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20,690 articles covering the AdTech ecosystem
Ibotta’s Chris Riedy: Promotions can Drive the Same Impact as Media
CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can be as impactful as a dollar spent on media,” Chris Riedy, CRO of Ibotta, told Beet.TV contributor David Kaplan at […]
Socure and NextgenID Partner to Pair AI Identity Intelligence with the Nation’s Only Certified High Assurance IAL3 Platform
Joint go-to-market gives organizations one continuous path from instant digital verification to the highest NIST in person assurance levels. NextgenID gains Socure’s real-time identity and risk intelligence in every supervised session. Socure gains the only Kantara-certified IAL3 in-person identity proofing available in the world. Socure, the leading trust infrastructure for global identity and risk intelligence, and […]
RingCentral Named to Business Insider America’s Most Innovative Businesses 2027 List
Recognized for technology innovation, reputation, impact, and R&D investment RingCentral, Inc., a global leader in AI-powered customer engagement, announced it has been named to Business Insider America’s Most Innovative Businesses 2027 list, produced in partnership with Plant-A Insights Group. The list recognizes publicly traded U.S. companies that distinguish themselves through strong innovation performance, combining industry reputation, […]
Focal AI Launches Agentic AI Platform for Canadian Wealth Management
Focal AI reenvisions advisor workflows for the AI agent era, giving advisors back 10+ hours a week of client-facing time Focal AI, the agentic AI platform purpose-built for Canadian financial advisors, launched a set of AI agents that complete administrative work beyond meeting automation. The new Focal AI platform introduces new agentic AI capabilities which […]
AI Can Design the Slides, But It Can’t Fix Stage Fright: 3 in 4 Workers Get Anxious Presenting, Canva Study Finds
When AI can build the slides, what sets the presenter apart? Canva’s new global study, The Presentation Paradox, finds it comes down to one thing: how you command the room. 91% use AI to build and draft presentation slides each month 74% feel anxious presenting at work, with Gen Z most affected (90%) 68% link strong presentation skills […]
Fimo launches autonomous websites, making AI code editable and self-improving
Turn AI code from any coding agent (like Claude Code or Codex) into an autonomous website with agents working 24/7 to drive SEO, translations, and content marketing. Fimo, the AI CMS built by the team behind Strapi, has launched. The platform works with any AI-generated code, from Claude Code to Codex, turning the code into […]
MarTech Interview with Jema Birkmeyer, VP @ Attentive
Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the future of lifecycle marketing in this MarTech Series interview: ______ Hi Jema, what is changing most about lifecycle marketing as AI takes on more campaign decisions? Lifecycle marketing is shifting from setting the rules to setting the direction. Think of agentic AI as a […]
Mera Work Hosts Singapore Roundtable on AI-Powered Workforce Intelligence and Regional Growth
Mera Work hosted Singapore leaders to explore AI-powered workforce intelligence, responsible analytics and regional partnership opportunities. Mera Work, a workforce productivity and analytics platform, hosted an executive breakfast roundtable in Singapore focused on 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲. The event brought together approximately 𝟐𝟎 𝐇𝐑 𝐥𝐞𝐚𝐝𝐞𝐫𝐬, 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬, 𝐫𝐞𝐬𝐞𝐥𝐥𝐞𝐫𝐬 and 𝐬𝐲𝐬𝐭𝐞𝐦 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐨𝐫𝐬 to discuss workforce visibility, […]
Beamr and VAST Data Partner to AI-enhance and Monetize Video Archives with NVIDIA
Beamr joins the VAST Cosmos Partner Program. First broadcast demonstration at IBC 2026, September 11–14, Amsterdam Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced that it has joined the VAST Cosmos Community, a global ecosystem of developers, builders, and innovators developing next-generation AI solutions, as a Technology Partner. […]
Aurora Networks and Kaltura Deploy Next-Generation Cloud TV Platform at Bouygues Telecom
Aurora Networks partners with Kaltura to help modernize Bouygues Telecom’s legacy IPTV platforms for its mobile and fixed customers Bouygues Telecom brings OTT and IPTV streaming options to its customers with a deployment from Aurora Networks Kaltura’s Cloud TV platform delivers modernization with Aurora Networks leading design and custom software development for implementation Vistance Networks (NASDAQ: […]
My Code Adds Three C-Suite Leaders to Drive Its Next Chapter of Growth
The new executive team includes Luis Romero as Chief Revenue Officer, Ying Miao as Chief Financial Officer, and Dave LiCalzi as Chief Operating Officer, rounding out CEO Amani Duncan’s leadership bench. My Code, a leading media company and marketing agency for growth audiences the fastest-growing and most culturally influential consumer segments in the U.S. announced […]
Modelo hikes marketing spend on college football for new platform
The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.
Google Says Old Low-Value Pages May Affect Site Recovery via @sejournal, @MattGSouthern
John Mueller says Google's systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort. The post Google Says Old Low-Value Pages May Affect Site Recovery appeared first on Search Engine Journal.
UK Publisher Loses 98% Of News Search Visibility After .com Move via @sejournal, @MattGSouthern
A UK news site's trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn't pick up what the old one lost. The post UK Publisher Loses 98% Of News Search Visibility After .com Move appeared first on Search Engine Journal.
How to Modernize Marketing in a Legacy Industry With Danielle Wuschke Paige of Nixon Peabody
Why great B2B marketing thrives on complexity.
Kitchen Table Finances: Intuit on AI and Everyday Money Management
Mark Notarainni the three marketing and technology elements redefining consumer financial empowerment.
Commerce Media Belongs at the Checkout Counter: Fluent’s Rich Conlon
CANNES, France – Retailers have spent years turning websites and apps into advertising businesses. Now Fluent wants to make sure the physical checkout counter gets a piece of the action. Matt Conlon, co-founder and chief commercial officer of Fluent, discussed the next stage of commerce media in a fireside chat with Beet.TV contributor Tameka Kee […]
NBCUniversal’s AI Creative Engine Shows Early Branding Drives 2.8x Higher Recall
The conventional wisdom about saving the big brand reveal for a commercial’s climax may be wrong. New data from NBCUniversal’s AI-powered creative analysis suggests advertisers who “brand early and brand often” see dramatically better results than those who build to a logo payoff. The finding comes from NBCU’s Creative Ad Engine, which uses artificial intelligence […]
Marketing Is Data-Rich but Still Insight-Poor, Says Quigley-Simpson CEO
AMENIA, NY – The fundamentals of marketing have not changed in four decades – attracting and retaining profitable customers. What has changed is the sheer volume of data available to pursue that goal, and the industry’s struggle to turn that data into action. That tension is the central challenge facing marketers today, according to one […]
UNFI’s natural sales rise as conventional segment declines
The grocery distributor saw a net sales decline of about 1% during its latest quarter but remains on track to return to growth in 2027, its CEO said.
InMotion Cloud Debuts Fixed-Price Managed Cloud via @sejournal, @inmotionhosting
InMotion Cloud launches a fixed-price Managed Private Cloud built on bare metal, with predictable monthly rates, fixed egress, and U.S.-based support. The post InMotion Cloud Debuts Fixed-Price Managed Cloud appeared first on Search Engine Journal.
Established Brands Should Learn From Insurgents Without Trying to Become One
Insurgents seem to defy convention, they convert devoted communities and achieve extraordinary visibility with modest resources. But it’s false to assume their success comes from marketing techniques that can be imitated by more established brands.
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
The request comes as OpenAI's ad business surpassed $1 billion in annualized revenue in August.
The Innovation Playbook: Mastercard, Newell Brands, and Uber Advertising Leaders on AI, Data, and Brand Growth
How Mastercard, Newell Brands, and Uber Advertising are balancing performance marketing with brand building.