News
11,365 articles covering the AdTech ecosystem
Fox Just Gave Its Ad Portfolio a Massive AI Upgrade
The company launches Fox AdStudio to simplify AI insights across its properties.
Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes
Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
Martech replacement is slowing, and that changes everything
New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach. The post Martech replacement is slowing, and that changes everything appeared first on MarTech.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.
AMPLIFY Sounds Alarm as PR Firm Linked to Widespread AI Content Theft
AMPLIFY, a public relations and legal marketing agency is raising urgent concerns following reports that the content platform National Today, a project of TOP Agency, has been publishing large volumes of AI-generated articles that allegedly plagiarize original reporting from legitimate news outlets without attribution. According to reporting by Futurism, National Today has systematically republished reworded versions of original […]
Market Better Acquires Legacy Media and Launches Market Better Studio, a Full-Service Growth Marketing Agency
The Trusted B2B Marketing Show Expands Its Brand to Help Small and Mid-Sized B2B Service Companies Turn Content Into Revenue Market Better, the B2B marketing show trusted by 10,000+ marketing leaders, today announced the acquisition of Legacy Media and the launch of Market Better Studio, a full-service growth marketing system built for small and mid-sized […]
Perion, Mediamark and McSorely Media Launch Exclusive AI Advertising Partnership Across Africa
Partnership brings Outmax’s AI capabilities to African markets, adding a new distribution channel in a high-growth digital advertising market, while delivering performance, transparency and measurable results to agencies and brands across the continent Perion Network Ltd., an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced an exclusive partnership […]
Braze Delivers Powerful New Agentic AI Capabilities That Transform How Marketers Build, Personalize, and Deliver Customer Experiences
BrazeAI Operator™, BrazeAI Agent Console™, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio™, introducing a radically better way for marketers to forge and maintain lasting customer relationships. Braze , the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, delivered a new set of AI […]
Kaltura Puts the AI CEO Into Production With Ron Yekutiel’s Digital Twin, Using the Same Agentic Avatar Tech It Offers Enterprises
While industry headlines focus on plans and prototypes for CEO digital twins, Kaltura is scaling executive communication across employees and customers with multilingual real-time conversational avatars, including Kaltura’s co-founder and CEO, Ron Yekutiel, whose bi-directional avatar is already delivering personalized communications at scale and proving the company’s technology Kaltura, Inc., the Agentic Digital Experience company, […]
The Facts About Google Click Signals, Rankings, And SEO via @sejournal, @martinibuster
What Google's systems actually do with click data and what it means for SEO and rankings. The post The Facts About Google Click Signals, Rankings, And SEO appeared first on Search Engine Journal.
Former Droga5 London head of strategy Toto Ellis dies
Ellis began his career at TBWA, before moving to Droga5 and latterly PR agency Here Be Dragons.
Marie Curie highlights care crisis with runner statue made from daffodils
“The daffodil runner” is part of Marie Curie's partnership with the 2026 TCS London Marathon.
IAB Statement on the SECURE Data Act
WASHINGTON, D.C. — Interactive Advertising Bureau (IAB) released the following statement from Head of Public Policy Molly Crawford regarding the introduction of the SECURE Data Act (H.R. 8413) in Congress: “We are encouraged by continued Congressional efforts to draft a federal privacy standard. State privacy laws are largely consistent on core consumer privacy protections, including … Continued The post IAB Statement on the SECURE Data Act appeared first on IAB.
If your AI content feels generic, this is why
AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams. The post If your AI content feels generic, this is why appeared first on MarTech.
How Mobile Became The Foundation Of Omnichannel Identity
When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance. In that environment, […] The post How Mobile Became The Foundation Of Omnichannel Identity appeared first on AdExchanger.
How Agentic AI Is Disrupting the Traditional Demand-Side Platform Model
Gartner VP Andrew Frank examines how autonomous AI agents capable of executing media buys, creative optimization, and audience segmentation without human intervention are beginning to challenge the traditional DSP architecture. The analysis covers how platforms like The Trade Desk and Google DV360 are responding with their own agentic layers, and what this means for the role of trading desks. Frank argues that the DSP as a human-operated interface may become largely obsolete within three to five years.
Publisher Revenue Diversification in the AI Search Era: Beyond Display and Programmatic
Reuters Institute researcher Nic Newman examines how AI-powered search results are cannibalizing organic referral traffic to publishers, forcing a rethink of programmatic display dependency. The analysis draws on interviews with 40 digital publishers across Europe and North America and finds that newsletter subscriptions, commerce content, and direct-sold sponsorships are replacing open web programmatic as primary revenue pillars. The piece has direct implications for SSP and open web advertising ecosystem health.
Subscription vs. Ad-Supported: Netflix, Disney+, and Max One Year After Their Ad Tier Expansions
MoffettNathanson analyst Michael Nathanson provides a detailed financial analysis of how Netflix, Disney+, and Max have performed one year into their expanded ad-supported tier strategies, including CPM trends, subscriber mix shifts, and advertiser demand signals. The report finds that Netflix's ad tier has outperformed expectations on fill rate but underdelivered on targeting sophistication, while Disney+ benefits from ESPN sports inventory integration. The analysis includes implications for traditional linear TV upfront budget allocation.
IFS Loops launches Agent Studio
New pre-built Field Service Digital Workers for Planning, Dispatch and Knowledge Work enable service-focused businesses to rapidly mobilize agents out-the-box IFS, the leading provider of Industrial AI software, announced strong and accelerating momentum for its agentic Digital Workers together with the launch of IFS Loops Agent Studio. The power of Industrial AI is most pronounced […]
Strider Launches Agentic Operating System to Power Next Generation of Strategic Intelligence
New intelligence operating system unifies intelligence delivery across Strider’s products to transform complex global data into decision-ready insights Strider Technologies, Inc. (“Strider”), the leading provider of strategic intelligence, announced the launch of its agentic operating system, a centralised intelligence orchestration layer that sits across Strider’s data, models, and products, transforming how organisations access, interpret, and act […]
New TDWI Research Report Provides Guidance for Gaining Value from Agentic and Generative AI
Report explores the capabilities that distinguish enterprises that are successful with generative and agentic AI. TDWI Research has released the first of a new type of original research report. Based on survey data as well as focus group data, the TDWI Blueprint Report Building Agentic and Generative AI: Enterprise Data Foundations and Applications features a […]
MPs support campaign to reform political advertising
Meeting to tackle disinformation in UK elections tables key reforms for political advertising.
Movers & Shakers: Saatchi & Saatchi, C4, Bicycle, Grey, EssenceMediacom, Patagonia and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Diet Coke awards UK and EMEA account to Ogilvy UK
The agency won the business as part of WPP's dedicated Coca-Cola Company shop Open X.