News
20,690 articles covering the AdTech ecosystem
How the News Networks Will Mark Sept 11’s 25th Anniversary
The networks will have special coverage to mark the solemn anniversary on Friday morning.
ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists
This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to […]
AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy
Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech Therapy, earlier this year. Meron and Messer join this week’s episode of AdExchanger Talks – which, by the way, happens […] The post AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy appeared first on AdExchanger.
PepsiCo puts fresh foods in focus as consumers move away from processed snacks
The CPG giant is taking aim at the fast-growing $271 billion store perimeter with healthier fare such as guacamole, hummus and gazpacho.
USDA takes new SNAP waiver approach following court ruling
After a federal district court judge vacated SNAP food restriction bans in five states, the federal government is requesting public comments.
Urban Outfitters’ Nuuly pursues more fulfillment center automation
The rental subscription service aims to launch an automated order sortation system and picking solution at its Kansas City-area facility.
Bed Bath & Beyond cancels deal to acquire Cabinets To Go owner
The company — now rebranded to Neighborhood Intelligence — says it determined F9 Brands couldn't satisfy closing requirements.
Nike, Simon Property Group dropped from S&P 100
The shift, effective Sept. 21, is mostly symbolic, especially for the mall company. But for the apparel brand it’s a fresh reminder of ongoing struggles.
Ace Hardware: ‘We’re in the business of building national brands’
The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.
Holiday spending forecast to top $1 trillion
Inflation is expected to account for much of the increase, according to a new report from Bain & Company.
Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
When Attribution Looks More Precise Than The Data Behind It via @sejournal, @bngsrc
Modeled data now fills the gaps left by signal loss, and mistaking estimates for measurements can lead to costly budget misallocation. The post When Attribution Looks More Precise Than The Data Behind It appeared first on Search Engine Journal.
ADvendio Joins AgenticAdvertising.org to Advance AdCP Standards
ADvendio, the leading solution for Agentic Advertising Execution, today (8th September, 2026) announced it has officially joined AgenticAdvertising.org to accelerate the development of open standards for AI agents across media and advertising. As the premier nonprofit trade association for AI-powered advertising, [...] The post ADvendio Joins AgenticAdvertising.org to Advance AdCP Standards appeared first on ExchangeWire.com.
De’Longhi pairs Brad Pitt with 16 doggie roommates in Spike Jonze spot
LOLA Madrid created the comedic short, in which Pitt is constantly interrupted by his canine companions.
Dunkin’ Answers the Sixth Spice Girl Mystery With Pumpkin Spice
Dunkin's fall ad reunites 2 Spice Girls and reveals there was once a sixth member.
How 7 Brew’s first CMO is marketing the fastest-growing brand in the US
Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design.
Some Sites Use llms.txt Like robots.txt, Common Crawl Finds via @sejournal, @MattGSouthern
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can't enforce. The post Some Sites Use llms.txt Like robots.txt, Common Crawl Finds appeared first on Search Engine Journal.
Week in Charts: Streaming Piracy Costs UK £1.4 billion, Disney+ Sees Major Ads Tier Boost, and Audiences Ignore Unskippable Ads
In this week's Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ignore unskippable ads. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Sky Read More
Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means
Mark Nedzelskii, VP of growth at BidMatrix, shares where he trusts AI agents today, where he does not, and why better automation may actually make human strategy more important The post Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means appeared first on ExchangeWire.com.
Blasto to Present New Programmatic Platform Developments in Late September
Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure. The developments address the decisions that shape day-to-day programmatic performance: how media budgets are allocated, which supply routes sit behind delivery, [...] The post Blasto to Present New Programmatic Platform Developments in Late September appeared first on ExchangeWire.com.
A black cat brings a run of bad luck in superstitious French insurance spot
Artefact 3000 and director Tim Bullock craft the darkly comic ad for Direct Assurance.
TurboTax Taps AKQA to Appeal Towards Gen Z With Digital Video and Content
The partnership includes a new measurement approach.
Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce
Ahead of New York Fashion Week, Duolingo created a capsule collection that doubles as pronunciation lessons for fashion brands.
Five Guys Chooses Mirimar as Creative AOR to Share Its Story and Go Beyond Word-of-Mouth
Highlighting the burger chain's cult-like following will be central to future creative campaigns.