News
11,363 articles covering the AdTech ecosystem
Taboola Launches Realize+
Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize. Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...] The post Taboola Launches Realize+ appeared first on ExchangeWire.com.
New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories
New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding content [...] The post New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories appeared first on ExchangeWire.com.
AI ad of the week: Gut’s cinematic spots manage to say nothing at all
"Lorem ipsum" never felt so poignant.
Ad Age crossword puzzle—the scenic route
Travel marketing taps into wanderlust with emotive messaging.
Agency Brief—new indie shop from Alma leader, Accenture Song’s social win
This week, we’ve got the exclusive on a former Alma DDB’s new agency, and we dig into the implications of Accenture Song’s latest social win.
Trends shaping creativity today—lessons from winners and close calls in the Ad Age Creativity Awards
Ad Age Creativity Editor Tim Nudd spoke on Ad Age Insider about the takeaways from this year’s Creativity Awards, and the hours of jury meetings in which he heard directly from industry leaders.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Marc Jacobs to Ikea
Marc Jacobs, Ikea, Goop Kitchen, Bloomberg Media, and more are behind the week's notable ads.
What to Expect from Possible 2026: Eden Roc Expansion, Invite-Only Programming, A-Listers, and More
Possible is scaling fast, spilling beyond the Fontainebleau, courting C-suite dealmaking, and leaning into creators, AI, and star power, as it blazes ahead in its mission to become marketing’s answer to Davos.
Mocean Names Laura Likos President of Brand; Launches a New Operating Model Built For Brands Navigating Culture
Three-time Entertainment Agency of the Year appoints 72andSunny vet to lead brand expansion, with Publicis vet Ryan Bucci named Chief Creative Officer of the Brand practice Mocean, a culture-first creative agency where entertainment and brand meet, announced the launch of its new See Change™ operating model, unifying the agency and studio across five core practices […]
Wiland™ Expands Predictive Analytics Capabilities with Introduction of Neural Net Modeling
Advanced AI-driven modeling delivers stronger audience discovery, performance, and long-term value across industries Wiland™, the leading provider of predictive audience intelligence, announced the addition of the WAIfarer and WAIfinder models, bringing advanced Neural Net modeling to its suite of predictive analytics solutions. This expansion enhances Wiland’s ability to help brands and nonprofits find more responsive […]
InMarket Announces Partnership for Real-Time, Visit-Based Optimization Solution with Yahoo DSP
Advertisers can now optimize campaigns in-flight using daily visit signals InMarket, the leader in real-time marketing and measurement, announced a new strategic partnership with Yahoo DSP, the omnichannel programmatic platform designed to offer flexibility and drive value to brands and agencies. Through this expanded partnership, advertisers on Yahoo DSP in the U.S. and Canada can […]
Keyword Structuring Shapes the Foundation of Effective Website Content
The structure of keywords within website content continues to influence how information is organized, discovered, and interpreted across digital platforms. As search behavior evolves, the placement and relationship of keywords within a page have become as important as the keywords themselves. Keyword structuring refers to the deliberate organization of primary and secondary terms throughout a […]
Closing the Trust Gap Starts at the Opt-In
Ecommerce brands are increasingly asking for customer data, yet they’re receiving less in return. That’s not a coincidence. Collecting data beyond just name and email, like phone number, birthday, and preferences, enables more personalized messages for consumers. But because the value isn’t clear, consumers are willing to volunteer only a limited subset of low-risk information […]
Pixazo API Now Supports Seedance 2.0 & GPT Image 2 — Bringing Next-Generation AI Video and Image Creation to Developers
Pixazo adds industry-leading AI models to its API catalogue — Seedance 2.0 for professional AI video generation & GPT Image 2 for context-aware image creation. Pixazo, the AI design platform, today announced the availability of two new flagship models through Pixazo API: Seedance 2.0 API by ByteDance (via BytePlus) and GPT Image 2 API by […]
From Insight to Action: Rethinking Media Planning in the Age of AI Agents
Caroline Sajas, SVP sales at Locala, examines the persistent gap between planning and activation in advertising, and why the industry's fixation on automation is missing the bigger opportunity The post From Insight to Action: Rethinking Media Planning in the Age of AI Agents appeared first on ExchangeWire.com.
The Stack: Big Tech Reckoning
This week, industry players faced mounting legal pressure, sweeping job cuts, and major leadership shifts, signalling a period of deep structural change across the industry. In today’s MadTech Daily, we cover WBD shareholders approving Paramount–Skydance deal , WPP Consolidates Commerce [...] The post The Stack: Big Tech Reckoning appeared first on ExchangeWire.com.
Threads thinks live chats can bring users closer to culture. It’s using the NBA playoffs as a case study.
Second-screen scrolling is now a mainstream phenomenon, and Meta wants to bring more of that activity to Threads. To wit, the tech giant has announced that its X analogue now has Live Chats, where users around the world can discuss hot topics in a dynamic interface. Threads users can locate Live Chats via community hubs, in-feed links, and the profile pages of chat hosts. Once they enter the conversation, those users will see an assortment of photos, videos, links, emojis, and polls, all of which will update in real time. Even after events conclude, users will still be able to search for and browse relevant Live Chats. Visit Tubefilter for more great stories.
MrBeast’s former Head of Creative files suit against his company, alleging “boy’s club” culture of sexual harassment
MrBeast‘s former Head of Creative has filed suit against his company, alleging she was sexually harassed by coworkers and clients, expected to work during her set period of maternity leave, and was fired after returning from leave. Lorrayne Mavromatis, a Brazilian Instagrammer with over a million followers, filed suit in North Carolina April 22. She […] Visit Tubefilter for more great stories.
France’s national public TV broadcaster is bringing the news to YouTube
France Télévisions is serving the increasing number of consumers who get their news from social media. The Paris-based company, which serves as its home country's national public TV broadcaster, has announced a partnership with YouTube that will bring breaking headlines online. As a result of the partnership, thousands of hours of France Télévisions news coverage will make its way to YouTube each year. National and regional news outlets will be part of that push, and YouTube viewers will also gain access to daily and weekly current affairs programs. France Télévisions is also plotting some original formats that will be developed with YouTube in mind. Visit Tubefilter for more great stories.
The NHL wants to capitalize on Heated Rivalry’s fandom success
Hot hockey players are driving more views for the NHL–and we’re not just talking about the real guys out on the ice. We’re talking about Heated Rivalry, the Peabody Award-winning TV adaptation of Rachel Reid‘s hit m/m romance novel. Starring Hudson Williams and Connor Storrie, the Crave-produced show became a fandom sensation shortly after dropping […] Visit Tubefilter for more great stories.
YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild
YouTube is testing a new ad format that reinforces the platform's mission to make its live streams more seamless. The new spots, dubbed side-by-side ads, are now showing up on a handful of YouTube streams. The side-by-side ads load in a separate video player that pops up directly below the active stream. Creators who take advantage of that format can run ad breaks without needing to actively interrupt their stream. YouTube first teased side-by-side ads last year, when the format earned a mention at the annual Made On event. Visit Tubefilter for more great stories.
Instagram’s new app is yet another riff on Snapchat
Stop me if you've heard this one before: Instagram is copying Snapchat. The latter app is known for posts that disappear after a set period of time, and Instagram has spent the past decade honing its version of that format. Now, the Meta-owned app is doubling down on its copycat behavior. A new app called Instants is based around disappearing posts that have minimal editing. Visit Tubefilter for more great stories.
Luton Airport Express issues brief to creative roster amid Atomic fallout
The roster includes Leith, McCann Birmingham, Meanwhile and Motel.
Programmatic Peacekeeping
Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict. The post Programmatic Peacekeeping appeared first on AdExchanger.