News
11,373 articles covering the AdTech ecosystem
McCrossen Marketing Launches AI-Powered Marketing Intelligence Platform, Defining a New Category for Business Marketing
Veteran-founded Texas company ships a 42-document AI strategy engine and proprietary threat intelligence network built for small businesses by a small business. McCrossen Marketing has launched its AI-powered Marketing Intelligence Platform, a system that combines live data integration with AI-driven strategic reasoning — filling a gap that existing CRM, analytics, SEO, and generative AI tools […]
Robotic Online Intelligence Introduces Kubro(TM) Newsletter Engine for Content Curation and Newsletter Production
An expanded module on the Kubro(TM) platform, for an end-to-end, AI-assisted curation of content and production of newsletters. Robotic Online Intelligence (“ROI”), a specialist provider of tools for the AI-enhanced automation of market research, introduces the Kubro(TM) Newsletter Engine — an expanded module within the Kubro(TM) platform that covers the complete newsletter production and curation workflow, from content […]
Matrix Unveils Sidevine: AI Data Fabric & Intelligence Layer Designed to Eliminate Manual Entry Tax & Unlock Raw Data
Sidevine, an AI-powered platform, helps organizations extract, organize, and use data trapped in documents and other unstructured files. Matrix Solutions, the media industry’s leading provider of revenue management and CRM solutions, announced the official launch of Sidevine, an AI-powered platform that helps organizations extract, organize, and use data trapped in documents and other unstructured files. […]
AIXPORT.AI Launches to Give Claude® Users Full Ownership of Their AI Work
Florida-based AIXPORT transforms raw Claude® exports into structured continuity packs for instant project, decision, and context transfer to any other AI. AIXPORT.AI, a Naples, Florida-based AI data portability platform, announced its public launch, offering Claude® users a structured way to extract, understand, and transfer their AI work to any target platform. You shouldn’t have to start […]
NAB 2026: Advanced HDR by Technicolor and Amlogic Expand Advanced HDR Integration in Major NEXTGEN TV Converter Boxes
Advanced HDR by Technicolor and Amlogic, a leading platform provider in the global system-on-chip (SoC) market, today announced that the Advanced HDR solution will be integrated into major NEXTGEN TV (ATSC 3.0) conversion boxes powered by Amlogic platforms. This integration reflects growing industry-wide coordination to increase the availability of ATSC 3.0-compatible devices amid strong U.S. […]
Maximizing the transaction moment: Why the point of purchase is retail’s most undervalued growth lever
Unlock new revenue during the Transaction Moment.
IPA hits back against claim agency production companies 'prioritise profit over work'
IPA “does not recognise the portrayal of agency production” set out in open letter from independents.
Campaign 40 Over 40 entry deadline nears
The second entry deadline is Thursday 23 April.
Three networks pitching for global Adidas account
WPP’s EssenceMediacom is the incumbent on the account.
Ahmed Omer joins Channel 4 Sales
New appointment aims to shape how Channel 4 Sales "shows up" in the market.
Bicycle London hires Ed Turner as first managing director
Chief executive Henry Daglish to focus more on growth and product development.
Adzymic Makes Key Appointment to Drive Growth in North Asia
Adzymic, a Singapore-headquartered ad tech company, has appointed industry veteran Sally Ng as its new regional lead for the North Asia region. Based in Hong Kong, Sally will spearhead commercial growth and market development across Hong Kong, Taiwan, and the [...] The post Adzymic Makes Key Appointment to Drive Growth in North Asia appeared first on ExchangeWire.com.
Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes
Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes. By using proprietary real-world [...] The post Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes appeared first on ExchangeWire.com.
Barrett Hofherr is rebranding as the agency seeks to move beyond its founders’ names
Optimism BH’s client roster includes Habit Burger & Grill, 8x8 Extra Space Storage, Bachan’s Japanese Barbecue Sauce, DoorDash and Videoamp.
Publix enlists puppet dogs for latest heartwarming brand film from Fig
Director Mark Malloy uses puppetry and food to tell a sweet story about human bonds.
Advertising salary guide: How to land a search marketing job with an AEO or GEO focus
This guide breaks down how search marketing jobs are evolving to encompass AEO and GEO strategies, and the skills employers want from candidates for such roles.
Casper Returns to Advertising With Daymares You Can Finally Sleep Off
Casper hopes to regain momentum with first work from Orchard.
Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves
Three agency leaders on why legacy and fee-based are no longer viable.
KTGHR Leverages AI-powered Real-Time Transaction Capabilities to Expand Its E-Commerce Infrastructure, Reshaping the Engine of Enterprise Growth.
Against the backdrop of artificial intelligence continuously reshaping the global business landscape, KTGHR officially launched its new B2B AI-powered intelligent solution for enterprises, dedicated to helping them achieve comprehensive upgrades in cost reduction and efficiency improvement, precise customer acquisition, and intelligent operations. As an innovative platform focused on the deep integration of AI technology and […]
Canva Announces Anthropic Collaboration to Bring AI-Powered Design to Millions
New collaboration brings Canva into Claude Design by Anthropic, turning AI-generated ideas into fully editable, on-brand designs Canva, the world’s leading all-in-one visual communication platform, announced the next chapter in its two-year strategic collaboration with Anthropic, bringing Canva directly into the newly launched Claude Design by Anthropic Labs, one day after unveiling Canva AI 2.0 […]
SymphonyAI Launches Eight AI Applications Purpose-Built for Energy Asset Reliability and Operational Performance
Eight AI applications engineered for asset reliability, operational performance, and emissions obligations SymphonyAI, a global leader in Vertical AI platforms, announced eight new industrial AI applications purpose-built for energy operators, marking the most targeted expansion of IRIS Foundry into the energy sector to date. SymphonyAI expands IRIS Foundry with eight industrial AI applications for energy, helping […]
The Rise Of AI Discovery Engines: Martech Strategies Must Adapt To Machine-Led Search
The digital discovery environment is in the midst of a significant shift, changing how users search, assess, and engage with information online. For decades, traditional search engines have been the main portal to the internet, relying mainly on keyword-driven queries, ranking algorithms and link-based navigation. But that model is shifting quickly, with artificial intelligence taking […]
Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts
Today we cover advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning massive workforce cuts. Price drops for ChatGPT ads OpenAI is lowering the [...] The post Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts appeared first on ExchangeWire.com.
C-suite salary increases far outstripped junior roles in 2025: IPA Census data analysis
Campaign has compared salary data across the 2024 and 2025 IPA Censuses.