News

Stagwell Sees In-Housing As More Opportunity Than Threat

While AI is accelerating the rate of in-housing among clients, the role of the agency is changing with it, argues James Townsend, EMEA CEO at Stagwell, and these relationships are increasingly ending up in hybrid models. "We probably see it as more of an opportunity than a threat at the moment, by how we can Read More

Magnite launches media buying agent with ties to Disney and Publicis

Magnite is partnering with Disney and Publicis as it launches a media buying agent.

Jägermeister - Welcome to DICS - 90s

Lacoste - The Run - 70s

Vaseline - Some Traditions Aren’t Passed Down, They’re Rubbed In - 1m11s

VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model

New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method

3,000 Images, Zero Dialogue: How This Studio Made AI Films Without Sacrificing the Creative Soul

Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech

Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2

Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.

Hasbro expects March cyberattack to impact second-quarter revenue

The toy maker is reviewing files and working to fully bring certain systems back online. The company will incur some costs related to the investigation.

CNX Rolls Out Robust AI Capabilities With Valence 6.4, the Low-Code Platform for IBM i

CNX offers the ideal solution to IBM i skills gap as Valence now writes code from conversational prompts Izzi Software, a leading provider of innovative enterprise software solutions, is rolling out the newest version of the flagship enterprise application development software from CNX. Known as the low-code development platform built for IBM i, Valence is trusted […]

Optable and Goodway Group Partner to Bring Agentic Advertising to Connected Commerce

Optable powers Goodway Group’s audience platform with identity, signals and agentic workflows Optable, the Agentic Audience Platform, announced a partnership with Goodway Group to bring agentic advertising capabilities to the connected commerce ecosystem. Agencies now face signal loss, fragmented audiences, and complex operations. These challenges force them to rethink how they plan and execute campaigns. […]

Riskified Study Finds Consumers Aren’t Ready to Hand Over Control as AI Transforms Shopping, with Over Half Afraid of Online Fraud

New Q1 2026 “Agentic Commerce Pulse” survey from Riskified reveals a growing trust gap in agent-driven commerce, as consumers embrace AI across the shopping journey but remain hesitant to hand over control amid concerns over fraud, security, and accountability Riskified , a global leader in ecommerce fraud and risk intelligence, released the Q1 2026 edition […]

UiPath Advances AI-Driven Enterprise Operations with Databricks Partnership

New capabilities connect enterprise data intelligence with agentic automation to accelerate real-time business outcomes UiPath , a leader in agentic business orchestration, announced that it is a validated technology partner of Databricks, the Data and AI company. This partnership introduces tailored integrations designed to bring intelligence, automation, and AI together to power the next generation […]

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem Magnite, the largest independent sell-side advertising company, announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s […]

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that enables brands of any size to create, buy and measure ads across premium TV, announced the addition of linear television inventory to its platform. Universal Ads now gives brands […]

Monetizr Appoints Veteran Growth Strategist Michelle Suttle as Chief Growth Officer to Accelerate Growth in a New Era of Media

Monetizr announced the appointment of Michelle Suttle as Chief Growth Officer, bringing on a seasoned growth leader as brands look for more effective ways to reach consumers beyond traditional digital channels. “The industry is rethinking how it earns attention,” said Suttle. “Monetizr is forward-thinking. Rather than interrupting consumers, brands become part of the experience, earning […]

RAD Amplify Hires Tom Costello as Director of Sales

RAD Amplify, an AI-powered audience intelligence and creator marketing company, announced the appointment of Tom Costello as Director of Sales. In this role, Costello will lead revenue growth and expand partnerships with brands and agencies. The hire comes as RAD Amplify continues to expand its work with Fortune 1000 brands and agency partners. Costello brings […]

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its AgenticOS platform, as agentic media buying moves from experimentation into a validated behavioral shift in digital advertising. What launched at CES with a single campaign is now running end-to-end autonomous agentic campaigns across […]

Fama Technologies Granted U.S. Patent on Foundational AI-Powered Social Media Screening Technology

The patent, which has a priority date of November 2015, covers Fama’s core method, system, and machine learning architecture used for searching, analyzing, and classifying online activity. Fama Technologies, Inc., the pioneer and market leader in AI-powered online screening, today announced that the United States Patent and Trademark Office (USPTO) has allowed all claims in […]

Oprah Inks Amazon Deal for Her Podcast, Book Club and Original TV Show

Oprah Winfrey, the “Queen of Talk,” is bringing her podcast, book club and old episodes of “The Oprah Winfrey Show” to Amazon under an exclusive multiyear deal. Under the deal with Winfrey’s Harpo Productions, Amazon’s Wondery podcast network will have video and audio distribution and ad-sales rights to “The Oprah Podcast” across all channels. The […]

Viral Comedian Matt Buechele Launching Podcast ‘That Sounds Like a Lot,’ About Culture, Politics and the ‘Increasingly Strange Rhythms of Modern Life’

Matt Buechele’s new podcast “That Sounds Like a Lot” might have music. It might veer into absurdity. But he promises it will always deliver laughs. Buechele’s weekly video podcast, produced by Vox Media and creator studio AND Media, will premiere Friday, May 1, featuring an interview with comedian Zach Zimmerman. Guests on upcoming episodes will […]

The pros and cons of adding AI to first-party experiences

Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

The High CPC Paradox: When Expensive Clicks Are A Sign Of Success

Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better. The post The High CPC Paradox: When Expensive Clicks Are A Sign Of Success appeared first on Search Engine Journal.