6,154 articles covering the AdTech ecosystem
How to position yourself as a transformation partner, not a marketing operator.
Cooper’s exit comes as CBS News continues to evolve under its new editor-in-chief, Bari Weiss.
A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.
An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year. The post Google Text Ad Click Share Rises Sharply In Some Verticals appeared first on Search Engine Journal.
OpenAI’s pilot program for ChatGPT ads entices brands with promises of an advantage in the future of AI and agentic commerce.
Culture, community, and the business mechanics behind Brandlanta.
Plus, how Marzetti approaches discovery in a digitally influenced world.
Plus, what Lenovo wants customers to understand about the next era of AI.
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.
The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.
Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization. The post Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why appeared first on Search Engine Journal.
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats. The post The Science Of How AI Pays Attention appeared first on Search Engine Journal.
M&C Saatchi Group UK made the campaign.
FCB London won the Kimberly-Clark business in 2019.
The claw machine will be on display at Moco Museum London.
In this week's Week in Charts, Roku's DSP strategy, AI's impact on UK agency headcount, and AppLovin's stock price decline. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week AI-Driven Ad Spend to Make Read More
Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed [...] The post Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context appeared first on ExchangeWire.com.
We meet Yaron Tomchin, CEO at Mobupps, to discuss the omnichannel landscape and how innovation has turned media planning into a far more dynamic process… Mobupps Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over [...] The post “Omnichannel planning has become a living system.”: Yaron Tomchin, CEO, Mobupps appeared first on ExchangeWire.com.
Mother New York’s campaign focuses on commitment, community and the idea of NYC as a lifetime address.
Folgers remixes its classic jingle with decades of hit songs about waking up.
LinkedIn leans into humor to tell a unified story about its products and brand.
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. The post How to use CRM data to target the right B2B audiences appeared first on MarTech.