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20,690 articles covering the AdTech ecosystem
Why AI hasn’t solved marketing’s time problem
AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or better work. The post Why AI hasn’t solved marketing’s time problem appeared first on MarTech.
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance. The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like appeared first on Search Engine Journal.
Assertive Yield Appoints Kerstin Laute as Director of Publisher & Partnership Development GSA
Assertive Yield announced the appointment of Kerstin Laute as director of publisher and partnership development GSA, strengthening the company’s presence across Germany, Switzerland, and Austria as it continues to expand its European operations. Kerstin brings more than a decade of experience [...] The post Assertive Yield Appoints Kerstin Laute as Director of Publisher & Partnership Development GSA appeared first on ExchangeWire.com.
Taboola Partners with Goal.com to Power Content Discovery & Audience Experience
Taboola, a global leader in delivering performance at scale for advertisers, has partnered with Goal.com, the world’s largest online football destination. Under the agreement, Goal.com will use a suite of Taboola products to enhance the reader experience, grow engagement, and drive [...] The post Taboola Partners with Goal.com to Power Content Discovery & Audience Experience appeared first on ExchangeWire.com.
“Trust is Becoming More Valuable, Not Less, in an AI-Driven Media”: Erin Williams, BBC Studios
Charlotte McEleny spoke to Erin Williams, SVP Advertising Sales and StoryWorks, APAC, BBC Studios, about why the company is building its APAC commercial pitch on editorial credibility.... The post “Trust is Becoming More Valuable, Not Less, in an AI-Driven Media”: Erin Williams, BBC Studios appeared first on ExchangeWire.com.
My Code Names New CRO, CFO, and COO as It Pushes Deeper Into Video
The leadership overhaul includes two external hires and an internal promotion, rounding out a new executive team.
Why growing restaurant chains win at local search and AI visibility by SOCi
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI. The post Why growing restaurant chains win at local search and AI visibility appeared first on MarTech.
Your 2027 CTV budget needs evidence now
Run a narrow test now to learn what CTV costs against your actual accounts and whether the channel is worth funding next year. The post Your 2027 CTV budget needs evidence now appeared first on MarTech.
Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy
This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, inventory is limited and audiences are fragmented across a complex media landscape. With the right strategy, though, those same conditions […] The post Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy appeared first on AdExchanger.
Preparing your platform for agentic commerce: How to authenticate AI buying agents vs. synthetic bots
Marketplaces spent a decade building systems to keep bots out. In agentic commerce, some of those bots are now your best customers — and the rest are harder to spot.
Five reasons your retail warehouse is losing money without knowing it
Inventory inaccuracy costs retail warehouses more than they realize. Here's where to look.
Andy Serkis Unleashes Imagination with Venice Immersive Breakout ‘Nevatars’
Premiering out of Venice Immersive, “Nevatars” has long been a passion project for director Andy Serkis. It took root when Serkis and partner Jonathan Cavendish co-founded The Imaginarium, a production studio built on Serkis’ deep expertise in performance capture. They had the hardware, the knowledge — and, it turns out, had been sitting on the […]
Understand your people before your data loses relevance
More data isn’t the answer. Understanding the people behind it is what drives better decisions.
5 lessons for brands who want to win the 2026 holiday season, from the advertisers already doing it
Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.
2026 Ad Age Business of Brands—last chance for tickets
Learn practical tactics for building a more competitive brand on Sept. 15 and 16 in Chicago.
Why Kalshi dropped generative AI in favor of human creativity
Last year, the market-maker was pushing out commercials that some considered to be "AI slop." But Kalshi has moved on to big campaigns backed by human talent.
Data Unfiltered—Ipsos’ Janelle A. James on why culture resists measurement and requires context
James frames culture’s impact and influence as an opportunity for brands to gain a broader understanding of consumers.
Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now
BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.
Super Bowl 61 Ad Tracker: Complete List of 2027 Super Bowl Commercials
The Super Bowl 61 ad tracker shows ongoing updates of the latest 2027 Big Game commercials.
Booze, Romance, and the Female Gaze: The Trends We’re Tracking for Super Bowl 61
ADWEEK is kicking off its annual Super Bowl coverage
Digest: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit
In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P 500 on the same day mass layoffs take effect, and Chinese AI developers turning to [...] The post Digest: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit appeared first on ExchangeWire.com.
AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process. The post AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences appeared first on AdExchanger.
The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity
Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ad tech startup for telecom providers. But that doesn’t mean there isn’t a smart way to use that data, despite […] The post The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity appeared first on AdExchanger.
Marketers face dilemma around rising bot and AI web traffic
Bot traffic is rising for e-commerce brands and interfering with retargeting strategies. But marketers are split on whether they should remain open to AI visitors or work harder to block.