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11,365 articles covering the AdTech ecosystem
Luton Airport Express issues brief to creative roster amid Atomic fallout
The roster includes Leith, McCann Birmingham, Meanwhile and Motel.
Programmatic Peacekeeping
Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict. The post Programmatic Peacekeeping appeared first on AdExchanger.
Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?
It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu yet. The post Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? appeared first on AdExchanger.
Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Why Not Just Read AdExchanger?; Tubi Or Not Tubi
How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?; Tubi Or Not Tubi appeared first on AdExchanger.
‘Influence isn’t driven by how loud you are, but by how available you are.’: Omicom Media Singapore’s Chloe Neo and Daniel Henriksen
Charlotte Mceleny chats to Omnicom Media Singapore’s Chloe Neo and Daniel Henriksen about their new growth model and the agency landscape… The post ‘Influence isn’t driven by how loud you are, but by how available you are.’: Omicom Media Singapore’s Chloe Neo and Daniel Henriksen appeared first on ExchangeWire.com.
Clavicular Kicked Off YouTube Again
YouTube has pulled down two channels operated by Braden Peters, the “looskmaxxing” streamer who is known online as Clavicular. In November 2025, YouTube had terminated Clavicular’s original channel for facilitating access to websites that violate the platform’s Illegal or regulated goods or services policies, according to a YouTube spokesperson. YouTube’s terms of service prohibit creators […]
Reviews Are Now a Growth System for Multi-Location Brands
For years, many multi-location brands treated reviews as a reputation issue. Something to monitor. Something to clean up. Something to escalate when a location had a public problem. That framing is outdated. Reviews now sit much closer to performance than many brands still acknowledge. They influence whether a customer trusts a location enough to call, book, […] Reviews Are Now a Growth System for Multi-Location Brands first appeared on Street Fight.
Meta Laying Off 8,000 Employees, 10% of Workforce, Amid Surge in Spending on AI
Meta, parent of Facebook and Instagram, is laying off about 8,000 employees — and eliminating another 6,000 open jobs — as it is in the midst of a companywide shift to artificial intelligence. The job cuts were announced in an internal memo to Meta staffers from the company’s head of HR, Janelle Gale, who said […]
Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo
Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s name to Microsoft Gaming, its leaders have decided to change the name back to Xbox and laid out their vision for the next stage of the business. “‘Microsoft Gaming’ describes our structure but it does not […]
Bob Iger, After Stepping Down as Disney CEO, Tapped as Adviser to Josh Kushner’s Thrive Capital (Report)
Bob Iger, who stepped down as Disney’s chief executive last month, has taken a role as an adviser to venture-capital firm Thrive Capital, according to a Wall Street Journal report. New York-based Thrive Capital was founded in 2009 by Josh Kushner, the younger brother of Jared Kushner, who is Donald Trump’s son-in-law. Josh Kushner, 40, […]
Watch the newest commercials from McDonald’s, Warby Parker, Mercedes and more
Warby Parker introduces Warby Parker Sport, a new collection of eyewear that’s “built to perform.”
ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate
Big marketing chief shakeups last month signal clues about how the role is evolving
Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey
Building new business strategies while maintaining emotional resonance.
Home Depot adds AI phone agents to field store calls
The home improvement retailer saw significant time savings in a 50-store pilot and plans to expand the system to all U.S. stores during the coming year.
Sam’s Club launches 1-hour delivery to meet fast shipping demand
The retailer has rolled out its new Express delivery tier to over 600 locations, expanding upon its existing three-hour service.
Consumers are down, yet retail sales keep going up. How long can this last?
Retailers wrapped up the first quarter with another healthy boost in March.
EBay closes San Francisco office
The marketplace giant also eliminated 800 roles earlier this year as it refocuses its operations on fashion, peer-to-peer sales and resale.
Bed Bath & Beyond will operate stores in California after all
The company will run a dozen combined The Container Store and Bed Bath & Beyond store formats in the state, despite Marcus Lemonis' previous stance.
Ulta Beauty, Google partner on AI-powered shopping experiences
The beauty retailer has launched Ulta AI, a shopping assistant available on its website that soon will roll out to its app.
‘Fruit Ninja VR’ to Make Esports Debut in Global Gaming League Championship Between Howie Mandel and Ne-Yo’s Teams (EXCLUSIVE)
“Fruit Ninja VR” will sweeten up the esports competition at the Global Gaming League’s “SZN Zero Championship” this Friday when the video game takes center stage during the battle between Howie Mandel and NE-YO’s gaming teams. Streaming this Friday, the finale of this season, “SZN Zero,” of the Global Gaming League (GGL) will feature the […]