News
20,698 articles covering the AdTech ecosystem
Data Unfiltered—Ipsos’ Janelle A. James on why culture resists measurement and requires context
James frames culture’s impact and influence as an opportunity for brands to gain a broader understanding of consumers.
Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now
BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.
Super Bowl 61 Ad Tracker: Complete List of 2027 Super Bowl Commercials
The Super Bowl 61 ad tracker shows ongoing updates of the latest 2027 Big Game commercials.
Booze, Romance, and the Female Gaze: The Trends We’re Tracking for Super Bowl 61
ADWEEK is kicking off its annual Super Bowl coverage
Digest: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit
In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P 500 on the same day mass layoffs take effect, and Chinese AI developers turning to [...] The post Digest: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit appeared first on ExchangeWire.com.
AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process. The post AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences appeared first on AdExchanger.
The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity
Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ad tech startup for telecom providers. But that doesn’t mean there isn’t a smart way to use that data, despite […] The post The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity appeared first on AdExchanger.
Marketers face dilemma around rising bot and AI web traffic
Bot traffic is rising for e-commerce brands and interfering with retargeting strategies. But marketers are split on whether they should remain open to AI visitors or work harder to block.
Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost
The FTC's Amazon charges presage Google's second antitrust let-off in a year, while The Trade Desk sheds hundreds.
What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.
‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency
The regulator accused Amazon of “deceptive and unfair practices,” but the e-commerce giant’s opaque auction dynamics aren’t all that unusual in today’s digital ad market.
Keeping AI Costs In Check; Selling Your Data To The Highest Bidder
AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads. The post Keeping AI Costs In Check; Selling Your Data To The Highest Bidder appeared first on AdExchanger.
Ads Inside AI: The Next Media Channel Marketers Can’t Ignore
AMENIA, NY – The advertising industry has spent years using artificial intelligence to optimize what it already does. Now the tables are turning: AI itself is becoming the medium. As hundreds of millions of users shift their attention from search boxes and social feeds to conversational assistants, a new category of ad inventory is opening […]
Vizio’s Allison Clarke: Home Screen Is the First, Most Critical Impression in the CTV Ad Experience
CANNES, France — Connected TV advertising has long been associated with brand awareness. But Vizio’s ad partners are seeing something different on its home screen. For the Walmart-owned smart TV maker and ad platform provider, marketers it works with are increasingly approaching the premium real estate traditionally reserved for branding as a direct response environment. […]
Agentic Commerce Demands a Full Consumer Experience, Not Just a Smarter Checkout
CANNES, France — Digital commerce has a problem that predates artificial intelligence and anything this agentic moment might finally solve: Most consumers abandon their shopping carts after making a product selection. It’s not because they don’t want to buy. Rather, it’s because the friction between selection and purchase defeats them. “Our analysis suggests that almost […]
CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals
CANNES, France – Connected television may have learned the language of clicks, conversions and closed-loop measurement, but advertisers should resist treating every commercial like a digital cashier, according to Liane Nadeau, chief investment officer at Digitas North America. Speaking at the Cannes Lions International Festival of Creativity, Nadeau joined Carly Friedman, head of agency at […]
Apple’s ‘I’m Not Remarkable’ wins 2026 Emmy Award for best commercial
The college musical celebrating disabled students earns the brand its third Outstanding Commercial Emmy in four years.
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs via @sejournal, @gregjarboe
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7 The post Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs appeared first on Search Engine Journal.
Jellyfish strengthens media leadership with Seun Odeneye as Chief Media Officer
Odeneye will drive AI-enabled innovation and scale impact across the EMEA Media practice Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA. The key hire marks a decisive step in Jellyfish’s ambition to build EMEA’s first truly agentic media practice, bringing media, strategy, investment, and […]
Bending Spoons Completes the Acquisition of Airtable
Bending Spoons S.p.A. has completed the previously announced acquisition of Airtable, the platform used by more than 500,000 organizations to reshape how teams organize data and manage critical workflows. “Airtable continues to grow because customers value its best-in-class flexibility,” said Luca Ferrari, Bending Spoons CEO and co-founder. “Teams can bring all their data, context, and […]
JobNimbus and WhatConverts Launch Native Integration Connecting Marketing Spend to Job Revenue
From lead to revenue: contractors can now see exactly which marketing is winning them jobs JobNimbus, the #1 AI-enabled CRM for roofing and exterior contractors, today announced a native integration with WhatConverts, a lead attribution and reporting platform. The integration automatically syncs revenue data from JobNimbus into WhatConverts, connecting every job and invoice back to […]
Agentic Commerce Optimisation: Azoma on Which Platforms Help Brands Get Recommended by AI Shopping Agents
Harvard Business Review reports that 90% of B2B purchases could flow through AI agent exchanges by 2028. Azoma sets out what agentic commerce optimisation platforms should deliver for enterprise brands and digital shelf teams Azoma, the Agentic Commerce Optimisation platform that helps brands drive revenue through AI shopping agents like ChatGPT, Google Gemini, Amazon Rufus […]
Top Filmmakers Back French Government’s Campaign to Champion Independent Theaters: Lumiere Summit
Top filmmakers including Richard Linklater, Rebecca Zlotkowski, Jafar Panahi, Jane Campion, Pedro Almodóvar, Wim Wenders, Tarik Saleh and Jia Zhang-ke have signed on to take part in the International Resilience Initiative for Independent Screens unveiled Monday during the Lumiere Summit in France. The French government has launched what has been dubbed IRIS as a bid […]
Your Biggest AI Search Risk Is Conflicting Information About Your Brand via @sejournal, @cshel
Publishing more content won't fix what AI gets wrong about your brand. Too many versions of the truth is the real problem. The post Your Biggest AI Search Risk Is Conflicting Information About Your Brand appeared first on Search Engine Journal.