangeWire.com.
Why creative taste—not AI—is the true advantage for brands
Creative taste, not AI, is the key to brand differentiation as generative tools accelerate sameness; teams win by developing shared standards and editorial rigor.
How tech partnerships are rewriting the rules of media accounts
Clients looking for unbiased AI solutions from holding companies may be in for a rude awakening.
How to compete as an independent agency in a tougher market
Get practical strategies at the 2026 Ad Age Small Agency Conference & Awards in Los Angeles. Two days of sessions and workshops on new business, pricing models, AI and independent agency growth.
The CMO-CEO relationship—what’s working and where CMOs need to improve
While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are middling.
Budweiser’s World Cup Campaign Tells Fans to Let It Pour
Budweiser's World Cup campaign captures fans' emotions and stars Erling Haaland of Norway and Jürgen Klopp of Germany.
When It Comes To AI Adoption, Fear Is a Big Factor For Marketers
As tech giants spell doomsday for white collar work, marketers feel the pressure to equip their teams for an AI-first world
The Number of CEOs Who See Marketing as Overhead Has Nearly Doubled This Year
Boathouse's annual CEO Survey reveals why CEOs are less happy with CMO performance this year overall
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.