News

What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it?  Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […] The post What Happens When The Attribution Cartel Meets Advertising’s Halo Effect? appeared first on AdExchanger.

Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping […] The post Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits appeared first on AdExchanger.

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers appeared first on AdExchanger.

Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet

Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.

The World Cup is set to lift demand for digital out-of-home spending

Digital out-of-home providers are competing for a greater share of ad spend during the FIFA World Cup.

As upfront negotiations near, buyers chart path through complex sports market

The DOJ's NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.

Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.

Prompt For More Ads; Who Advertises The Advertisers?

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech. The post Prompt For More Ads; Who Advertises The Advertisers? appeared first on AdExchanger.

Beet@20: Bill Koenigsberg of Horizon Media Says Culture Still Crushes Ego

As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder and CEO of Horizon Media, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds. From its first recording at Google’s campus in Mountain View in 2006 to the maze-like halls of CES, Beet.TV has built [...]

IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other

NEW YORK — Connected TV and commerce have become inseparably linked as streaming platforms increasingly partner with retailers and closed-loop attribution systems enable direct measurement of advertising’s impact on purchase behavior. “You don’t really talk about commerce anymore without thinking about CTV,” Jamie Finstein, vp, Media Center at IAB, told Beet.TV contributor David Kaplan at [...]

WPP’s Puma: Why CTV Demands a Dual Strategy of Scarcity and Agility

The connected television advertising market is bifurcating between the abundant dreams of programmatic and the reality of scarce, premium content. The industry may be finding itself in a hybrid model where tentpole events like the World Cup must be booked far in advance, while performance-focused campaigns demand the nimble optimization that digital platforms provide. That [...]

Minecraft is bringing life-sized biomes to TwitchCon Rotterdam–plus a Tubbo competition, community hangout, and more

Minecraft is headed to TwitchCon. The iconic sandbox video game will have a serious spotlight at this year’s TwitchCon Rotterdam, running May 30-31 at the Rotterdam Ahoy complex in the Netherlands. Twitch has partnered with developer Mojang Studios to offer an entire dedicated Minecraft area and a slate of programming. Attendees will be able to […] Visit Tubefilter for more great stories.

CTV Fragmentation Is Getting Worse Before It Gets Better: A 2026 Buyer's Guide to Streaming Inventory

Forrester's latest report maps the CTV buying landscape across 14 major streaming platforms, evaluating targeting capabilities, measurement methodologies, and programmatic access points. The report finds that frequency capping across platforms remains the industry's most cited unsolved problem, with 78% of media buyers reporting overexposure as a top concern.

Signal Loss and the Rise of Contextual 2.0: How Semantic AI Is Reinventing Targeting

The Information profiles the new generation of contextual advertising vendors using large language models to perform semantic content analysis at scale, arguing this represents a genuine technological leap beyond keyword-based contextual targeting. The piece evaluates how these approaches are gaining traction with privacy-conscious European advertisers in particular.

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Selling To AI: The Complete Guide To Agentic Commerce via @sejournal, @slobodanmanic

The next phase of ecommerce is being shaped by AI agents, open commerce protocols, and payment systems built for transactions without a human at checkout. The post Selling To AI: The Complete Guide To Agentic Commerce appeared first on Search Engine Journal.

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Nike removes ‘walkers tolerated’ sign following backlash as rivals post more inclusive views

The sign appeared in a Boston storefront days before the Boston Marathon.

Agentic AI and the Programmatic Stack: How Autonomous Buying Agents Will Reshape DSPs and SSPs

McKinsey's marketing technology practice publishes a research report examining how agentic AI systems are beginning to automate media buying decisions end-to-end, potentially disintermediating traditional DSP interfaces. The report includes survey data from 200 enterprise advertisers on their readiness and concerns around autonomous AI media buyers.

The 2026 Forrester Wave: Data Clean Rooms — Who Leads, Who Lags

Forrester's latest Wave evaluation ranks the leading data clean room vendors across criteria including interoperability, privacy-enhancing technology integration, and ease of use for non-technical marketers. The report identifies a widening gap between Leaders and Contenders as enterprise adoption accelerates and use cases expand beyond audience matching to attribution and incrementality measurement.