News
11,380 articles covering the AdTech ecosystem
Bob Liodice Will Step Down as the ANA’s CEO at the End of 2026
The end of a three-decade tenure at advertising's largest trade organization.
ESPN Reveals Football-Focused Creator Program Ahead of 2027 Super Bowl
At Social Media Week, ESPN announces a new Creator Network initiative for the upcoming NFL and college football seasons.
EXCLUSIVE: Complex Is Scaling Its Food Festival Family Style Into a Year-Round Media Brand
The streetwear brand is launching a slate of original Family Style programming, expanding its event footprint, and projecting $20 million in revenue.
What Dove, Netflix, and Nike Didn’t Do on Reddit Is Why They’re Winning
Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.
‘Brands Can’t Guide Culture’: Creators and Marketers on Ditching Skin-Deep Allyship
Marketing experts endorsed a strategy of conscious engagement and cultural immersion over prescriptive tactics to generate true belonging on social media.
QVC Group preps bankruptcy filing
The television shopping network is buckling under billions in debt as losses pile up.
Millennials, Gen Zers warm up to AI shopping tools
While younger shoppers are open to using the technology, consumers overall are wary of surveillance pricing, per a new report.
Netflix Expands Video Podcast Slate With Shows from ‘Rotten Mango’ Creator Stephanie Soo, Evan Ross Katz, NBC News’ Ellison Barber and Magician David Kwong
Netflix is bulking up its podcast lineup, announcing five new shows coming to the streaming platform. The company dove into the space last year, inking distribution deals with Spotify, iHeartMedia and Barstool Sports. Netflix also released original podcasts “The Pete Davidson Show” and sports analysis and talk show “The White House,” hosted by Michael Irvin. […]
How Ebay’s Trading Card Marketplace TCGPlayer Is Using Xerox to Expand, Maintain ‘Trust’ With Magic: The Gathering, ‘Pokemon’ and ‘One Piece’ Gaming Communities
From Magic: The Gathering players to “Pokemon” card collectors, TCGPlayer CEO Robert Bigler is on a mission to expand the online trading card market with new products and features for buyers and sellers — but promises it will not be at the expense of the quality of those very pricey collectibles. Last month, the eBay-owned […]
Axe rolls out World Cup date experience with TikTok sweepstakes
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
Target puts creators at forefront of Pokémon anniversary campaign
In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows via @sejournal, @MattGSouthern
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations. The post ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows appeared first on Search Engine Journal.
“This isn’t blind optimism, it’s hard-won experience”: IPA Bellwether adland reaction
Leaders at Beyond, Joint, Imagination and Omnicom react to Q1 2026's rebound.
How The Dogist Turned His Passion for Photographing Dogs Into a Media Brand
Elias Weiss Friedman is expanding into new formats including YouTube.
How The Daily Show Is Outsmarting the Social Media Algorithm
The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.
Walmart to modernize Great Value private label design
The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.
Gelson’s debuts 2nd convenience store
The newly opened ReCharge by Gelson’s in Costa Mesa, California, includes 40 electric-vehicle power stations operated by charging center startup Rove.
AWG launches 2 specialty private label brands for retailers
The distributor’s new Wellwerks and Nüwerks brands include nutraceuticals along with snacks and breakfast items infused with functional benefits.
Why The Fresh Market revamped its loyalty program after just 4 years
The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to its digital touch points, its chief marketing officer said.
Bergdorf merchant heads to Nordstrom after Saks Global drops lawsuit
Yumi Shin has taken a newly created role, executive vice president of global brand partnerships, reporting to chief merchant Jamie Nordstrom.
Vince expresses confidence in Saks Global, despite $6M bad debt expense
The fashion company “took a hit” in Q4 due to the conglomerate, but is optimistic about the future.
For luxury retailers, value is a vibe
Chief executives at Ralph Lauren and Tapestry are utilizing experiences and storytelling to provide value beyond pricing to shoppers.
Bath & Body Works pulls back on laundry offering
CEO Daniel Heaf spoke at the Semafor World Economy summit about refocusing on core product categories and improving the online business.
dig Launches ask-dig, the First Video-Centric AI Social Search Platform
The new platform allows users to ask any question and see what people actually think and say across social, with answers grounded in real video and audience signals dig, the Video-first Social Intelligence Platform helping enterprises track fast-moving narratives across social media, announced the launch of ask-dig, a video-first AI search platform that delivers evidence-backed […]