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11,363 articles covering the AdTech ecosystem
Retailers could close more than 40K stores in the next 5 years
Tariffs and immigration policies are weighing on the industry and could drive even more closures, UBS analysts found.
Watch the newest commercials from Paramount+, Discover, The Home Depot more
The Home Depot promotes its Spring Outdoor Power Deals (available through April 29).
‘It Existed Before Fox News Channel’: Inside the 30th Anniversary of Fox News Sunday
Fox News Sunday's Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.
HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions
HP TV+ wants to capitalize on laptop-based viewing.
Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. […] The post Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing? appeared first on AdExchanger.
Shoppers say they’ll share data with retailers — but they want to see a payoff
About half of respondents to a poll said they find personalized suggestions from retailers to be “highly helpful,” according to Dunnhumby.
The Friday Checkout: Is agentic AI the next frontier for grocers?
Walmart and Instacart are embracing AI assistants to help build online baskets and suggest recipes. But do consumers want this tech right now?
Sam’s Club launches 1-hour delivery to meet fast shipping demand
The retailer has rolled out its new Express delivery tier to over 600 locations, expanding upon its existing three-hour service.
How 9 grocers are dialing up their health and wellness moves
Stricter SNAP regulations and the rise of GLP-1 medications have changed how grocers approach health-focused initiatives.
The Weekly Closeout: Pat McGrath Labs exits bankruptcy, GameStop bets on ‘retro’
The cosmetics company forged a deal with GDA Luma, while the gaming retailer is expanding its assortment of older products nationwide.
Nike cuts 1,400 jobs across tech, operations
The majority of the layoffs are in the activewear giant’s tech department as it consolidates its footprint and leans into automation.
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
GeeLark Launches Android 16 Cloud Phones for Scalable Social Media Operations
GeeLark, a provider of cloud-based mobile environments for social media and e-commerce teams, today announced the launch of Android 16 cloud phones, bringing the latest mobile OS into a scalable, cloud-native infrastructure. The update is designed to help teams improve compatibility with rapidly evolving mobile platforms while managing multiple accounts more efficiently. Supporting a Shift […]
Dubai-Based Lumitech Named Among Top Generative AI Development Companies in 2026 by Techreviewer.co
Today, Lumitech, a Dubai-based custom software and AI product development company, announced that it has been recognized by Techreviewer.co among the Top Generative AI Development Companies in 2026. This listing ranks AI service providers based on their offerings of generative AI products and services, including verified company information, transparent company profiles, and actual client reviews […]
Floyi Publishes Three-Pillar Topical Authority Audit for SEO and AI Search Teams
A 15-minute, 21-question diagnostic scores Content Authority, Market Authority and AI Authority to pinpoint where content strategies break and stall. Floyi today released the Three-Pillar Topical Authority Audit, a free diagnostic framework that helps SEO teams, agencies and content strategists identify why their organic authority is not compounding in search and AI answer engines. The […]
Why AI Describes Locations Differently
Picture two locations of the same quick-service restaurant brand, both in the same metro area, both with solid review scores, both with optimized Google Business Profiles. Yet when you ask ChatGPT to recommend a spot in each of their respective neighborhoods, one location gets highlighted at the beginning of the AI-generated response with specific dish […] Why AI Describes Locations Differently first appeared on Street Fight.
Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’
The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.
How Nike’s Boston Marathon ad exposed a gap in disability fluency
Nike’s Boston Marathon window ad sparked backlash and competitor gains, underscoring why brands need true disability cultural fluency—not just accessible products.
Morgan & Morgan - Yum feat. Liv Morgan - 30s
‘SpongeBob Tower Defense,’ Highest-Earning IP-Based Game on Roblox, Launches 2.0 Version in Partnership With Paramount (EXCLUSIVE)
“SpongeBob SquarePants”-themed game “SpongeBob Tower Defense” is debuting its revamped 2.0 version amid the increasing popularity of the title, which currently sits as the highest-earning game based on existing IP on Roblox. Set in the world of Bikini Bottom, “SpongeBob Tower Defense” sees players collect and deploy beloved “SpongeBob” characters as towers to fend off […]
Google’s Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In – SEO Pulse via @sejournal, @MattGSouthern
Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots. The post Google’s Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In – SEO Pulse appeared first on Search Engine Journal.
Netflix to double ads business, introduce vertical video and lose chairman
The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.
Week in Review: FranceTV Partners with YouTube, US Legislators Propose a New Data Act, and RTL Gets Green Light for Sky Deutschland Takeover
In this week's Week in Review: FranceTV announced a new partnership with YouTube, US Republicans propose a new national data bill, and RTL gets EU approval for its Sky Deutschland acquisition. Top Stories FranceTV to Air All News and Directly Monetise Content on YouTube French public service broadcaster France Télévisions announced on Thursday an expansion Read More
Why CMOs have become the most valuable currency at Possible
Adland descends on Miami Beach to compete for the favor of top marketers and to hash out the future of the industry.