News
11,363 articles covering the AdTech ecosystem
Consumers ditch the funnel as behavior gets more fluid
New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. The post Consumers ditch the funnel as behavior gets more fluid appeared first on MarTech.
15 HubSpot updates from March 2026 managers and admins need to know
The March updates focus on giving teams more flexibility, more precise control over automation and timing. The post 15 HubSpot updates from March 2026 managers and admins need to know appeared first on MarTech.
Why relevance now beats reach in the AI-driven buyer journey
Buyers are forming opinions before they click. Learn how to show up in AI answers, earn trust in peer networks, and influence decisions earlier. The post Why relevance now beats reach in the AI-driven buyer journey appeared first on MarTech.
How CRM became the backbone of customer engagement
CRM now acts as an operating model for marketing, connecting data, teams, and decisions to improve engagement and business outcomes. The post How CRM became the backbone of customer engagement appeared first on MarTech.
New TransUnion Digital Business Profile Gives Small Businesses a Simple, Cost-Effective Way to Connect with Customers
Solution empowers small business owners to maintain a consistent, accurate presence as AI reshapes digital search results With Small Business Month approaching in May, TransUnion (NYSE: TRU) announced the launch of Digital Business Profile, an affordable, easy-to-use solution designed to help small businesses ensure their information is represented accurately across the digital search ecosystem. Accurate business […]
Channel Factory Expands Global Leadership Team as Demand for Contextual Advertising Accelerates
Three strategic appointments, including a new Global CHRO and CFO, fuel Channel Factory’s expansion as the global standard for performance and suitability across walled gardens Channel Factory, the global contextual advertising company powering performance across walled gardens, announced three significant appointments to its C-Suite: Colleen Liguori joins as Global Chief Human Resources Officer (CHRO), Woo […]
BNO Strengthens Leadership Team for Next Phase of Growth and Innovation
Rachelle Powell Named President as Agency Builds on Strong Brand Foundation and Advances AI-Driven Solutions Baldwin & Obenauf, Inc. (BNO), a full-service creative and brand experience agency, today announced an evolution of its leadership team. With a combined 75 years of leadership at the agency, the newly elevated executive team expands its capabilities as strategic […]
Campaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste
The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”
Google Won’t Act On Spam Reports If They Contain Personal Information via @sejournal, @martinibuster
Google updated their spam reporting tool to warn they won't process reports that contain personal information. The post Google Won’t Act On Spam Reports If They Contain Personal Information appeared first on Search Engine Journal.
Localized Distribution In The AI Era: The DIRHAM Framework via @sejournal, @gregjarboe
Why traditional frameworks fall short, and how the DIRHAM framework helps marketers build trust, relevance, and measurable impact in today’s content ecosystem. The post Localized Distribution In The AI Era: The DIRHAM Framework appeared first on Search Engine Journal.
Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers via @sejournal, @brookeosmundson
Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a closer look. The post Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers appeared first on Search Engine Journal.
Hitachi selects BBH London for global campaign
Appointment was made through a competitive pitch process.
Lola serves up creative account to Kitchen Soho
The appointment comes as Lola's plans to expand its store footprint across the North of England.
Manchester Village Pride appoints N2O as brand experience agency
This will be the first time brands have been able to host experiential activations at Gay Village in Manchester during Pride.
Campaign Experience Awards: Big players should “remember to lift as they climb”
The awards took place in London last week.
Ogilvy EMEA CEO Patou Nuytemans exits
Role will not be replaced.
Airwallex and Arsenal explore football and finance in Spike Lee short film
Uncommon Creative Studio created the film.
Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale
Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop Index Exchange’s Index Cloud infrastructure. The integration introduces a new model for how DSPs host their bidders at scale on the open internet, reshaping [...] The post Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale appeared first on ExchangeWire.com.
From permission to personalization: Activating first-party data the right way
On May 6th, learn how to activate first-party data to drive measurable results without compromising customer trust or safety. The post From permission to personalization: Activating first-party data the right way appeared first on MarTech.
An Audience So Nice You Bought It Twice (And That’s Not A Good Thing)
Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to […] The post An Audience So Nice You Bought It Twice (And That’s Not A Good Thing) appeared first on AdExchanger.
Campaign shortlisted 12 times across industry awards
The PPA Awards, BSME Talent Awards and AOP Digital Publishing Awards have shortlisted Campaign in various categories.
Immediate Media suffers 15% drop in advertisers after LHF rules
The owner of Good Food and Olive launched an experiential arm to combat decline in adspend.
BetVictor invests in biggest AV campaign to date
Campaign is Bountiful Cow’s first for BetVictor after winning the media account for BVGroup in late 2025.
DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...] The post DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting appeared first on ExchangeWire.com.