News

Tractor Supply’s delivery volume jumps as final-mile plan advances

Customers are tapping the retailer's growing capabilities for deliveries involving larger order quantities, Chief Supply Chain Officer Colin Yankee said.

Moore Launches SimioAccelerate, an Agentic Fundraising Platform, to Accelerate Nonprofit Growth

Built on Microsoft Azure and powered by SimioCloud data, SimioAccelerate brings enterprise-level fundraising intelligence to nonprofits of all sizes. Moore, a leading constituent experience management (CXM) company, announced the launch of SimioAccelerate, one of the first agentic fundraising platforms, at AFP ICON 2026. Moore developed SimioAccelerate in collaboration with Microsoft on Microsoft Azure, with data intelligence […]

PayPal Brings New Commerce-Grade Identity Solution to Advertising Industry

PayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance Most identity solutions in advertising are built on estimates, guesswork, or probabilistic signals. PayPal changes that by introducing something different: PayPal Ads ID, an advertising identifier grounded in verified commerce […]

myKaarma Selected as Ford Dealer Technology Preferred Partner for Video Capability

Company continues to expand OEM partnerships while advancing next-generation integrations for dealerships myKaarma, a leading provider of end-to-end service lane technology solutions built to help franchise auto dealerships streamline service leads, operations and payments, enhance customer experience, and improve service efficiency, is now a Ford Dealer Technology Preferred Partner. Ford’s selected Video Check partners were […]

SignNow Launches Docgen API to Automate Business Document Creation and Close the Gap Between Data and Signature

The new API enables developers and ISVs to generate contracts, quotes, and forms directly from live system data and route them into eSignature workflow automatically, without a single manual step airSlate SignNow, an award-winning provider of e-signature solutions, announced the launch of the Docgen API – a developer-first solution that automates the creation of complex business […]

ASAPP Launches Multiple AI Agents Within CXP to Advance Enterprise Customer Service

The Customer Experience Platform now includes purpose-built agents to build, run, and continuously optimize AI-driven customer service at scale ASAPP, the Customer Experience Platform (CXP) powering AI-driven customer service for the agentic enterprise, today announced the launch of a system of purpose-built AI agents designed to run customer service end to end. This expansion significantly advances CXP’s […]

TikTok Campaign Shows How Brands Turn Reach Into Real Traffic

TikTok is no longer just a discovery engine—it’s becoming a measurable traffic driver for multi-location brands. A new Camp Bow Wow case study shows how native creative and intent-based targeting can turn reach into cost-efficient site visits at scale, signaling a broader shift in how agencies should be thinking about social performance. A growing number […] TikTok Campaign Shows How Brands Turn Reach Into Real Traffic first appeared on Street Fight.

Albertsons injects fresh retail media data into YouTube advertising

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.

Stagwell Sees In-Housing As More Opportunity Than Threat

While AI is accelerating the rate of in-housing among clients, the role of the agency is changing with it, argues James Townsend, EMEA CEO at Stagwell, and these relationships are increasingly ending up in hybrid models. "We probably see it as more of an opportunity than a threat at the moment, by how we can Read More

Magnite launches media buying agent with ties to Disney and Publicis

Magnite is partnering with Disney and Publicis as it launches a media buying agent.

Jägermeister - Welcome to DICS - 90s

Lacoste - The Run - 70s

Vaseline - Some Traditions Aren’t Passed Down, They’re Rubbed In - 1m11s

VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model

New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method

3,000 Images, Zero Dialogue: How This Studio Made AI Films Without Sacrificing the Creative Soul

Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech

Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2

Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.

Hasbro expects March cyberattack to impact second-quarter revenue

The toy maker is reviewing files and working to fully bring certain systems back online. The company will incur some costs related to the investigation.

CNX Rolls Out Robust AI Capabilities With Valence 6.4, the Low-Code Platform for IBM i

CNX offers the ideal solution to IBM i skills gap as Valence now writes code from conversational prompts Izzi Software, a leading provider of innovative enterprise software solutions, is rolling out the newest version of the flagship enterprise application development software from CNX. Known as the low-code development platform built for IBM i, Valence is trusted […]

Optable and Goodway Group Partner to Bring Agentic Advertising to Connected Commerce

Optable powers Goodway Group’s audience platform with identity, signals and agentic workflows Optable, the Agentic Audience Platform, announced a partnership with Goodway Group to bring agentic advertising capabilities to the connected commerce ecosystem. Agencies now face signal loss, fragmented audiences, and complex operations. These challenges force them to rethink how they plan and execute campaigns. […]

Riskified Study Finds Consumers Aren’t Ready to Hand Over Control as AI Transforms Shopping, with Over Half Afraid of Online Fraud

New Q1 2026 “Agentic Commerce Pulse” survey from Riskified reveals a growing trust gap in agent-driven commerce, as consumers embrace AI across the shopping journey but remain hesitant to hand over control amid concerns over fraud, security, and accountability Riskified , a global leader in ecommerce fraud and risk intelligence, released the Q1 2026 edition […]

UiPath Advances AI-Driven Enterprise Operations with Databricks Partnership

New capabilities connect enterprise data intelligence with agentic automation to accelerate real-time business outcomes UiPath , a leader in agentic business orchestration, announced that it is a validated technology partner of Databricks, the Data and AI company. This partnership introduces tailored integrations designed to bring intelligence, automation, and AI together to power the next generation […]

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem Magnite, the largest independent sell-side advertising company, announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s […]

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that enables brands of any size to create, buy and measure ads across premium TV, announced the addition of linear television inventory to its platform. Universal Ads now gives brands […]

Monetizr Appoints Veteran Growth Strategist Michelle Suttle as Chief Growth Officer to Accelerate Growth in a New Era of Media

Monetizr announced the appointment of Michelle Suttle as Chief Growth Officer, bringing on a seasoned growth leader as brands look for more effective ways to reach consumers beyond traditional digital channels. “The industry is rethinking how it earns attention,” said Suttle. “Monetizr is forward-thinking. Rather than interrupting consumers, brands become part of the experience, earning […]