News
11,360 articles covering the AdTech ecosystem
Marketing Architects Adds Reach Index Optimization for Smarter TV Buying
TV agency Marketing Architects announces a new media-buying capability that automatically directs media dollars toward TV placements with the highest concentration of a brand’s target audience. TV advertising agency Marketing Architects announces Reach Index Optimization (RIO), a new capability built directly into Annika®, its proprietary media-buying AI. “TV works because it reaches people at scale. This is about […]
Keeper Security Introduces Verify Mode and New Browser Controls to Prevent Phishing and Credential Misuse
New feature validates credential use at the point of entry, helping enterprises stop phishing attacks before credentials are exposed Keeper Security, the leading zero-trust and zero-knowledge identity security and Privileged Access Management (PAM) platform, announces the release of Verify Mode, a new anti-phishing capability in version 17.8 of its browser extension. Verify Mode provides real-time […]
Spotify Muscles Into Fitness Category, Inks Deal With Peloton for 1,400-Plus Workout Videos
Years before Spotify even launched, music was a core part of many people’s fitness routines. Now Spotify is expanding into the fitness category with an array of videos and guided workouts, available in the app alongside music, podcasts and audiobooks. Spotify’s new guided workout experiences will include more than 1,400 on-demand workout classes from Peloton […]
How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
Celsius unites sports, music and culture ahead of soccer-centric summer
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
AI visibility now depends on crawl access, server-rendered content, semantic HTML, and machine-readable structure beyond Googlebot. The post The Technical SEO Audit Needs A New Layer appeared first on Search Engine Journal.
Tesco campaign marks free fruit and veg initiative with generous giant
BBH London created the campaign.
AI isn’t replacing us. It’s convincing us we can replace each other
Used properly, AI doesn’t replace expertise, it amplifies it.
Campaign Tech Awards 2026: shortlist revealed
Winners will be announced on Thursday 4 June.
New Balance celebrates running communities with London Marathon experience
Exposure created the activation.
LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey
LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for 'overall experience' with a score of 90.5%, reflecting its [...] The post LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey appeared first on ExchangeWire.com.
Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel
Stagwell, the global challenger network transforming marketing through AI, today (27th April, 2026) announced a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure [...] The post Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel appeared first on ExchangeWire.com.
From impressions to impact: rethinking advertising at scale
The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer’s Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould, president of U.S. advertising sales go-to-market at Warner Bros. Discovery, to explore how the company is evolving its approach to deliver both scale and measurable outcomes.
Customers want personalized marketing. Why can’t most brands deliver? by Adobe
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works. The post Customers want personalized marketing. Why can’t most brands deliver? appeared first on MarTech.
Warehouse-native CDPs vs standalone platforms explained
Choosing between your data warehouse and a packaged CDP depends on control, speed and operational complexity. The post Warehouse-native CDPs vs standalone platforms explained appeared first on MarTech.
Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for […] The post Even PayPal Ads Has Its Own ID Now appeared first on AdExchanger.
Commerce media is hot. Your strategy is still lukewarm.
Commerce media is hot — but most strategies are still lukewarm. Are you falling behind?
Complete guide to building a revenue-generating eCommerce CX
Learn how to deliver value and build loyalty at every stage of the customer journey.
In commerce media, the hardest part is getting to “ship it”
Commerce media has no shortage of ideas. The real challenge is getting them to ship.
SignalMelo Launches Social Listening Platform Built to Turn Signal Overload Into Weekly, Owner-Ready Decisions
New workflow combines Discussions, Discovery, and SEO Radar to help growth teams prioritize what to read, reply to, and escalate SignalMelo announced the launch of its social listening and social media monitoring platform designed for growth, marketing, community, and demand generation teams. Instead of adding more alerts to already crowded dashboards, SignalMelo is built to […]
Battle SEO Launches Local Command Directive™ Combining Authority SEO Digital PR and AI Search Optimization
Battle SEO’s Local Command Directive™ has been launched for local businesses that need stronger search visibility without being left to manage a patchwork of separate marketing services. Through the program, Authority SEO, Digital PR, Google Business Profile work, citation building, Local SEO, on-page SEO, and visibility across Google, Maps, and AI-assisted search platforms are combined within […]
AI Simultaneous Interpretation Platform ‘TransGull’ Launches Enterprise Solution ‘TransGull Enterprise’
Breaking language barriers across organizations and accelerating global business growth Say Wow, Inc. announced the official launch of its enterprise-focused AI translation and communication platform, “TransGull Enterprise,” on April 24, 2026. Centered on real-time simultaneous interpretation, TransGull Enterprise integrates video translation and text translation capabilities to enable seamless multilingual communication in global business environments. Through a unified […]
Ocean Outdoor rejects Lovehoney ads for Lesbian Visibility Week
Campaign was created by John Doe.
Surf, paddle, swim, dive
There’s a middle way when it comes to technological advances.