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Creativebrief managed the review.

The big themes that showed up creatively (and not so creatively) during the Big Game.

Global warming's impact on the Winter Olympics should give would-be sponsors pause for thought. Brands should think long-term, by contributing to and protecting the fragile ecosystem rather than accelerating its demise.

Campaign is Jung von Matt's first major work for the brand since winning the account in 2025.

Campaign asks creatives how they rate this year's Super Bowl ads.

Biggest falls in staff numbers among men and those who were under the age of 25.

Report also reveals ethnic minority representation at C-suites level grew to 12.7% in 2025.

Meanwhile, Publicis Groupe tops holding company table.

Fines issued by the Financial Conduct Authority for wrongdoing in 2021.

Campaign created by Joyful & Triumphant.

Ingenuity+ managed the pitch for the Jaffa Cakes and McVitie's owner.

Justin Taylor was managing director of Teads UK for almost 11 years.

Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. In 2025, UK programmatic impressions increased +10.51% year-on-year, while programmatic revenue declined by -2.29% year-on-year, driven by a -10.54% [...] The post State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers appeared first on ExchangeWire.com.

In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe The post Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes appeared first on ExchangeWire.com.

Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend [...] The post Which Super Bowl LX Ads Are Still Winning After the Final Whistle? appeared first on ExchangeWire.com.

Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is... The post Life, Ads and Planet Google… appeared first on ExchangeWire.com.

BBDO Global CEO Nancy Reyes and Global Chief Creative Officer Chris Beresford-Hill discuss the strategy behind the changes.

Gatorade Chief Brand Officer Anuj Bhasin on reviving “Is It In You,” becoming moment-centric and simplifying hydration.

The real gains will come not from content bit from fixing the marketing data underneath it.

Speakers for the 2026 Ad Age NextGen Marketing Summit explain which long-held marketing practices they believe are failing now and why, highlighting shifts in trends, creator programs, targeting and format strategy.

The campaign expands beyond menstrual care into a wider cultural conversation about identity.

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.

Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.

AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.