News
11,360 articles covering the AdTech ecosystem
The Meta and Google ruling isn't just an online safety story – it's an advertising one
Spending on social media platforms is funding harm inflicted on audiences.
Brands report higher satisfaction with indies than holdco rivals
TRR data seen by Campaign reveals divide in client satisfaction.
KitKat heist: how VML turned real crime into meme gold
After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.
Born Social CEO Ben Tyson steps down
Tyson will remain a board advisor to Croud, owner of Born Social.
DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions
DAIVID, the creative intelligence platform, and ADIN.AI, the AI-native operating system for digital marketing, have partnered to put AI-driven creative insights at the heart of media and budget decisions – enabling advertisers to predict performance and optimise campaigns as they [...] The post DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions appeared first on ExchangeWire.com.
Why Little Caesars, Starbucks and Burger King are deploying ChatGPT apps
Restaurant chains such as Starbucks, Burger King and Little Caesars are among the most active developers on ChatGPT, looking to build experiences that hook customers on AI.
How agencies are reshaping junior-level roles and training in the AI era
Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff.
20 brands catching millennials’ attention right now
Intuit tops the rankings and GLP-1 drugs gain ground.
Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot
The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.
How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade
Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.
Walmart Targets Small Businesses With Streaming Ad Marketplace
With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.
Goodway Group and Optable Partner to Feed AI Agents Cleaner Data
AI agents are flooding ad tech. Agencies are still fixing their data
Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Safety
Google’s GeminiVeo and Nano Banana fix creator content.
Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots
AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a step further by helping marketers develop off-platform brand agents. On Monday, Dappier announced a new […] The post Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots appeared first on AdExchanger.
Orkes Raises $60M as Developers Increasingly Use Its Platform to Deploy AI Confidently in Production
The product serves a vast global developer community with millions of installs and over 3,000 global enterprises Orkes, the agents and durable workflow orchestration platform built by the original architects of Netflix’s microservices orchestration platform, has raised $60 million in fresh capital as adoption of its platform accelerates among developers building and deploying AI applications […]
Invisible Marketing: Keeping Your Brand Relevant When Screens Disappear
You design beautiful websites and create stunning visual ads to capture user attention across the crowded internet. Your customers are shifting away from keyboards and ignoring those glowing rectangles to embrace invisible screenless interfaces. Voice assistants and smart home appliances guide the modern buying journey without requiring a single visual interface cue. You must adapt […]
Your Mobile App Should Be Growing Your Business. Now It Can.
Bryj launches Beam Engage. The first engagement and retention solution built directly into an app builder. No extra tools. No extra team. No budget wasted renting someone else’s audience. Here’s what most retail brands discovered the hard way: building a mobile app was the easy part. Getting customers to open it again after day one, […]
Focus Is the Moat: Cytation AI Outbuilds the Platforms on Trust by Refusing to Do Anything Else
As Instagram, Snapchat, X, YouTube, Facebook, and TikTok patch AI moderation in parallel with engagement, ads, and creator economies, Cytation AI’s four-product verification suite answers to just one mandate Every major consumer platform — Instagram, Snapchat, X, Facebook, TikTok, YouTube — has rolled out new AI content rules heading into 2026, covering labeling, deepfake policy, […]
Eradani DevOps Fills the Gap AI Coding Tools Leave Behind on IBM i
While AI assistants generate the code, most IBM i shops have no pipeline to get it to production safely AI coding tools are arriving on IBM i. IBM Bob launched last month. Anthropic’s Claude and ChatGPT have shown real capability with RPG. Early results are promising. However, as IBM i shops start evaluating these tools, […]
The Risk of “Renting Your Margin” in AI Partnerships
Agencies are developing partnerships with Big Tech companies to drive their AI capabilities, but for independent agency PMG, building its own AI platform is fundamental to its business model. "If you just partner then really you're renting your margin over a period of time," says Josh Krichefski, President, EMEA at PMG. "It's never sustainabile." In Read More
The Web’s Highest-Quality Publishers are Shifting, Picnic’s PIQ 10 Shows
Picnic, has unveiled the PIQ 10 2026, its annual ranking of the publishers delivering the most consistently high-quality advertising environments on the open web. Published as part of the Inventory Quality Report 2026, the PIQ 10 reflects a year of significant [...] The post The Web’s Highest-Quality Publishers are Shifting, Picnic’s PIQ 10 Shows appeared first on ExchangeWire.com.
From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech Trends
We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating opportunities for the next generation of ad tech professionals. With five events now under its belt, the AdTech Connect initiative is [...] The post From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech Trends appeared first on ExchangeWire.com.
Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App
In today’s Digest, we discuss ChatGPT beginning to show ads to logged-out users, and Norway planning an under-16 social media ban as Turkey passes an under-15 ban. We also look at Meta launching an Instagram spinoff app, ‘Instants’. The post Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App appeared first on ExchangeWire.com.
What is the impact of the widening gap between junior and executive pay?
Campaign’s analysis of IPA Census salary data found senior-level salaries at agencies increased to a much larger degree than those for junior roles last year.