News
11,365 articles covering the AdTech ecosystem
Autoglass OOH campaign exposes hidden dangers of cracked windscreens
McCann Birmingham made the work.
Sports Help Drive Strong Streaming Growth for Viaplay
Viaplay president & CEO Jørgen Madsen Lindemann Nordic broadcaster Viaplay's streaming subscription revenues were up 7.9 percent year-on-year in Q1, according to the company's Q1 earnings this morning, delivering a very slight uptick in overall revenue growth of 0.1 percent. Streaming has been at the very heart of Viaplay's strategy over the past Read More
How to build a strong Leading Women awards entry
Turn your work into a strong Leading Women or Rising Star entry with clear examples, measurable results and context that brings your impact to life. The final deadline is May 13, 2026, at 5 p.m. ET.
What legacy brands get wrong about timelessness and how to fix it
Brands in enduring categories must continually renew meaning and adapt to changing expectations to maintain relevance and avoid the trap of relying solely on heritage
Moen targets new spots at anyone who uses water—which is everyone
“Must be a Moen” from Quality Meats captures messy, emotional and relatable household moments at home.
OpenAI vs. Anthropic—how the AI players seek to dominate the market
The AI giants are advertising and building marketing teams to see who can emerge as the leader in a space that still needs defining.
3 misconceptions fueling pessimism about ad agencies—and signals that they’re overblown
Madison and Wall's Brian Wieser has released a new report pushing back on the doom-and-gloom around ad agencies.
Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment
Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.
This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking
CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.
Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam’s Club
The warehouse retailer is expanding its experiential offerings.
Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back
Enhanced productivity leads to happier and healthier work environments, and more free time outside of work
Beehiiv adds even more features to go up against competitors and win over creators
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Foxit Brings End-to-End Document Workflows into ChatGPT, Closing the Gap Between AI Output and Finished Documents
Foxit, a leading provider of PDF and document intelligence solutions, announced the launch of its PDF Editor app inside ChatGPT, enabling users to complete full document workflows directly within the AI environment, from creation and organizing through to optimization, sharing, and lifecycle management. AI is becoming the primary workspace but document workflows are lagging behind […]
MiQ Report Studying 53 Million Households Shows the Traditional Path to Purchase is Dead
87% of consumers switch between screens every hour. Marketers must rethink the funnel. The century-old traditional marketing funnel is proving to be a model that no longer reflects how consumers actually behave. New global research from MiQ, a leading programmatic media company, finds that 87% of consumers switch between digital activities at least once an […]
PubMatic Brings Custom Creative Formats to AgenticOS: Creative, Planning, and Execution Run as One Workflow
Marketers can brief, buy, and measure creative cross-screen campaigns across premium CTV, mobile, and more in a single access point. Horizon Media, SlingTV, Crossmedia, and Kelly Scott Madison join as launch partners. PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, announced the integration of its Creative Innovation Suite across its AgenticOS […]
UiPath Brings its AI Document Processing Solution to Google Cloud Marketplace with Gemini-Powered Automation
UiPath Intelligent Xtraction and Processing (IXP) launches on Google Cloud Marketplace with Gemini as the default third-party model, enabling faster, more accurate, and scalable document automation UiPath, a leader in agentic business orchestration, announced that UiPath Intelligent Xtraction and Processing (IXP) is now available on Google Cloud Marketplace and that Gemini will become the default […]
ai& Strengthens Global AI Platform with Build.io Acquisition
ai&, a vertically integrated global AI technology company, today announced it has acquired Build.io, a leading Platform as a Service (PaaS) provider. Build.io is a full-stack cloud platform that takes product teams from code to production in minutes, powered by bare-metal infrastructure and AI workflows across the US, Europe, and Japan. Combining Build.io’s expertise with […]
ForeverCRM’s New Hybrid Human-AI Lead Response System Is Reshaping the Social Media Marketing Landscape
ForeverCRM today shared updates on the continued expansion of its done-for-you lead response and appointment setting service. First introduced in 2020, the platform moves beyond traditional software models by combining AI with dedicated human agents to qualify leads and book appointments within a ten-minute window, allowing internal sales teams to focus exclusively on closing. Sales professionals […]
The Efficiency Trap: Why ‘Single Retargeter’ Strategies are Leaving Money on the Table
In recent years, brand marketers have attempted to ‘clean up’ their digital marketing by optimising media supply paths. By reducing the number of players included in their supply chain, advertisers hoped to increase transparency around budget allocation, improve the performance of media buys, and reduce their carbon footprint. However, in 2026, this “less is more” […]
Zendrop Launches AI Creatives: UGC Video Ads in Minutes — for Under $20
Now in beta, this AI-powered video studio built into the Zendrop platform generates high-converting UGC-style video ads without a costly production budget or agency. Zendrop, the leading all-in-one dropshipping platform trusted by hundreds of thousands of entrepreneurs worldwide, announced the beta launch of AI Creatives, a fully integrated AI-powered video ad tool available directly within […]
WSI Warns SMBs That AI Search Is Answering Questions Before Anyone Visits Their Website
If your business has been counting on Google to send customers to your website, that strategy has a problem. AI is now answering search questions directly on the results page, and most people never click further. Dan Monaghan, co-founder of WSI, has spent the last several years studying exactly this shift, and his new book […]
Social News Desk Unveils CivAll at GSMCON: One Platform for Government Websites, Social Media, and Compliance
At GSMCON, attendees will get a preview of CivAll’s ADA-compliant CMS and hear about upcoming products for social media management and compliance archiving. CivAll by Social News Desk announces its plans for the 2026 Government Social Media Conference (GSMCON). Taking place May 5–7, 2026, in New Orleans, Louisiana, the event will serve as a premier […]
Digest: DSP Bedrock Platform Pilots Index Exchange’s Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads
In today’s Digest, we discuss Bedrock Platform piloting Index Exchange’s new Index Cloud, the Consumer Federation of America suing Meta Platforms over alleged scam advertising practices, and Radiocentre urging MPs to reject advertising on BBC platforms. The post Digest: DSP Bedrock Platform Pilots Index Exchange’s Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads appeared first on ExchangeWire.com.
AAR: VCCP, Uncommon and VML top 2025 new-business ranking
VCCP's pitch conversion rate drops from 87% to 83%.